AGENCY CREATIVE Archives

REEL LA

2019 Kia Sorento takes world’s shortest test drive

By Reel 360 Oct 16, 2019

The Reel 360 Team didn't see this coming. In the newest spot for Kia Motors America, from creative agency David & Goliath, the agency asks us to ponder the question, "How man...

Reel Portland

Old Spice takes war on “Sweat” to next level

By Colin Costello Oct 16, 2019

Washington Redskins' rookie outside linebacker, Montez Sweat, has had to deal with offensive lines all season. And now Old Spice has really crossed his line. And it's truly offe...

REEL LA

‘Goldbergs’ exhibit opens at Paley Center

By Reel 360 Oct 15, 2019

The Reel 360 Team loves ABC's long-running hit series, The Goldbergs. We're not alone as The Paley Center for Media in Beverly Hills has announced the opening of a new free e...

Reel Ad of the Week

Ataboy Studios flies with Virgin Galactic

By Colin Costello Oct 15, 2019

Stunning. Correction. Director Corydon Wagner's new Virgin Galactic spot out of New York-based production company, Ataboy Studios, is effin' stunning. We've all heard ...

REEL LA

M&C Saatchi LA showcase Vizio’s integration w/Apple

By Reel 360 Oct 15, 2019

Vizio is among the first companies to offer both Apple AirPlay 2 and HomeKit capabilities on its SmartCast TVs. The integration enables the brand's customers to stream, cont...

REEL LA

Women rule in Moizel podcast, ‘She-Dynasty’

By Colin Costello Oct 11, 2019

The Woo Agency's, ECD/founder Valerie Moizel, has run the boutique shop for 20 years creating soup to nuts, all-minds-on-deck, invigorating work for global brands such as Warner...

REEL LA

Digital Kitchen exits Chicago, consolidates in LA

By Reel 360 Oct 11, 2019

Less than a month after We Are Unlimited lost the McDonald's account and was folded into DDB, Chicago, comes word that Digital Kitchen is closing its Chicago office Chicago ...

Reel Ad of the Week

RPA captures LGBTQ+ Teen struggles

By Reel 360 Oct 10, 2019

Tomorrow, October 11, is National Coming Out Day and LA's LGBT Center in partnership with creative agency RPA, has created a powerful and lovely video(s) highlighting how import...

REEL LA

UGG asks wearers to live #UGGLIFE

By Reel 360 Oct 10, 2019

From what started as a men's surf brand in 1978 and transcended into a fashion industry authority, UGG continues to show what it means to live the California lifestyle by being ...

REEL LA

RadicalMedia directors deliver ‘New Ways’ for Nowness

By Reel 360 Oct 7, 2019

London-based choreographer, Benjamin Milan, has collaborated with the likes of Madonna, FKA twigs, Kylie Minogue, Mykki Blanco, Zara Larsson, Taylor Swift, Teyana Taylor, among ...

REEL SAN FRANCISCO

Camp + King copywriter Reiner directs ‘Kamika’s Letters’

By Colin Costello Oct 7, 2019

As an advertising creative, turned TV and filmmaker I understand the need to tell longer stories. There are many of us and the list is growing. Add Michael Reiner (no relatio...

REEL NEW YORK

Rokkan creates rockin’ Caddy campaign w/ Russos

By Reel 360 Oct 7, 2019

How does one launch a hot new, crew-ready, 3-row Cadillac XT6 SUV? If you're New York-based creative agency, Rokkan, you turn to Marvel's Avengers. In this case, the real her...

REEL LA

Timber & Coca-Cola add AR to formula

By Reel 360 Oct 7, 2019

With the new wave of Augmented Reality transforming industries in the past couple of years, many forward looking brands, agencies and marketing teams, understand that consumers ...

REEL NEW YORK

CinemaStreet announces short script winner

By Reel 360 Oct 3, 2019

The Reel 360 Team is happy for screenwriter Leah Curney, who has just been named the winner of the first CinemaStreet Pictures Women’s Short Screenplay Competition. The Ne...

REEL LA

Amsterdam-based Chuck Studios opens LA office

By Reel 360 Oct 3, 2019

Chuck Studios, the first global food-specialist creative production company, announced today the opening of its new U.S. base in Los Angeles, California. Elyse Sara, previou...

REEL LA

Woo Agency, DC redefine meaning of supergirl

By Colin Costello Oct 3, 2019

When have you felt like a superhero? That's an ongoing question we ask ourselves from when we're first in our underoos (TMI?) all the way up to when we're in a conference roo...

International

AnalogFolk Appoints Guy Wieynk as Global CEO

By Reel 360 Oct 3, 2019

Independent global digital creative agency AnalogFolk has appointed Guy Wieynk as Global CEO. The appointment signals AnalogFolk’s commitment to increasing connectivity a...

Reel Ad of the Week

Sandy Hook intros “new” back-to-school essentials

By Colin Costello Oct 2, 2019

Jesus Christ, what a powerful ad this is. Sandy Hook Promise, the non-profit that aims to prevent gun violence in schools, is back with a legit punch-to-the-gut campaign from...

Reel Ad of the Week

Sadira Furlow leads Fritos first campaign in 48 years

By Colin Costello Sep 26, 2019

For former Chicagoan, now Frito-Lay VP of Marketing, Sadira Furlow, her love affair with the golden and red bag of golden, crunchy corn chips known as Fritos goes back 50 years....

REEL LA

ELA Advertising opens new office in OC

By Reel 360 Sep 23, 2019

Now, this is a good looking office. Dear ELA Advertising, The Reel 360 Team is objectifying your office. And you can report us to HR all you want. We don't care. Your office ...