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Eyeglass World refreshes brand with VML
  • REEL NEW YORK

Eyeglass World refreshes brand with VML

By Reel 360 Sep 8, 2026
Eyeglass World is rolling out a nationwide brand refresh developed with VML, introducing a new identity and campaign built around the platform “Change Your Glasses. Change Yo...
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Cody Rhodes recruits gamers to hunt John Cena in Clash of Clans
  • REEL NEW YORK

Cody Rhodes recruits gamers to hunt John Cena in Clash of Clans

By Reel 360 Sep 2, 2026
Clash of Clans and WWE are stepping back into the ring together - only this time, the fight is happening inside millions of mobile villages. For their second collaboration, WWE...
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Keegan-Michael Key unleashes his ‘Inner Winner’ for Zynga Poker
  • REEL NEW YORK

Keegan-Michael Key unleashes his ‘Inner Winner’ for Zynga Poker

By Reel 360 Sep 1, 2026
Keegan-Michael Key is going all in for Zynga Poker. The Emmy-winning actor and comedian has been named the mobile game’s first-ever Face of the Game, starring as an exuberant...
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Panera refreshes MyPanera with points, tiers and Keke Palmer
  • REEL NEW YORK

Panera refreshes MyPanera with points, tiers and Keke Palmer

By Reel 360 Aug 27, 2026
Panera Bread is giving MyPanera a major overhaul. The chain has launched a new points-based version of its loyalty program nationwide, introducing more flexible rewards, new me...
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American Haiku revives John Hurt horror short with AI
  • REEL NEW YORK

American Haiku revives John Hurt horror short with AI

By Reel 360 Aug 26, 2026
A short horror film featuring a previously unheard performance from Sir John Hurt has finally been completed - nearly 16 years after it was first conceived. Brooklyn-based c...
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Zales says ‘You Are the Occasion’ in new Anomaly campaign
  • REEL NEW YORK

Zales says ‘You Are the Occasion’ in new Anomaly campaign

By Reel 360 Aug 17, 2026
Zales is making the case that women don’t need a proposal, anniversary or birthday to wear something worth celebrating. The jewelry brand has launched “You Are the Occas...
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LG wants AI to give your brain a break in new campaign
  • REEL NEW YORK

LG wants AI to give your brain a break in new campaign

By Reel 360 Aug 14, 2026
Everyone seems to be putting AI into everything. LG would rather talk about what happens when the technology gets out of the way. The brand’s new “2026 Life’s Good” ...
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AB InBev raises a glass to beer’s social power
  • REEL NEW YORK

AB InBev raises a glass to beer’s social power

By Reel 360 Aug 5, 2026
Ahead of International Beer Day on August 7, AB InBev has launched “Cheers to Beer,” a new global campaign celebrating the enduring role beer plays in cultures and communit...
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Dog’s breath stinks? Minties launches a ‘Mintervention’
  • REEL NEW YORK

Dog’s breath stinks? Minties launches a ‘Mintervention’

By Reel 360 Aug 3, 2026
Minties is getting personal in its latest effort against dog breath. Following the success of last year’s “Dog Breath Is Over” campaign, the pet dental-care brand has reu...
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Coffee mate and Carl Radke enter a ‘Situation-Sip’
  • REEL NEW YORK

Coffee mate and Carl Radke enter a ‘Situation-Sip’

By Reel 360 Jul 22, 2026
Coffee mate is embracing the language of modern dating with the launch of Situation-Sip, a limited-edition mixed fruit-flavored creamer promoted through a tongue-in-cheek campa...
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Journeys turns the first day of school into day of self-expression
  • REEL NEW YORK

Journeys turns the first day of school into day of self-expression

By Reel 360 Jul 14, 2026
Forget lockers, hall passes, and cafeteria clichés. For its 2026 back-to-school campaign, Journeys is reimagining the first day of school through the dreamlike lens of a music...
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Farmers Insurance launches bold rebrand with “Honesty”
  • REEL NEW YORK

Farmers Insurance launches bold rebrand with “Honesty”

By Reel 360 Jul 13, 2026
Farmers Insurance is putting clarity at the center of a major new brand platform and enterprise-wide rebrand designed to make coverage easier for consumers to understand. Cr...
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Bath & Body Works made summer a lot juicier with Hilary Duff
  • REEL NEW YORK

Bath & Body Works made summer a lot juicier with Hilary Duff

By Reel 360 Jul 11, 2026
Bath & Body Works is leaning into fruit, fragrance, and a little millennial nostalgia with the launch of Fruit Fusion, a new body care franchise supported by one of the bra...
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SKYN launches “Heat Map” to track chemistry after the match
  • REEL NEW YORK

SKYN launches “Heat Map” to track chemistry after the match

By Reel 360 Jul 7, 2026
SKYN is giving soccer analysis a more intimate twist. The brand has launched Heat Map, the second chapter in its summer campaign, reimagining one of soccer broadcasting’s mos...
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Opill and Anomaly make birth control access “As Easy As Opill”
  • REEL NEW YORK

Opill and Anomaly make birth control access “As Easy As Opill”

By Reel 360 Jul 6, 2026
Opill is leaning into access, ease and real-life awkwardness with its latest campaign and brand platform, As Easy As Opill, created in partnership with AOR Anomaly. The camp...
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GALE and MilkPEP launch Charles Melton hydration calendar
  • REEL NEW YORK

GALE and MilkPEP launch Charles Melton hydration calendar

By Reel 360 Jun 30, 2026
GALE and MilkPEP are turning the thirst trap into an actual hydration play. The agency, MilkPEP and actor Charles Melton have launched the first-ever Milk Man Hydration Calenda...
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MilkPEP  goes intergalactic with Supergirl campaign
  • REEL NEW YORK

MilkPEP goes intergalactic with Supergirl campaign

By Reel 360 Jun 24, 2026
GALE and MilkPEP are bringing Supergirl into the dairy aisle. The agency and Gonna Need Milk have launched a nationwide campaign with Warner Bros. Pictures and DC Studios tied ...
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Lambda Legal celebrates trans youth and their parents
  • REEL NEW YORK

Lambda Legal celebrates trans youth and their parents

By Reel 360 Jun 16, 2026
Lambda Legal and Accompany Creative are continuing their emotionally resonant “Letters Of Love” campaign in June with a Father’s Day push celebrating trans youth and the ...
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Panera taps Jake Shane for new Mix & Match campaign
  • REEL NEW YORK

Panera taps Jake Shane for new Mix & Match campaign

By Reel 360 Jun 9, 2026
Panera is giving its value menu a creator-driven boost with a new campaign from 72andSunny New York starring Jake Shane, known for his celebrity podcast Therapuss with Jake Sha...
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Consumers are increasingly letting AI decide which brands they see
  • REEL NEW YORK

Consumers are increasingly letting AI decide which brands they see

By Reel 360 Jun 8, 2026
A new report from GALE suggests that artificial intelligence is rapidly becoming the newest gatekeeper between brands and consumers, forcing marketers to rethink how loyalty is...
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