Bud Light is chillin’ for Super Bowl LIX with an all-new campaign celebrating the ultimate neighborhood party hosts—affectionately known as BMOCs (Big Men on Cul-De-Sac). As the Official Beer Sponsor of the NFL, Bud Light’s latest Super Bowl spot enlists music sensation Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning to show how a great backyard bash is only as good as the people—and the cold Bud Lights—keeping it going.
The new 60-second commercial, created by Anomaly, titled “BMOC”, captures the spirit of neighborly fun as Post Malone and Shane Gillis enjoy a laid-back day in their lawn chairs before getting called into action. When a neighbor needs help elevating his backyard party, the duo springs into BMOC mode, sending out invites in the most epic way possible—by launching Bud Lights across the cul-de-sac.
As the party kicks off, Peyton Manning makes a grand entrance in full BMOC fashion—rocking jorts and a fanny pack—as neighbors fire up the grill, crack open cold Bud Lights, and settle in for the perfect Super Bowl celebration. Watch below:
“For over forty years, Bud Light has been at the heart of every great backyard hangout,” said Todd Allen, SVP of Marketing for Bud Light. “For Super Bowl LIX, we wanted to celebrate the neighbors who always know how to turn up the party and keep the good times flowing. Post Malone, Shane Gillis, and Peyton Manning embody that BMOC energy, and they bring it to life in the most hilarious way for this spot.”
Post Malone, a longtime Bud Light fan and Super Bowl ad veteran, was all-in on the campaign, saying, “The best way to describe how I feel about being in my fourth Bud Light Super Bowl commercial? HELL YEAH. From flinging Bud Lights with Shane to seeing Peyton in jorts, it was a blast.”
Shane Gillis echoed the excitement, adding, “Being in a Super Bowl commercial with Post and Peyton is cool. The Bud Light sketches last year were fun, so doing this with these guys was a great time.”
Peyton Manning, known for his legendary football career and comedic timing, fully embraced his BMOC role. “Grilling steaks, drinking Bud Lights, and hanging with Post and Shane? That’s my kind of party. Bud Light knows how to bring the fun, and this spot will have fans wishing they lived in this cul-de-sac,” Manning said.
Beyond the commercial, Bud Light is taking over New Orleans with Post Malone headlining the exclusive “Bud Light Backyard Presents Post Malone” concert on Friday, February 7. The one-night-only event will see the Grammy-nominated artist performing for fans 21+ to kick off Super Bowl weekend in style.
For those looking to bring some BMOC energy to their own neighborhoods, Bud Light is offering a chance to win $10,000 and a suite of Bud Light gear to throw an epic Super Bowl bash. Fans 21+ can enter by commenting #BMOCYourBlock and #Sweepstakes on Bud Light’s Instagram post for a shot at hosting their own legendary backyard party.
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