The Engine is Red hires Cannabis expert Winter


The Engine is Red has hired cannabis industry expert, Zach Winter as Director of Client Partnerships to oversee client acquisition at the agency’s Santa Rosa and Minneapolis offices

Winter’s cannabis experience spans some of the world’s largest and best-known brands in the cannabis industry. His work across brand strategy, creative and branding endeavors of every shape took place at publicly-held creative shop, The Hybrid Creative, where he served as Managing Director.

For The Engine Is Red’s Santa Rosa and Minneapolis offices, Winter will focus on new business efforts—for cannabis brands and beyond—and will support agency organization and development. His background as a Master of Organization Development, management consulting in the sustainability field and cannabis agency experience creates a holy trinity of expertise that fills a vacuum in the industry to date.

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The new hire comes at a time of flux within the cannabis industry as it emerges from vapegate and new states are poised to enter the recreational/adult use market.

The Engine Is Red, which is already an industry leader in the wine and spirits industries, counts Garden Society and The Apothecarium, Daytrip, Chemistry, Barrett Farms as banner clients.

SOURCE: Minneapolis Egotist