Ryan Reynolds’ creative agency and production company, Maximum Effort, is entering a new chapter after separating from performance marketing company MNTN in a strategic sale....
March Madness is here, and for basketball fans, that means keeping up with every game, every buzzer-beater, and every shocking upset. Missing a moment isn’t an option—espec...
Barbarian, the digital experience agency known for blending technology with bold storytelling, has tapped Adam Gloo as its new chief creative officer. In this role, Gloo will o...
The powerful and long-overdue story of Ilon Specht, the trailblazing female copywriter behind L’Oréal Paris’s iconic slogan, Because I’m Worth It, is finally reaching au...
New Yorkers are used to big things—big lights, big crowds, and now, a big a$$ Kim Kardashian floating above them. Not since an alien mothership parked itself over the city in...
DIRECTV is taking its quirky and memorable “perturbed pigeons” campaign to new heights with a fresh twist—introducing a fast-talking, skeptical squirrel into the mix. Act...
Beyoncé is back with another jaw-dropping collaboration with Levi’s, this time taking over a pool hall in the latest installment of the REIIMAGINE campaign. Following the su...
This spring, Gap is embracing the power of comfort with its new Feels Like Gap campaign, celebrating effortless self-expression through movement, music, and a collection of sof...
Earlier this week, Interpublic Group officially sold R/GA, the creative innovation company, to Truelink Capital, a private equity firm specializing in tech-enabled services. Th...
Future NFL Hall of Famer, Tom Brady, is adding yet another title to his already impressive resume—used car salesman. In a new ad campaign for Hertz Car Sales, the seven-time ...
February is advertising’s biggest month, thanks to the Super Bowl spotlight, and this year’s ads lineup didn’t disappoint. From NFL’s empowering “Somebody” and its ...
GALE has announced a new leadership structure, appointing Andrew Noel as CEO, Global and Sophia Zhang as CEO, North America. The transition follows the retirement of founding C...
What goes from 0 to 1939 in three seconds? If you're in East London’s Bethnal Green, you’d know the answer—Tesla’s so-called "Swasticar." Of course, the Swasticar isn...
As we kicked off 2025, brands came out swinging with bold, creative campaigns that set the tone for the year ahead. From nostalgic throwbacks to heartfelt storytelling and unex...
Super Bowl LIX once again proved to be a massive night for both sports and advertising, delivering an unmatched opportunity for brands to reach the largest television audience ...
Fairy Butt Mother. Say it out loud. Sounds a little weird, right? But in the latest Skims ad, Kim transforms into a shapewear-wielding, sparkle-spewing, butt-boosting fairy god...
Who doesn't love a good spy thriller? The betrayal. The secrets. The reveal. Creative agency MIRIMAR, production company SixTwentySix, and director Evan Bourque give us all jus...
In celebration of Black History Month, Gap and Harlem’s Fashion Row (HFR) have teamed up to release a 16-piece, limited-edition collection that showcases the work of six Blac...
From the What the f**k Dept - In a move that has left many in disbelief, Kanye West, now known as Ye, aired a Super Bowl commercial promoting his Yeezy brand, which directed vi...
During Super Bowl LIX, both Nike and the NFL aired inspirational commercials celebrating female athletes, aiming to highlight women's contributions to sports. However, these ad...
