Burger King and FCB have taken a pretty dope spin on the iconic tagline, “Home of the Whopper” and launched “Stay Home of the Whopper.” The campaign serves as a call to arms for BK “Couch Po-ta-triots” to stay at home to help flatten the spread of Covid-19 while highlighting the restaurant’s support for healthcare professionals.
The spot successfully urges Burger King customers to do their part to save their community by having their food delivered directly to them, instead of venturing outside. To encourage those to do so, it is waiving all delivery fees on orders over $10 through its mobile app.
Using footage shot last year for a different project, the spot opens with a voiceover stating: “Your country needs you… to stay on your couch and order in” while a man lazes on the sofa. Cinematographer Janusz Kaminski, an Academy Award winner for Schindler’s List and Saving Private Ryan, directed the slick, funny spot.
“Do your part and we’ll do ours. Order through the Burger King app and the delivery fees are on us. So staying home doesn’t just make us all safer, it makes you a couch po-ta-triots,” the voiceover continues. Watch below:
ALSO READ: REEL WOMEN: Susanne Preissler, EP Independent Media
For “Stay Home of the Whopper,” Ale Burset shot these social and print elements:
As part of the campaign, to salute those on the frontline fighting the Covid-19 pandemic, Burger King is also giving away 250,000 Whopper sandwiches to nurses.
The American Nurses Foundation will distribute codes for nurses to order Whopper Sandwiches for free through the BK mobile app. It is also collecting money for the charity, asking its fans to text ‘THANKS’ to a hotline to make a one-time $10 donation directly to the American Nurses Foundation Coronavirus Response Fund.
Thank you “Couch Po-ta-triots,” of which the Reel 360 team calls ourselves proud members.
CREDITS:
CLIENT: Burger King
- Marcelo Pascoa – Global Head of Brand Marketing
- Rogelio Magaña – Sr. Brand Manager, Global Marketing
- Diego Suarez – Marketing Communications Lead, NA
- Nicole Alevizos – Director, Marketing Communications, NA
AGENCY: FCB, New York
- Gabriel Schmitt, Chief Creative Officer
- Ari Halper, Creative Partner, FCB North America
- Fred Levron, Worldwide Creative Partner, FCB Global
- Alex Sprouse, Associate Creative Director
- Laszlo Szloboda, Associate Creative Director
- Dani Karnik, Senior Copywriter
- Waner Almeida, Senior Art Director
- Adam Isidore, Director of Integrated Production, EVP
- Kate Fixter, Senior Integrated Producer
- Janice Katz, Director of Business Affairs
- Jesse Morris, Senior Project Manager, Operations
- Megan Bundy, Group Account Director, SVP
- Sarah Tarner, Account Director
PRODUCTION COMPANY: Independent Media
- Janusz Kaminski, Director
- Susanne Preissler, Executive Producer/Managing Director
- Liam Ahern, Executive Producer
- Fern Martin, Head of Production
- Denise Rochietti, Line Producer
EDIT
Debbie McMurtrey, editor
COLOR: Technicolor
- Sparkle, Colorist
- Casey Odell, Producer
MUSIC: JSM Music
- Joel Simon, CEO/CCO
- Jeff Fiorello, VP/Exec Producer
- Andrew Manning, Producer
- Norm Felker, Producer
MIX: Honeymix
- Eric Thompson, audio engineer
- Mary Tomasiewicz, EP-Partner
VFX: Bonfire
- Brendan O’Neill, Compositor
- Jason Mayo, Executive Producer
- Tierney Farrell, Producer
TALENT:
- Voice Over Talent: Rafael Ferrer
- On-screen talent
- Hero: Peter Brockman
- Couch Potatriot 1: Savannah Jackson
- Couch Potatriot 2: Lorena Jorge
- Couch Potatriot 3: Demetri Belardinelli
- Casting Director: Heidi Levitt
PHOTOGRAPHY: F16 Producciones
- Ale Burset, Photographer
- Marcela Moracci, Executive Producer
SOURCE: FCB
