Brands continue to react to the new edict of social distancing due to the rampant spread of the normal coronavirus COVID-19. Yesterday, we showed you how McDonald’s separated its golden arches in a show of support for the action. Today, we have Argentina’s Mercado McCann with their effort for client Coca-Cola. The brand used a billboard in Times Square to remind people that staying apart is for the best.
“Staying apart is the best way to stay united” says the billboard.
The beverage company has stated that it is carefully following all government guidelines and taking precautionary steps to do what it can to prevent the further spread of the virus. The company has also donated to organizations that are working diligently to support patients and contain the virus.
“The safety and health of the company’s associates remains a high priority. The company has implemented precautionary measures to protect employees in China, which includes providing face masks and hand sanitizers; installing temperature screening in offices and manufacturing facilities; and setting up health monitoring mechanisms across the Coca-Cola system in China.”
Last week, the company said it has gone to extreme measures to protect the safety of its staff and customers by implementing steps which include additional cleaning and sanitization routines and restricting visitors to its facilities.