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Post Malone and OREO tease “Best Oreo Ever”
  • Music

Post Malone and OREO tease “Best Oreo Ever”

By Reel 360 Jan 23, 2025
OREO is kicking off the year with a game-changing collaboration, introducing Limited Edition Post Malone OREO Cookies. Teaming up with the nine-time RIAA diamond-certified, GRA...
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HEINZ Wiener Dogs, the Pillsbury Doughboy and Old Spice Guy star in Instacart Super Bowl spot
  • Super Bowl

HEINZ Wiener Dogs, the Pillsbury Doughboy and Old Spice Guy star in Instacart Super Bowl spot

By Reel 360 Jan 23, 2025
Instacart is making a splash with its first-ever Super Bowl ad, teased today with a behind-the-scenes video featuring HEINZ Wiener Dogs, the Pillsbury Doughboy, and the iconic ...
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Anheuser-Busch brings star power to Super Bowl LIX
  • Super Bowl

Anheuser-Busch brings star power to Super Bowl LIX

By Reel 360 Jan 22, 2025
Anheuser-Busch is once again proving its dominance in the world of sports advertising, announcing its return to the Super Bowl with a slate of new commercials for some of its m...
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Merman signs director Ritesh Gupta
  • REEL MOVES/LA

Merman signs director Ritesh Gupta

By Reel 360 Jan 22, 2025
Merman has announced the signing of director Ritesh Gupta for commercial representation in the US. Gupta, an Emmy-nominated filmmaker and former award-winning sports journalist...
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Director Jessie Zinn joins Avocados and Coconuts
  • REEL MOVES/SAN FRANCISCO

Director Jessie Zinn joins Avocados and Coconuts

By Reel 360 Jan 21, 2025
South African director Jessie Zinn has officially joined the roster of creative production agency Avocados and Coconuts, marking her first-ever representation in the U.S. K...
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CarBravo brings toy-sized pop-up shops to Detroit
  • REEL DETROIT

CarBravo brings toy-sized pop-up shops to Detroit

By Reel 360 Jan 19, 2025
CarBravo, the GM-backed used car platform, is adding a playful twist to the Detroit Auto Show experience this year with a clever activation that combines creativity and commerc...
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Hanes says if we ain’t flaunting our drawers, refresh them
  • Reel Ad of the Week

Hanes says if we ain’t flaunting our drawers, refresh them

By Colin Costello Jan 16, 2025
There’s nothing quite like the confidence boost that comes from wearing great underwear. A fresh, comfortable pair can make you feel unstoppable—whether you’re tackling a...
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160over90 names new leadership team
  • REEL MOVES/NEW YORK

160over90 names new leadership team

By Reel 360 Jan 16, 2025
Cultural marketing powerhouse 160over90 has unveiled a new leadership structure, appointing executive vice presidents Jessica Sinn, Justin Zambuto, and Ryan Brown as co-leads o...
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DNA and Little Hands of Stone launch DNA&STONE
  • Reel Moves/Seattle

DNA and Little Hands of Stone launch DNA&STONE

By Reel 360 Jan 16, 2025
Two renowned Seattle-based agencies, DNA and Little Hands of Stone, have officially merged to create a new agency, DNA&STONE. This partnership brings together DNA’s 26-ye...
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Canteen bakes up whimsical campaign for Wilton
  • REEL LA

Canteen bakes up whimsical campaign for Wilton

By Reel 360 Jan 15, 2025
Tabletop studio, Canteen, has released a groundbreaking campaign for Wilton, marking a milestone as the baking brand’s first-ever commercial campaign in its 95-year history. ...
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Kia powers unforgettable NYE proposal in Times Square
  • HOLIDAY SPIRIT

Kia powers unforgettable NYE proposal in Times Square

By Reel 360 Jan 15, 2025
Kia amplified the magic of romance this past New Year's Eve with an extraordinary wedding proposal in Times Square. The event featured the all-electric Kia EV9 alongside a real...
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Dove Men+Care has Marshawn Lynch smelling great everywhere
  • REEL NEW YORK

Dove Men+Care has Marshawn Lynch smelling great everywhere

By Reel 360 Jan 14, 2025
Marshall Lynch does not stink. On the field. Off the field, he is good to go. Why? Dove Men+Care and Rethink New York have launched a new campaign emphasizing the versatility o...
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Apple revives ’90s Nostalgia in Chinese New Year Love Story
  • Lunar New Year

Apple revives ’90s Nostalgia in Chinese New Year Love Story

By Reel 360 Jan 14, 2025
This Chinese New Year, Apple is celebrating love and tradition with its latest Shot on iPhone film, "I Made a Mixtape for You." Created by TBWA\Media Arts Lab Shanghai, the cam...
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Doritos, Patrick Mahomes reveals “Crash the Super Bowl” finalists
  • Super Bowl

Doritos, Patrick Mahomes reveals “Crash the Super Bowl” finalists

By Reel 360 Jan 14, 2025
A hungry UFO, a barbershop customer who can't resist Doritos' dust, and a not-so-bright dad make up the three Doritos finalists for its revived Crash the Super Bowl contest. T...
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Super Bowl viewers want to see Taylor Swift in an ad and other results from the Super Poll
  • Super Bowl

Super Bowl viewers want to see Taylor Swift in an ad and other results from the Super Poll

By Reel 360 Jan 13, 2025
As Fox announces a sellout of its advertising inventory for this year’s Super Bowl—with :30 spots fetching as much as $7 million—advertisers are gearing up for the event ...
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Doner welcomes Brad Emmett, Rob Legato as EVPs, ECDs
  • REEL MOVES/DETROIT

Doner welcomes Brad Emmett, Rob Legato as EVPs, ECDs

By Reel 360 Jan 13, 2025
Doner has announced the appointment of Brad Emmett and Rob Legato as EVP and Executive Creative Directors. Tasked with enhancing Doner’s creative work and cultivating new cli...
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ZUGU address digital lives after they end in new campaign
  • REEL NEW YORK

ZUGU address digital lives after they end in new campaign

By Reel 360 Jan 12, 2025
Millions of people share an unspoken modern anxiety: what happens to their private digital lives after they’re gone? ZUGU, the premium iPad case brand, has teamed up with cre...
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FanDuel taps the Manning Bros for Super Bowl field goal stunt
  • Super Bowl

FanDuel taps the Manning Bros for Super Bowl field goal stunt

By Reel 360 Jan 10, 2025
FanDuel is taking another shot at turning a celebrity field-goal stunt into Super Bowl magic, this time enlisting retired NFL quarterbacks and media personalities Peyton and El...
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Doritos chooses 25 semifinalists to “Crash the Super Bowl” But are they any good?
  • Super Bowl

Doritos chooses 25 semifinalists to “Crash the Super Bowl” But are they any good?

By Reel 360 Jan 10, 2025
Last September Doritos announced they were bringing back its iconic Crash the Super Bowl contest for the 2025 Big Game, giving fans a chance to create the next viral ad sensati...
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Danielle Bertothy of HLK Agency detained in connection to Puerto Rico arson fires
  • Legal

Danielle Bertothy of HLK Agency detained in connection to Puerto Rico arson fires

By Reel 360 Jan 8, 2025
A Missouri woman, Danielle Bertothy, is at the center of a cross-jurisdictional investigation after a fire destroyed multiple businesses in Cabo Rojo, Puerto Rico, on January 2...
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