To bring a sense of togetherness to people all over the country during the coronavirus COVID-19 lockdown, chocolate brand M&M’s is inviting fans to color a page from a digital Coloring Book and submit for a chance to have their artwork become a part of the next M&M’s commercial.
Every picture colored will correspond to a dedicated frame within the new M&M’s commercial that is set to launch in June. This is a unique opportunity that gives consumers the chance to come together to be part of the experience, and have their submission featured within the animated spot.
The new spot that follow next month from BBDO New York will feature Red and Yellow, thanking Americans for working together over the past couple of months to help each other out, at a time when it has been needed the most.
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Submissions will be accepted through to 17th May, with M&M’s reaching out with the final spot next month. Check out the coloring book website where fans can submit their artwork.
SOURCE: BBDO New York