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Journeys turns the first day of school into day of self-expression
  • REEL NEW YORK

Journeys turns the first day of school into day of self-expression

By Reel 360 Jul 14, 2026
Forget lockers, hall passes, and cafeteria clichés. For its 2026 back-to-school campaign, Journeys is reimagining the first day of school through the dreamlike lens of a music...
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Farmers Insurance launches bold rebrand with “Honesty”
  • REEL NEW YORK

Farmers Insurance launches bold rebrand with “Honesty”

By Reel 360 Jul 13, 2026
Farmers Insurance is putting clarity at the center of a major new brand platform and enterprise-wide rebrand designed to make coverage easier for consumers to understand. Cr...
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Bath & Body Works made summer a lot juicier with Hilary Duff
  • REEL NEW YORK

Bath & Body Works made summer a lot juicier with Hilary Duff

By Reel 360 Jul 11, 2026
Bath & Body Works is leaning into fruit, fragrance, and a little millennial nostalgia with the launch of Fruit Fusion, a new body care franchise supported by one of the bra...
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SKYN launches “Heat Map” to track chemistry after the match
  • REEL NEW YORK

SKYN launches “Heat Map” to track chemistry after the match

By Reel 360 Jul 7, 2026
SKYN is giving soccer analysis a more intimate twist. The brand has launched Heat Map, the second chapter in its summer campaign, reimagining one of soccer broadcasting’s mos...
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Opill and Anomaly make birth control access “As Easy As Opill”
  • REEL NEW YORK

Opill and Anomaly make birth control access “As Easy As Opill”

By Reel 360 Jul 6, 2026
Opill is leaning into access, ease and real-life awkwardness with its latest campaign and brand platform, As Easy As Opill, created in partnership with AOR Anomaly. The camp...
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GALE and MilkPEP launch Charles Melton hydration calendar
  • REEL NEW YORK

GALE and MilkPEP launch Charles Melton hydration calendar

By Reel 360 Jun 30, 2026
GALE and MilkPEP are turning the thirst trap into an actual hydration play. The agency, MilkPEP and actor Charles Melton have launched the first-ever Milk Man Hydration Calenda...
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MilkPEP  goes intergalactic with Supergirl campaign
  • REEL NEW YORK

MilkPEP goes intergalactic with Supergirl campaign

By Reel 360 Jun 24, 2026
GALE and MilkPEP are bringing Supergirl into the dairy aisle. The agency and Gonna Need Milk have launched a nationwide campaign with Warner Bros. Pictures and DC Studios tied ...
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Lambda Legal celebrates trans youth and their parents
  • REEL NEW YORK

Lambda Legal celebrates trans youth and their parents

By Reel 360 Jun 16, 2026
Lambda Legal and Accompany Creative are continuing their emotionally resonant “Letters Of Love” campaign in June with a Father’s Day push celebrating trans youth and the ...
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Panera taps Jake Shane for new Mix & Match campaign
  • REEL NEW YORK

Panera taps Jake Shane for new Mix & Match campaign

By Reel 360 Jun 9, 2026
Panera is giving its value menu a creator-driven boost with a new campaign from 72andSunny New York starring Jake Shane, known for his celebrity podcast Therapuss with Jake Sha...
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Consumers are increasingly letting AI decide which brands they see
  • REEL NEW YORK

Consumers are increasingly letting AI decide which brands they see

By Reel 360 Jun 8, 2026
A new report from GALE suggests that artificial intelligence is rapidly becoming the newest gatekeeper between brands and consumers, forcing marketers to rethink how loyalty is...
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GALE x MilkPEP turn a viral reality TV meltdown into campaign
  • REEL NEW YORK

GALE x MilkPEP turn a viral reality TV meltdown into campaign

By Reel 360 Jun 3, 2026
GALE and MilkPEP are proving once again that modern advertising increasingly moves at the speed of memes, reality television, and social discourse. The agencies teamed with ...
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People named Reese endorse SNICKERS Peanut Butter Ice Cream
  • REEL NEW YORK

People named Reese endorse SNICKERS Peanut Butter Ice Cream

By Reel 360 May 29, 2026
SNICKERS is escalating the peanut butter wars with a new campaign that playfully targets one very specific audience: people literally named Reese. The latest push from Mars ...
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Clash Royale turns real player meltdowns into mini movies
  • REEL NEW YORK

Clash Royale turns real player meltdowns into mini movies

By Reel 360 May 28, 2026
Clash Royale is transforming the chaos of real gameplay into animated storytelling with “30 Seconds Left,” a new campaign from DAVID New York that turns the final moments o...
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Essentia Water expands ‘Change the Equation’ platform
  • REEL NEW YORK

Essentia Water expands ‘Change the Equation’ platform

By Reel 360 May 27, 2026
Droga5 is helping Essentia Water aggressively scale its “Change the Equation” platform into a major national campaign just ahead of peak summer hydration season. The mov...
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Ford celebrates moms and first responders
  • REEL NEW YORK

Ford celebrates moms and first responders

By Colin Costello May 13, 2026
What’s the least expected delivery room imaginable? For thousands of families every year, it’s the back of an ambulance. That emotional reality sat at the center of Ford Mo...
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Away sees things differently in new campaign
  • REEL NEW YORK

Away sees things differently in new campaign

By Reel 360 May 12, 2026
Away is leaning into reflection over escapism with the launch of its Summer 2026 campaign, “See It Differently,” a cinematic new effort created in collaboration with The Di...
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Brave Makers x Sami Abdou craft sensory-driven work for Sur La Table
  • REEL NEW YORK

Brave Makers x Sami Abdou craft sensory-driven work for Sur La Table

By Reel 360 May 11, 2026
Brave Makers and director Sami Abdou are inviting audiences into the richly textured world of cookbook author, food stylist and designer Mariana Velásquez in a visually lush n...
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natural bliss “blisses out” with a singing ‘Unicow’
  • REEL NEW YORK

natural bliss “blisses out” with a singing ‘Unicow’

By Reel 360 May 6, 2026
Nestlé natural bliss is leaning into whimsical fantasy in the latest installment of its “Unexplainably Blissful” campaign from VML, introducing a magical new mascot called...
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Fujifilm celebrates spontaneity with new instax mini 13 campaign
  • REEL NEW YORK

Fujifilm celebrates spontaneity with new instax mini 13 campaign

By Reel 360 Apr 11, 2026
Fujifilm is spotlighting the beauty of unplanned moments in “Time for the Unexpected,” a new global campaign for its instax mini 13, created in partnership with McCann. ...
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Lenovo turns NYC into creative playground in Copilot+ campaign
  • REEL NEW YORK

Lenovo turns NYC into creative playground in Copilot+ campaign

By Reel 360 Apr 11, 2026
Lenovo is leaning into the messy, unpredictable nature of creativity with “A Love Letter to NYC,” a new campaign developed with cultural innovation agency Sounds Fun to spo...
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