2019 Kia Sorento takes world’s shortest test drive

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The Reel 360 Team didn’t see this coming.

In the newest spot for Kia Motors America, from creative agency David & Goliath, the agency asks us to ponder the question, “How many features of the 2019 Sorento can you showcase in just over 300 feet?”

Their answer lies in the latest spot, directed by Spinach’s Julian Smith, which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever.

In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it.

Why?

Because life’s too short for boring test drives. Duh. Watch below:

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If you missed them, let us help you. The features were: The 17 features revealed are: Keyless entry, UVO voice command recognition, Bluetooth wireless, Android Auto, Wireless charging, 8” touch screen, All-wheel drive, Electronic Stability Control, Blind- Spot Collision Warning, Lane Departure Warning, Lane Keeping Assist, Torque Vectoring Corner Control, Forward Collision Warning, Brake Assist System, Rear-Camera Display, Surround View Monitor, Rear Cross Traffic Collision Warning

“When you think about what Give It Everything means at its core, it’s about being relentless in your pursuit of greatness. Even if that pursuit is only 300 feet,” said David Angelo, founder and chairman of David&Goliath. “What better way to prove the essence of your brand tag line than by challenging how we deliver our product message.”

The spot went live yesterday. It will probably last longer than that test drive.

Credits
Client: Kia Motors America

Agency: David&Goliath
   David Angelo Founder & Chairman
   Yumi Prentice President
   Mark Koelfgen Executive Creative Director
   John O’Hea Group Creative Director/Art Director
   Steve Clarke Group Creative Director/Copywriter
   Caleb Nyberg Copywriter
   Peter Watson Art Director
   Paul Albanese Managing Director, Broadcast Production
   Natasha Royzina Director, Business Affairs
   Amy Santana Associate Business Affairs Manager
   Natalie Gomez Senior Communications Planner
   Genie Lara Associate Director of Project Management
   Paul Stephens Senior Project Manager
   Nina Pena Senior Creative Resource Manager
   Jeff Moohr Managing Director
   Jay Mattingly Account Director
   Kylie Lemasters Management Supervisor
   Salim Collins Assistant Account Executive
   Nick Janner Account Coordinator
   Mark McNaul Product Information Manager
   Peter Bassett Managing Director, Integrated Production & Technology Services
   Justine Kleeman Executive Digital Producer
   Genevieve Shah Digital Producer
   Sarah Masket Management Supervisor, Digital
   Gabriella Mourad Account Executive, Digital

Production Company: Spinach
   Director: Julian Smith
   Managing Director/Executive Producer: Adam Bright
   Executive Producer: Jonathan Carpio
   Producer: Stan Sawicki
   Director of Photography: Julian Smith

Editorial/Post Company: Spinach
   Editor: Adam Bright
   Executive Producer: Jonathan Carpio

SOURCE: David&Goliath

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