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Toast teams with The Bear’s  Matty Matheson for new campaign
  • REEL BOSTON

Toast teams with The Bear’s Matty Matheson for new campaign

By Reel 360 Jan 7, 2025
Innovative restaurant technology platform, Toast, has launched an exciting new campaign, “It’s the Little Things,” emphasizing the small details that make a big impact in...
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The Light and BIEN form creative alliance
  • REEL MOVES/LA

The Light and BIEN form creative alliance

By Reel 360 Jan 7, 2025
Production company The Light and motion design studio BIEN have announced a strategic partnership rooted in shared values of inclusivity and sustainability, ensuring these prin...
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Where The Buffalo Roam Signs Director Geordie Stephens
  • REEL MOVES/LA

Where The Buffalo Roam Signs Director Geordie Stephens

By Reel 360 Jan 7, 2025
Creative production company Where The Buffalo Roam (WTBR) has welcomed director Geordie Stephens to its roster for U.S. commercials and branded content. Renowned for his perfor...
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Dr. Rick helps first-time homebuyers avoid “Parentamorphosis in new Progressive work
  • REEL BOSTON

Dr. Rick helps first-time homebuyers avoid “Parentamorphosis in new Progressive work

By Reel 360 Jan 6, 2025
Progressive has released two fresh spots, created by longtime agency partner Arnold, showcasing the ongoing adventures of Dr. Rick (portrayed by Bill Glass), the Parenta-Life C...
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ICYMI: The Best Campaigns of December
  • Reel Ad of the Week

ICYMI: The Best Campaigns of December

By Colin Costello Jan 6, 2025
If the holiday season is known for anything, it’s delivering ads that fill our hearts (and screens) with warmth—and this December rose to the occasion. From touching family...
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Sabrina Carpenter and Dunkin’s new collab kicks “ess”
  • Reel Ad of the Week

Sabrina Carpenter and Dunkin’s new collab kicks “ess”

By Colin Costello Jan 6, 2025
It was only a matter of time before some brand that serves coffee would team up with Grammy-nominated singer, Sabrina Carpenter. Dunkin’s bold espresso is getting an extra jo...
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2024 in Review: The year’s best ads
  • Year in Review

2024 in Review: The year’s best ads

By Colin Costello Dec 31, 2024
Choosing the best ads of 2024 is like picking your favorite child—if your children were wildly creative, emotionally charged, and sometimes unexpectedly hilarious. This year,...
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2024 in Review: From Hawk Tuah to Trump
  • Year in Review

2024 in Review: From Hawk Tuah to Trump

By Colin Costello Dec 31, 2024
If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap opera, and the inte...
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Lexus bridges gap between Asian generations
  • REEL LA

Lexus bridges gap between Asian generations

By Reel 360 Dec 20, 2024
Connections between generations are deeply cherished in Asian communities, where traditions, values, and skills are passed down as a way of preserving culture and strengthening...
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Deadpool teams with Wonder Woman to help SickKids
  • Reel Ad of the Week

Deadpool teams with Wonder Woman to help SickKids

By Reel 360 Dec 19, 2024
Ryan Reynolds dons his Deadpool persona to team up with ’70s Wonder Woman Lynda Carter in his annual holiday campaign for Toronto’s SickKids Hospital. The festive spot,...
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Blink wants us to get more out of smart security
  • REEL LA

Blink wants us to get more out of smart security

By Reel 360 Dec 19, 2024
Blink, a leader in affordable smart home security, has unveiled its latest advertising campaign, "Blink - And Get More," showcasing the benefits of its user-friendly security s...
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Jennifer Love Hewitt adds the golden touch to Ferrero Rocher
  • HOLIDAY SPIRIT

Jennifer Love Hewitt adds the golden touch to Ferrero Rocher

By Reel 360 Dec 18, 2024
Ferrero Rocher brings its signature golden touch to the holiday season with a dazzling new ad campaign, “Add Your Golden Touch,” featuring actress and director Jennifer Lov...
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AAF introduces 2025 Advertising Hall of Fame inductees
  • Advertising Awards

AAF introduces 2025 Advertising Hall of Fame inductees

By Reel 360 Dec 12, 2024
The American Advertising Federation (AAF), often referred to as "The Unifying Voice for Advertising," has revealed the inductees for its prestigious 2025 Advertising Hall of Fa...
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Merman’s Declan Lowney brings comedy genius to Allstate campaign
  • REEL LA

Merman’s Declan Lowney brings comedy genius to Allstate campaign

By Reel 360 Dec 12, 2024
Emmy-winning comedy director Declan Lowney, best known for his work on Apple TV’s global hit Ted Lasso, has signed with Merman US for commercial representation. With a reputa...
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Snoop Dogg, Dr. Dre collab with AI Sinatra and Davis Jr for Still G.I.N.
  • Reel Ad of the Week

Snoop Dogg, Dr. Dre collab with AI Sinatra and Davis Jr for Still G.I.N.

By Reel 360 Dec 10, 2024
Snoop Dogg and Dr. Dre have stepped into a high-tech time machine for their latest venture: an ad for their gin brand, Still G.I.N. This innovative creative pairs the West Coas...
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m ss ng p eces welcomes Blink directors to live action roster
  • REEL MOVES/LA

m ss ng p eces welcomes Blink directors to live action roster

By Reel 360 Dec 10, 2024
M ss ng p eces has announced the addition of Blink directors Fred Rowson, Will Hooper, and the duo Big Red Button to its live-action roster for U.S. commercial representation. ...
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Export Ultra launches Cold Call Back Service with Vanilla Ice
  • International

Export Ultra launches Cold Call Back Service with Vanilla Ice

By Reel 360 Dec 10, 2024
This New Zealand summer, Export Ultra is bringing the heat—and the chill—with a unique campaign to save Kiwis’ beers from freezer explosions. In a nostalgic twist, the be...
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Ripped Kris Kringle turns Target into a Winter Wonderland
  • HOLIDAY SPIRIT

Ripped Kris Kringle turns Target into a Winter Wonderland

By Reel 360 Dec 10, 2024
Target has unveiled its holiday campaign for 2024, introducing "Kris from Target," a charismatic team member who brings festive cheer to the season. Instead of our usual jolly ...
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Omnicom agrees to acquire Interpublic in $13B deal
  • REEL BUSINESS

Omnicom agrees to acquire Interpublic in $13B deal

By Reel 360 Dec 9, 2024
Omnicom Group Inc. and Interpublic Group of Companies, Inc. (NYSE: IPG) have announced a definitive agreement to merge, combining their expertise to create a premier global mar...
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Gloria Colangelo joins Identity as Managing Partner
  • REEL MOVES/NEW YORK

Gloria Colangelo joins Identity as Managing Partner

By Reel 360 Dec 5, 2024
New York-based production company Identity is stepping boldly into its next chapter by naming Gloria Colangelo as its new Managing Partner. With decades of production indus...
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