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Gillette’s powerful short film is divisive to say the least
  • Reel Ad of the Week

Gillette’s powerful short film is divisive to say the least

By Colin Costello Jan 15, 2019
Gillette faces backlash and boycott over '#MeToo advert' A long time ago kiddies, at an agency far, far... okay it was in Chicago, I worked on a commercial, actually three ...
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BBDO Atl wraps school buses to stop child trafficking
  • Reel Ad of the Week

BBDO Atl wraps school buses to stop child trafficking

By Colin Costello Jan 9, 2019
Here's a horrifying fact from Street Grace, an Atlanta-based non-profit organization that seeks to end the demand for domestic minor sex trafficking - more than 3,600 children a...
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Equinox launches new 2019 campaign about life
  • REEL NEW YORK

Equinox launches new 2019 campaign about life

By Colin Costello Jan 2, 2019
Campaign marks "Season of Collaboration" with visionary Nick Knight Just in time for our New Year's resolutions (that most of us will forget about in a couple of week) ...
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Christmas around the globe
  • International

Christmas around the globe

By Barbara Roche Dec 24, 2018
Here's a little something to gently ease you out of the holidays If you're like me, you're starting to panic knowing that the Hallmark Christmas movies are about to c...
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Hayley Atwell Leads Women’s Aid campaign from RSA
  • REEL LA

Hayley Atwell Leads Women’s Aid campaign from RSA

By REEL360 Dec 19, 2018
Hayley Atwell (Captain America, Black Mirror) stars in a new and disturbing, yet very thought-provoking, Christmas campaign from domestic abuse charity Women’s Aid. The fil...
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Reel Ad of the Week: Kool -Aid
  • Reel Ad of the Week

Reel Ad of the Week: Kool -Aid

By Colin Costello Dec 18, 2018
Earlier this year, we did a story on what we believed to be the oddest pairing we had ever witnessed - Donny Osmond and L'il Yachty for Chef Boyardee. Together, they created the...
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Trojan makes Santa’s naughty list with ‘Big Sexy Album’
  • REEL NEW YORK

Trojan makes Santa’s naughty list with ‘Big Sexy Album’

By Colin Costello Dec 18, 2018
Well, I hope Santa and Mrs. Claus don't read this story until December 26 or we may not get any presents. One of our favorite agencies to cover, 72andSunny New York in partne...
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Playstation Classic is back! Playstation Classic is back!
  • REEL NEW YORK

Playstation Classic is back! Playstation Classic is back!

By Colin Costello Dec 13, 2018
I do have a lot of love for Playstation. I remember when my daughters and I bought that With its 32-bit, polygon graphics and classic. My favorite game was a game that had a...
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Santa sees red and decides to slim down for Audi
  • Reel Ad of the Week

Santa sees red and decides to slim down for Audi

By Colin Costello Dec 11, 2018
Santa is fat. He's always been fat. It's what makes him jolly. That is, until he discovers his "jolliness" won't fit into a new red new Audi R5 Sportsback coupe. It's the sa...
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U.S. Virgin Islands relaunches ‘Real Nice’ campaign
  • REEL ATLANTA

U.S. Virgin Islands relaunches ‘Real Nice’ campaign

By Colin Costello Dec 10, 2018
According to the U.S. Virgin Islands latest campaign, no one laughs like they do. Consider me intrigued as these days I think we could all use a good laugh. As travelers loo...
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gyro UK names Emma Rush as President
  • International

gyro UK names Emma Rush as President

By REEL360 Nov 29, 2018
gyro UK today announces the appointment of Emma Rush as President. This follows the recent promotion of CEO Kate Howe to the role of Chair at gyro UK and Chief Growth Offic...
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Toth+Co Appoints Kimberlee Eten as Creative Director
  • REEL BOSTON

Toth+Co Appoints Kimberlee Eten as Creative Director

By REEL360 Nov 29, 2018
Congrats are in order for creative Kimberlee Eten. Independent, full-service branding and advertising agency Toth+Co announced today the appointment of Kimberlee Eten as Crea...
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David&Goliath and Guard Bros for Holiday Scratchers
  • Reel Ad of the Week

David&Goliath and Guard Bros for Holiday Scratchers

By Colin Costello Nov 29, 2018
Now that we have passed Thanksgiving, we are deep in the throes of holiday spots. There are some good ones and not-so-good ones. But we are lucky to share one of the really good...
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Ode to Elton John in new Christmas ad for John Lewis
  • Reel Ad of the Week

Ode to Elton John in new Christmas ad for John Lewis

by Reel 360 Nov 19, 2018
The John Lewis holiday spot rewinds Elton John's life to his childhood using 5 different actors to portray the singer The story, by creative agency adam&eveDDB, beg...
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Iceland’s banned Christmas ad launches on social media
  • International

Iceland’s banned Christmas ad launches on social media

by Reel 360 Nov 16, 2018
Iceland's bold Christmas ad failed to pass regulatory approval and will now launch on YouTube This year, Iceland, the UK’s leading frozen food specialist has taken ...
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72andSunny drops “It’s Happening” campaign for eBay
  • REEL LA

72andSunny drops “It’s Happening” campaign for eBay

By Colin Costello Nov 13, 2018
You've heard of the twelve days of Christmas and the eight nights of Hanukkah. Now San Jose, CA-based eBay wants to give holiday shoppers the "Eleven days of holiday deals." ...
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The Colonel feels the power of love in this Ad of the Week
  • Reel Ad of the Week

The Colonel feels the power of love in this Ad of the Week

By Colin Costello Nov 12, 2018
I was not ready for this. Imagine if you will that I'm sitting on couch, cursing and lamenting my beloved Eagles losing to the... grrr Cowboys, when all of a sudden a new KFC sp...
More »
Wonderful Pistachios gets all green and Grinchy
  • Reel Ad of the Week

Wonderful Pistachios gets all green and Grinchy

By Colin Costello Nov 7, 2018
Wonderful joins forces with Illumination and Universal Pictures for new holiday promotion He's baaaaaaaack. And he's green. And angry. And his name is not David Banner....
More »
Kevin Smith talks turkey for farm sanctuary
  • REEL LA

Kevin Smith talks turkey for farm sanctuary

By REEL360 Nov 7, 2018
Kevin Smith celebrates a Vegan lifestyle for Thanksgiving Before we get into what Kevin Smith is up to, let's just say the REEL360 team is super happy that the acclaimed ...
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Kia sings the praises of driven Latina business owners
  • REEL DALLAS

Kia sings the praises of driven Latina business owners

By Colin Costello Nov 5, 2018
Kia Motors America has launched an inspiring new campaign for the all-new 2019 Kia Forte with the help of the Latin Grammy award-winning, all-female Mariachi band, Flor De Toloa...
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