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Yext launches first-ever campaign from Chiat
  • REEL NEW YORK

Yext launches first-ever campaign from Chiat

By Reel 360 Oct 29, 2019
Today, Yext, the Search Experience Cloud company, has launched its first-ever advertising campaign, tapping creative agency powerhouse TBWA\Chiat\Day NY to develop its provocati...
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Rokkan creates rockin’ Caddy campaign w/ Russos
  • REEL NEW YORK

Rokkan creates rockin’ Caddy campaign w/ Russos

By Reel 360 Oct 7, 2019
How does one launch a hot new, crew-ready, 3-row Cadillac XT6 SUV? If you're New York-based creative agency, Rokkan, you turn to Marvel's Avengers. In this case, the real her...
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CinemaStreet announces short script winner
  • REEL NEW YORK

CinemaStreet announces short script winner

By Reel 360 Oct 3, 2019
The Reel 360 Team is happy for screenwriter Leah Curney, who has just been named the winner of the first CinemaStreet Pictures Women’s Short Screenplay Competition. The Ne...
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NFL’s Beckham Jr. rehydrates with Pedialyte
  • REEL NEW YORK

NFL’s Beckham Jr. rehydrates with Pedialyte

By Reel 360 Sep 6, 2019
Gator-who? Power-what? The Reel 360 team did not know this. Apparently for the last 50 years, Pedialyte, from Abbott Park, IL-based Abbott, has served as the go-to rehydratio...
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Bojangles’ appoints EP+Co as agency of record
  • REEL NEW YORK

Bojangles’ appoints EP+Co as agency of record

By Reel 360 Sep 3, 2019
Chicken seems to be taking up many of our headlines lately. First, there was the "Great Chicken Sandwich War" between Popeye's and Chick-Fil-A. A few days later, KFC ann...
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Kelce wins Pepsi’s first Paper Football Championship
  • REEL NEW YORK

Kelce wins Pepsi’s first Paper Football Championship

By Reel 360 Aug 27, 2019
Football is rushing back like a middle line backer moving up the middle to tear the football away from a quarterback. But paper football? Pepsi announced that Kansas Cit...
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Mill and Nike unveil giant immersive experience
  • REEL NEW YORK

Mill and Nike unveil giant immersive experience

By Reel 360 Aug 26, 2019
Well, this is dope. The Mill’s experiential and interactive team has partnered with Nike’s North America retail experience design team to collaborate on an installation for...
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Robert De Niro bringing 600,000 sq. ft. studio to NYC
  • REEL NEW YORK

Robert De Niro bringing 600,000 sq. ft. studio to NYC

By Reel 360 Jul 29, 2019
Last year, 332 movies were filmed in New York City compared to 121 in 1980. Film and TV productions have spent nearly $2 billion so far this year in New York State, nearly su...
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Volkswagen goes back to moon and beyond
  • REEL NEW YORK

Volkswagen goes back to moon and beyond

By Reel 360 Jul 29, 2019
July 20 marked the 50th anniversary of one of humankind’s stunning achievements - the Apollo 11 moon landing. To celebrate, and following the spots, “Hello Light” and ...
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Budweiser launches Apollo 11 promotion
  • REEL NEW YORK

Budweiser launches Apollo 11 promotion

By Daniel Patton Jul 23, 2019
Anheuser-Busch offers beer at the same price that the team from mission control paid in 1969: 35 cents Budweiser is offering drinkers a chance to celebrate Apollo 11...
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‘Sesame Street’ joins Ad Council for autism campaign
  • REEL NEW YORK

‘Sesame Street’ joins Ad Council for autism campaign

By Reel 360 Jul 23, 2019
A new bilingual autism awareness campaign from BBDO New York and sister agency Dieste launched today to promote early screening and diagnosis. This can open a world of possi...
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Times Square gets “Slick” with Outfront Media
  • REEL NEW YORK

Times Square gets “Slick” with Outfront Media

By Reel 360 Jul 3, 2019
'Member Slick Rick? 80's rapper? The Ruler? "Children's Story?" "Teenage Love?" Well, he's back. In a big way. To celebrate the hip hop icon's newest debut singles, "Can't D...
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Bindery creates new video for Verishop
  • REEL NEW YORK

Bindery creates new video for Verishop

By Colin Costello Jun 25, 2019
Former Snap chief strategy officer Imran Khan has officially launched Verishop, an enhanced e-commerce platform that combines quality curation and discovery with the convenience...
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Making Times Square Wonderful
  • REEL NEW YORK

Making Times Square Wonderful

By Reel 360 Jun 13, 2019
Who doesn't like gawking at many of the billboards that hang in Times Square? Interesting tourist fact, The One Times Square billboards, located at one of the most visited to...
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Poo~Pourri dumps first outdoor campaign
  • REEL NEW YORK

Poo~Pourri dumps first outdoor campaign

By Reel 360 Jun 10, 2019
New York subways in the summer have become are synonymous with the fragrance of urine. So, what better place for original before-you-go toilet spray Poo~Pourri to launch its fir...
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Pornhub beats beach boner issues with new bathing suit
  • REEL NEW YORK

Pornhub beats beach boner issues with new bathing suit

By Colin Costello May 29, 2019
Some articles are just really easy to write. Ever feel like a dick at the beach popping a well you know... Premiere online adult entertainment site Pornhub apparently feels your...
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Bindery wins two Sports Emmys for doc ‘Zion’
  • REEL NEW YORK

Bindery wins two Sports Emmys for doc ‘Zion’

By Reel 360 May 22, 2019
Congratulations are in order for indie film and content studio Bindery. The company, which produces both commercial and original content, announced that its documentary film...
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Belk, Inc. names mcgarrybowen AOR
  • REEL NEW YORK

Belk, Inc. names mcgarrybowen AOR

by Reel 360 May 8, 2019
Congratulations are in order for mcgarrybowen, New York. The agency and Belk, Inc., a private department store based in Charlotte, North Carolina, today announced a new partn...
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McCann NY gives us stark reminder about gun violence
  • REEL NEW YORK

McCann NY gives us stark reminder about gun violence

By Reel 360 May 1, 2019
We're all aware of Generation X, Generation Y, Generation Z, The Pepsi Generation. Now McCann NY and March for Our Lives wants to introduce us to "Generation Lockdown." It is...
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According to “The Good Report,”  FCB is great
  • REEL NEW YORK

According to “The Good Report,” FCB is great

By Reel 360 Apr 25, 2019
Global network voted #2 Most Successful Agency Network Promoting Good Causes for third year in a row For the third year in a row, FCB Worldwide scored high, across th...
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