Pepsi, VaynerMedia engage audiences with a ring

Thinking of giving your sweetie a one-of-a-kind engagement ring for Valentine’s Day? Well, forget the ol’ Emerald and Princess cuts for her, him or they. Have them try this on for size – a Pepsi Engagement Ring. You read that right. For this heart-shaped day, the beverage brand has launched a one-of-a-kind contest, tailor made for unapologetic fans of romance with carbonation.

Introducing the Pepsi Engagement Ring made with Crystal Pepsi. Drink that in.

Launched yesterday, 13 February, fans now have the opportunity to plan their perfect proposal and win an engagement ring featuring a 1.53 carat, lab-grown alternative diamond made out of real Crystal Pepsi, sitting atop a platinum band.

The brand worked with creative agency, VaynerMedia, to create the world’s first and only engagement Ring made with CP. The brand sees the passion and love that fans have and wanted to reward this loyalty and love with something that will last a lifetime.

To launch the contest, a video – akin to a traditional engagement ring commercial – calls on fans to tweet their proposal ideas – the more creative, bold and unapologetic, the better – using @Pepsi, #PepsiProposal, and #Contest.

ALSO READ: Cranston, Ross “shine” in Mtn Dew Super Bowl spot

The contest will run through 6 March. The final winner will be announced the week of 16 March, just in time for National Proposal Day (20 March).

To make this ring, real CP was boiled down to its most basic carbon form, resulting in a powder that was added to the process for creating a lab grown alternative diamond (this process requires using a small piece of natural diamond which is placed in carbon and put under high pressure and temps).

This year, a kiss may begin with a “P.”


CLIENT: Pepsi (Cystal Pepsi)

AGENCY: VaynerMedia

Source: The Drum