M&C Saatchi LA showcase Vizio’s integration w/Apple


Vizio is among the first companies to offer both Apple AirPlay 2 and HomeKit capabilities on its SmartCast TVs.

The integration enables the brand’s customers to stream, control, and share their favorite content directly from their iPhone, iPad, or Mac to their SmartCast TV, while the HomeKit integration allows for seamless smart home control.

This innovation makes it simple for customers to control their content, home and work environments, and entertainment experiences in a way that is intuitive and easy to use.

It’s this easy, intuitive control that provided the inspiration for a new digital campaign from M&C Saatchi LA, with each piece of content bringing to life the expanded Vizio SmartCast TV experience.

The campaign, directed by DPM Project’s Cali Bondad, showcases Vizio’s seamless integration with Apple Airplay 2 and HomeKit and celebrates the simplicity and ease with which people enjoy unique entertainment experiences. Watch the new :30 below:

VIZIO + Apple AirPlay 2 & HomeKit (:30) from M&C SAATCHI LA on Vimeo.

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“Everything we do is focused on providing an enhanced entertainment experience for VIZIO customers – including our integrations with Apple AirPlay 2 and HomeKit now available across our VIZIO SmartCast TV collection. We are excited to partner with M&C Saatchi LA to bring the “Stream + Control + Share” campaign to life and showcase SmartCast technology in a natural and fun way,” said Robynne Curry, Senior Director of Product Marketing at Vizio.

“Vizio has always been an industry leader, and their integration with Apple AirPlay 2 and HomeKit is just the latest example of that,” adds Maria Smith, Executive Creative Director at M&C Saatchi. “We were incredibly excited to help bring this innovation to life in a way that was fun and relatable.”

Client: Vizio

Creative Agency: M&C Saatchi LA
   Managing Director: Rebecca McGough
   Creative Director: Norman Brown
   Senior Copywriter: Julie Winch
   Art Director: Victor Bernedo
   Account Director: Jessica Gorelick
   Account Coordinator: Sabrina Ballard
   Director of Content Production: Tara Poynter

Production Company: DPM Projects
   EP: Kesshann Cortez
   Director: Cali Bondad
   Director of Photography: Justin Kane

Editorial: M&C Saatchi LA
   EP: Tara Poynter
   Senior Editor: Daniel Roman

VFX: Massive Assembly
   Producer: Amber Ventris
   Artist: Jason Yeh

Color: Apache
   EP: LaRue Anderson
   Producer: Stephanie Schaldenbrand
   Colorist: Quinn Alvarez

Audio: Margarita Mix
   EP: Whitney Morris
   Engineer: Jeff Levy

SOURCE: M&C Saatchi LA