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The Reel 360 Team didn’t see this coming.
In the newest spot for Kia Motors America, from creative agency David & Goliath, the agency asks us to ponder the question, “How many features of the 2019 Sorento can you showcase in just over 300 feet?”
Their answer lies in the latest spot, directed by Spinach’s Julian Smith, which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever.
In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it.
Why?
Because life’s too short for boring test drives. Duh. Watch below:
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If you missed them, let us help you. The features were: The 17 features revealed are: Keyless entry, UVO voice command recognition, Bluetooth wireless, Android Auto, Wireless charging, 8” touch screen, All-wheel drive, Electronic Stability Control, Blind- Spot Collision Warning, Lane Departure Warning, Lane Keeping Assist, Torque Vectoring Corner Control, Forward Collision Warning, Brake Assist System, Rear-Camera Display, Surround View Monitor, Rear Cross Traffic Collision Warning
“When you think about what Give It Everything means at its core, it’s about being relentless in your pursuit of greatness. Even if that pursuit is only 300 feet,” said David Angelo, founder and chairman of David&Goliath. “What better way to prove the essence of your brand tag line than by challenging how we deliver our product message.”
The spot went live yesterday. It will probably last longer than that test drive.
Credits
Client: Kia Motors America
Agency: David&Goliath
David Angelo Founder & Chairman
Yumi Prentice President
Mark Koelfgen Executive Creative Director
John O’Hea Group Creative Director/Art Director
Steve Clarke Group Creative Director/Copywriter
Caleb Nyberg Copywriter
Peter Watson Art Director
Paul Albanese Managing Director, Broadcast Production
Natasha Royzina Director, Business Affairs
Amy Santana Associate Business Affairs Manager
Natalie Gomez Senior Communications Planner
Genie Lara Associate Director of Project Management
Paul Stephens Senior Project Manager
Nina Pena Senior Creative Resource Manager
Jeff Moohr Managing Director
Jay Mattingly Account Director
Kylie Lemasters Management Supervisor
Salim Collins Assistant Account Executive
Nick Janner Account Coordinator
Mark McNaul Product Information Manager
Peter Bassett Managing Director, Integrated Production & Technology Services
Justine Kleeman Executive Digital Producer
Genevieve Shah Digital Producer
Sarah Masket Management Supervisor, Digital
Gabriella Mourad Account Executive, Digital
Production Company: Spinach
Director: Julian Smith
Managing Director/Executive Producer: Adam Bright
Executive Producer: Jonathan Carpio
Producer: Stan Sawicki
Director of Photography: Julian Smith
Editorial/Post Company: Spinach
Editor: Adam Bright
Executive Producer: Jonathan Carpio
SOURCE: David&Goliath
