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The Final Copy of Ilon Specht doc premieres on AMC+
  • REEL WOMEN

The Final Copy of Ilon Specht doc premieres on AMC+

By Reel 360 Mar 7, 2025
The powerful and long-overdue story of Ilon Specht, the trailblazing female copywriter behind L’Oréal Paris’s iconic slogan, Because I’m Worth It, is finally reaching au...
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Kim Kardashian’s SKIMS blows up Times Square
  • REEL NEW YORK

Kim Kardashian’s SKIMS blows up Times Square

By Colin Costello Mar 7, 2025
New Yorkers are used to big things—big lights, big crowds, and now, a big a$$ Kim Kardashian floating above them. Not since an alien mothership parked itself over the city in...
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Kristen Schaal squirrels her way into DIRECTV campaign
  • REEL LA

Kristen Schaal squirrels her way into DIRECTV campaign

By Reel 360 Mar 7, 2025
DIRECTV is taking its quirky and memorable “perturbed pigeons” campaign to new heights with a fresh twist—introducing a fast-talking, skeptical squirrel into the mix. Act...
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Beyoncé and Levi’s reinvent denim in “Pool Hall” Campaign
  • Reel Ad of the Week

Beyoncé and Levi’s reinvent denim in “Pool Hall” Campaign

By Colin Costello Mar 7, 2025
Beyoncé is back with another jaw-dropping collaboration with Levi’s, this time taking over a pool hall in the latest installment of the REIIMAGINE campaign. Following the su...
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Parker Posey brings confidence to Gap spring campaign
  • REEL NEW YORK

Parker Posey brings confidence to Gap spring campaign

By Reel 360 Mar 7, 2025
This spring, Gap is embracing the power of comfort with its new Feels Like Gap campaign, celebrating effortless self-expression through movement, music, and a collection of sof...
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Interpublic Group sells R/GA to Truelink Capital
  • REEL BUSINESS

Interpublic Group sells R/GA to Truelink Capital

By Reel 360 Mar 6, 2025
Earlier this week, Interpublic Group officially sold R/GA, the creative innovation company, to Truelink Capital, a private equity firm specializing in tech-enabled services. Th...
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Tom Brady adds Hertz Used Car Salesman to his resume
  • REEL FLORIDA

Tom Brady adds Hertz Used Car Salesman to his resume

By Reel 360 Mar 5, 2025
Future NFL Hall of Famer, Tom Brady, is adding yet another title to his already impressive resume—used car salesman. In a new ad campaign for Hertz Car Sales, the seven-time ...
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ICYMI: The best ads of February
  • Reel Ad of the Week

ICYMI: The best ads of February

By Colin Costello Mar 4, 2025
February is advertising’s biggest month, thanks to the Super Bowl spotlight, and this year’s ads lineup didn’t disappoint. From NFL’s empowering “Somebody” and its ...
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GALE appoints Andrew Noel and Sophia Zhang as Co-CEOs
  • REEL MOVES/NEW YORK

GALE appoints Andrew Noel and Sophia Zhang as Co-CEOs

By Reel 360 Mar 4, 2025
GALE has announced a new leadership structure, appointing Andrew Noel as CEO, Global and Sophia Zhang as CEO, North America. The transition follows the retirement of founding C...
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Anti-Elon Musk campaign, “Don’t buy a Swasticar” goes viral in UK
  • International

Anti-Elon Musk campaign, “Don’t buy a Swasticar” goes viral in UK

By Reel 360 Feb 26, 2025
What goes from 0 to 1939 in three seconds? If you're in East London’s Bethnal Green, you’d know the answer—Tesla’s so-called "Swasticar." Of course, the Swasticar isn...
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ICYMI: The best campaigns of January
  • Reel Ad of the Week

ICYMI: The best campaigns of January

By Colin Costello Feb 21, 2025
As we kicked off 2025, brands came out swinging with bold, creative campaigns that set the tone for the year ahead. From nostalgic throwbacks to heartfelt storytelling and unex...
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HarrisX Ad Index crowns NFL’s “Somebody” as America’s Favorite Super Bowl ad
  • Super Bowl

HarrisX Ad Index crowns NFL’s “Somebody” as America’s Favorite Super Bowl ad

By Reel 360 Feb 20, 2025
Super Bowl LIX once again proved to be a massive night for both sports and advertising, delivering an unmatched opportunity for brands to reach the largest television audience ...
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Kim Kardashian takes on cheeky role in Skims ad
  • Reel Ad of the Week

Kim Kardashian takes on cheeky role in Skims ad

By Reel 360 Feb 20, 2025
Fairy Butt Mother. Say it out loud. Sounds a little weird, right? But in the latest Skims ad, Kim transforms into a shapewear-wielding, sparkle-spewing, butt-boosting fairy god...
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Evan Bourque directs spy thriller spot for Netflix and Amazon Fire TV
  • REEL LA

Evan Bourque directs spy thriller spot for Netflix and Amazon Fire TV

By Reel 360 Feb 14, 2025
Who doesn't love a good spy thriller? The betrayal. The secrets. The reveal. Creative agency MIRIMAR, production company SixTwentySix, and director Evan Bourque give us all jus...
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Gap and Harlem’s Fashion Row highlights Black designers
  • REEL NEW YORK

Gap and Harlem’s Fashion Row highlights Black designers

By Reel 360 Feb 12, 2025
In celebration of Black History Month, Gap and Harlem’s Fashion Row (HFR) have teamed up to release a 16-piece, limited-edition collection that showcases the work of six Blac...
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Kanye West’s Super Bowl spot, Yeezy Swastika merch draws anger
  • Super Bowl

Kanye West’s Super Bowl spot, Yeezy Swastika merch draws anger

By Reel 360 Feb 10, 2025
From the What the f**k Dept - In a move that has left many in disbelief, Kanye West, now known as Ye, aired a Super Bowl commercial promoting his Yeezy brand, which directed vi...
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Nike, NFL female-focused Super Bowl spots face criticism
  • Super Bowl

Nike, NFL female-focused Super Bowl spots face criticism

By Reel 360 Feb 10, 2025
During Super Bowl LIX, both Nike and the NFL aired inspirational commercials celebrating female athletes, aiming to highlight women's contributions to sports. However, these ad...
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ECD Brian Jung picks his top five Super Bowl spots
  • Super Bowl

ECD Brian Jung picks his top five Super Bowl spots

By Brian Jung Feb 10, 2025
I know this might go against general sentiment, but I’m officially over the mindless insertion of celebrities in Super Bowl commercials. Over the past several years, it feels...
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Reel 360’s Super Bowl spots that flew… like an Eagle
  • Super Bowl

Reel 360’s Super Bowl spots that flew… like an Eagle

By Colin Costello Feb 10, 2025
Yes, as a die-hard Eagles fan, I’m going to insert our anthem Fly Eagles Fly into this Super Bowl piece every chance I get. And after that game, how could I not? Philly QB...
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Matthew McConaughey uncovers NFL food conspiracy for Uber Eats
  • Super Bowl

Matthew McConaughey uncovers NFL food conspiracy for Uber Eats

By Reel 360 Feb 9, 2025
For its fifth consecutive Super Bowl appearance, Uber Eats is serving up a wild conspiracy theory courtesy of Matthew McConaughey—one that suggests football was actually inve...
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