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For back-to-school, Gymboree goes old school
  • REEL SAN FRANCISCO

For back-to-school, Gymboree goes old school

By Colin Costello Jul 16, 2018
Revamped brand debuts its “Made You Smile” platform lip-synching Rick Astley’s “Never Gonna Give You Up”; a custom augmented reality app; partnership with Color Factor...
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POM Wonderful goes millennial with summer tea campaign
  • Reel Ad of the Week

POM Wonderful goes millennial with summer tea campaign

By Colin Costello Jul 16, 2018
We're a little late with this story, but it's way too cute not to cover. POM Wonderful has launched its latest digital campaign to promote the brand's line of Antioxidant Super ...
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2018 ADCOLOR honorees and nominees announced
  • REEL NEW YORK

2018 ADCOLOR honorees and nominees announced

By Reel360 Jul 11, 2018
BBDO's 'The Talk,' the poignant Procter and Gamble TVC which just won the Grand Prix at Cannes, leads the nominees for Ad of the Year in the 2018 ADCOLOR awards. The honorees an...
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Dunkin’ Donuts names Publicis Media media AOR
  • REEL BOSTON

Dunkin’ Donuts names Publicis Media media AOR

By Reel360 Jun 28, 2018
Dunkin' Donuts today announced the selection of a unit within Publicis Media as the agency partner for its U.S. media buying and planning. The team, a bespoke unit of Publicis d...
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Atlanta’s Creative Circus wins Reel Ad of the Week
  • Reel Ad of the Week

Atlanta’s Creative Circus wins Reel Ad of the Week

By Colin Costello Jun 20, 2018
Going to London ain't cheap. It is especially expensive if you happen to be a college students. That's what the talented group at Creative Circus is currently facing. Winners...
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Battery takes ‘Boutique of the Year’ at ThinkLA Awards
  • REEL LA

Battery takes ‘Boutique of the Year’ at ThinkLA Awards

By Reel360 Jun 15, 2018
On Thursday June 7, independent ad agency Battery took home top honors as "Boutique Agency of the Year" at the ThinkLA IDEA Awards Gala. ThinkLA is a non-profit association fou...
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Gatorade releases beautifully animated film about Lionel Messi
  • REEL LA

Gatorade releases beautifully animated film about Lionel Messi

By Colin Costello Jun 9, 2018
So Gatorade, TBWA\Chiat\Day LA and Gizmo have gone all kinds of Pixar on their target. And that's not a bad thing. In fact, in the new emotionally packed animated short film, He...
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Hecho Studios expands North American operations
  • REEL NEW YORK

Hecho Studios expands North American operations

By Reel360 Jun 9, 2018
Hecho Studios launches under the leadership of Tom Dunlap and Gui Borchert. Hecho En 72 has expanded its North American operations to allow for continued growth in both Los ...
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Durable Goods’ Chappell warps reality for Arctic Monkeys music video ‘Four Out Of Five’
  • REEL LA

Durable Goods’ Chappell warps reality for Arctic Monkeys music video ‘Four Out Of Five’

By Colin Costello Jun 5, 2018
Video shot over two days in Northern England at Castle Howard was one of the many locations in Stanley Kubrick’s Barry Lyndon Durable Goods director Ben Chappell teamed u...
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Los Angeles’ The Grove goes all Jurassic with Amazon’s biggest delivery ever
  • REEL LA

Los Angeles’ The Grove goes all Jurassic with Amazon’s biggest delivery ever

By Reel360 Jun 1, 2018
Stars Chris Pratt and Bryce Dallas Howard Will Unbox the Enormous Surprise at The Grove in Los Angeles on June 2 at 12 P.M. PDT #amazonfindsaway There are many great things y...
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CA Lottery’s SuperLotto Plus campaign breathes new life into the ‘California Dream’
  • REEL LA

CA Lottery’s SuperLotto Plus campaign breathes new life into the ‘California Dream’

By Colin Costello Jun 1, 2018
Created by David&Goliath, “May the Best Dream Win” inspires Californians to believe that no dream is too big, too small or too out there. I'm a dreamer, that's why I neve...
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The Innovation Agency wins Tellys for 1st Cannabis spot
  • REEL LA

The Innovation Agency wins Tellys for 1st Cannabis spot

By Reel360 May 31, 2018
Snoop Dogg would be proud. The Innovation Agency, an award-winning full-service advertising and public relations agency, announced that a television commercial it created won se...
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Kids sell cars in Kia Motors Summer Sales campaign
  • REEL LA

Kids sell cars in Kia Motors Summer Sales campaign

By Colin Costello May 30, 2018
National Campaign Includes Seven Broadcast Spots and a Jimmy Kimmel Live! Segment Kia Motors America is taking a straightforward approach to the automotive Summer Sales seaso...
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Reading is lit for the New York Public Library and HBO
  • REEL NEW YORK

Reading is lit for the New York Public Library and HBO

By Reel360 May 30, 2018
The New York Public Library and HBO Kick Off #ReadingIsLit, a National Campaign To Celebrate and Promote The Written Word The New York Public Library is joining forces with...
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POM Wonderful is loving life with impaled dolphin
  • Reel Ad of the Week

POM Wonderful is loving life with impaled dolphin

By Colin Costello May 30, 2018
Thank you Wonderful Agency. I needed an absurd moment (other than Roseanne Barr's tweets) and you gave it to me. POM Wonderful, the largest grower and producer of fresh pomegran...
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Powerful PSA campaign pushes legislators to pass new gun laws
  • REEL MINNEAPOLIS

Powerful PSA campaign pushes legislators to pass new gun laws

By Colin Costello May 28, 2018
The Everytown for Gun Safety Action Fund announced on May 16 that the not-for-profit organization had released three TV spots urging state lawmakers to pass gun violence prevent...
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Fitzco goes nose to nose with Red Nose Day
  • REEL LA

Fitzco goes nose to nose with Red Nose Day

By Colin Costello May 28, 2018
Fitzco, a full-service creative agency, has partnered pro-bono with Red Nose Day to create an interactive, social media campaign to promote the fourth annual Red Nose Day campai...
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David’s Bridal Names January Digital Agency of Record
  • REEL NEW YORK

David’s Bridal Names January Digital Agency of Record

By Reel360 May 17, 2018
(NEW YORK - 16 May 2018) January Digital announced that it has been named digital marketing agency of record by David's Bridal, the leading bridal and special occasion retailer ...
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My Friend’s Nephew taps Allison Brennan as Director of Insights and Strategy
  • REEL ATLANTA

My Friend’s Nephew taps Allison Brennan as Director of Insights and Strategy

By Reel360 May 16, 2018
Atlanta-Based Creative Agency Strengthens its Strategic Leadership with Top Talent (ATLANTA, GA - 17 May 2018) Atlanta-based omnichannel creative agency My Friend's Nephew...
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Postmates & 180LA clearly get NYC with new campaign
  • REEL NEW YORK

Postmates & 180LA clearly get NYC with new campaign

By Colin Costello May 10, 2018
I have only started to use Postmates, but I sure am loving it. If you're not familiar with it, it's the only on-demand delivery app that can deliver anything from anywhere. ...
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