A Clydesdale foal has a kegger in Budweiser Super Bowl spot

Budweiser

Budweiser is bringing its iconic Clydesdales back to the Super Bowl stage in a heartwarming new ad titled First Delivery. Marking the 47th appearance of the beloved horses, this year’s spot combines brand nostalgia with a fresh narrative about resilience and determination, featuring a Clydesdale foal as the star.

The ad underscores Budweiser’s timeless tagline, “This Bud’s For You,” and highlights the grit and perseverance that define the American spirit.

“Budweiser’s Super Bowl legacy is an important part of our brand history, and through the decades, we’ve secured a place in the hearts of millions of fans with our unforgettable characters, quotable one-liners, and heartfelt commercials,” said Kristina Punwani, Head of Marketing at Budweiser USA. “With the help of our beloved Clydesdales and a determined foal, this year’s commercial captures our commitment to deliver for consumers since 1876 and toasts to those who put in the hard work it takes to achieve their own goals, despite any obstacles along the way.”

The Story

Directed by Academy Award-nominated filmmaker Henry Alex Rubin and created by FCB New York, First Delivery begins at the Budweiser Brewery, where the Clydesdale hitch prepares for a delivery. A young foal watches as the hitchdriver tells him he isn’t ready to join the team just yet.

As the wagon sets off, a keg tumbles from the hitch, unnoticed by the team. The foal, spotting the fallen keg, springs into action. Undeterred by his initial rejection, he begins an epic journey, nudging the keg through backcountry shortcuts in a determined effort to reunite it with the hitch.

As the hitch reaches a bustling bar in town, the driver notices the missing keg. Just then, the foal appears on Main Street, rolling the keg with sheer force and determination. With cheers from the Clydesdales and onlookers, the foal triumphantly rolls the keg through the bar door. The ad ends with the message “Delivering Since 1876” and a bartender pouring a round of fresh Budweiser, followed by the tagline “This Bud’s For You.” Watch below:



A Tradition of Excellence

Since their introduction in 1933, the Budweiser Clydesdales have symbolized tradition and heritage, making First Delivery a fitting continuation of this legacy. Leading up to Super Bowl LIX, the Clydesdales will make special appearances in New Orleans, engaging with locals and visitors to celebrate this milestone.

The ad is now available on Budweiser’s social and digital channels and will air nationally during the Big Game. Fans can follow the Clydesdales’ journey to Super Bowl Sunday on Budweiser’s YouTube, X, Instagram, and Facebook channels.

Whether it’s through the lens of tradition or a story of youthful determination, First Delivery serves as a powerful reminder of Budweiser’s unwavering commitment to its fans and its enduring message of resilience and connection.

Super Bowl LIX airs on Fox on February 9th. For other Big Game coverage, click here.

CREDITS:

BRAND: Budweiser

AGENCY: FCB, New York

PRODUCTION COMPANY: SMUGGLER

Director: Henry Alex Rubin

VFX: The Mill

AUDIO: Soundtree


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Budweiser

Budweiser is bringing its iconic Clydesdales back to the Super Bowl stage in a heartwarming new ad titled First Delivery. Marking the 47th appearance of the beloved horses, this year’s spot combines brand nostalgia with a fresh narrative about resilience and determination, featuring a Clydesdale foal as the star.

The ad underscores Budweiser’s timeless tagline, “This Bud’s For You,” and highlights the grit and perseverance that define the American spirit.

“Budweiser’s Super Bowl legacy is an important part of our brand history, and through the decades, we’ve secured a place in the hearts of millions of fans with our unforgettable characters, quotable one-liners, and heartfelt commercials,” said Kristina Punwani, Head of Marketing at Budweiser USA. “With the help of our beloved Clydesdales and a determined foal, this year’s commercial captures our commitment to deliver for consumers since 1876 and toasts to those who put in the hard work it takes to achieve their own goals, despite any obstacles along the way.”

The Story

Directed by Academy Award-nominated filmmaker Henry Alex Rubin and created by FCB New York, First Delivery begins at the Budweiser Brewery, where the Clydesdale hitch prepares for a delivery. A young foal watches as the hitchdriver tells him he isn’t ready to join the team just yet.

As the wagon sets off, a keg tumbles from the hitch, unnoticed by the team. The foal, spotting the fallen keg, springs into action. Undeterred by his initial rejection, he begins an epic journey, nudging the keg through backcountry shortcuts in a determined effort to reunite it with the hitch.

As the hitch reaches a bustling bar in town, the driver notices the missing keg. Just then, the foal appears on Main Street, rolling the keg with sheer force and determination. With cheers from the Clydesdales and onlookers, the foal triumphantly rolls the keg through the bar door. The ad ends with the message “Delivering Since 1876” and a bartender pouring a round of fresh Budweiser, followed by the tagline “This Bud’s For You.” Watch below:



A Tradition of Excellence

Since their introduction in 1933, the Budweiser Clydesdales have symbolized tradition and heritage, making First Delivery a fitting continuation of this legacy. Leading up to Super Bowl LIX, the Clydesdales will make special appearances in New Orleans, engaging with locals and visitors to celebrate this milestone.

The ad is now available on Budweiser’s social and digital channels and will air nationally during the Big Game. Fans can follow the Clydesdales’ journey to Super Bowl Sunday on Budweiser’s YouTube, X, Instagram, and Facebook channels.

Whether it’s through the lens of tradition or a story of youthful determination, First Delivery serves as a powerful reminder of Budweiser’s unwavering commitment to its fans and its enduring message of resilience and connection.

Super Bowl LIX airs on Fox on February 9th. For other Big Game coverage, click here.

CREDITS:

BRAND: Budweiser

AGENCY: FCB, New York

PRODUCTION COMPANY: SMUGGLER

Director: Henry Alex Rubin

VFX: The Mill

AUDIO: Soundtree


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