| Reel 360 – We are Advertainment
Reel 360 is a daily digital trade magazine that covers the national news on all aspects of advertising, film, TV, media, music, entertainment. The content is original, written by industry experts and contributing Op Eds
1+ Just in time for the holidays, ServiceNow is launching its latest campaign, “Let’s workflow it,” featuring the “CEO of the North Pole” himself!“Let’s workflow it” is a call to action for C-suite everywhere to see what’s possible when digital workflows help simplify the complexities in their businesses. In 2020, businesses have faced significant challenges – from adapting … Continue reading “BBDO and ServiceNow launch holiday campaign”
1+ As Americans (looking at you Orange County, Florida and Texas) continue to debate the effectiveness of face masks, there is still one thing nearly everyone can agree on: Bacon is delicious. Which is why BBDO Minneapolis partnered with the makers of Hormel Black Label Bacon to introduce Hormel Black Label Breathable Bacon. This ain’t … Continue reading “Hormel, BBDO launch Black label bacon-scented mask”
1+ Dedicated to their mission of ending the sexual exploitation of minors, Street Grace, along with creative partner BBDO, is meeting young people on the one platform where they are spending more and more of their time: TikTok. With many families spending much more time at home, and online, and with societal pressures amassing, the threat of human trafficking has heightened. In the … Continue reading “BBDO, Street Grace use TikTok to stop predators”
2+ The Reel 360 team loves all things Fall. Pumpkin spice everywhere. And definitely the fashion. It’s our time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment big or small by dressing a little extra and showing-off their personal style. With an incredible assortment of must-have curated … Continue reading “BBDO, Macy’s want you to love what you wear”
1+ On Saturday, September 19, Sandy Hook Promise, Smuggler Productions, and BBDO New York were honored with the prestigious Emmy Award for Outstanding Commercial of 2019 for “Back-to-School Essentials,” the short film that gives voices to students’ fears that school shootings have become the new normal. The Television Academy of Arts and Sciences selected this PSA … Continue reading “BBDO, Smuggler win Emmy for ‘Back to School Essentials’”
1+ One of the more challenging aspects of social distancing and working from home is the lack of social contact. At times, it really does feel like we’re living in the world of The Walking Dead or I Am Legend. Human contact, or the lack of it, can lead to severe depression and even worse … Continue reading “BBDO Atlanta really loves someone that lives here”
1+ BBDO Worldwide announced today that Jason Rosario has been hired as Chief Diversity, Equity, and Inclusion Officer. Rosario brings over 14 years of experience, and a track record for driving change. Rosario will be based in New York, report to BBDO Worldwide President & CEO, Andrew Robertson, and partner with senior leadership to impact agency diversity policy … Continue reading “Jason Rosario named BBDO Chief Diversity Officer”
8+ AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily’s return to AT&T in May, she is back for the third installment of the latest series of ads featuring Milana Vayntrub as an AT&T employee. This time, Lily is shown back in an AT&T store and making a big deal … Continue reading “AT&T and Lily return in first 5G campaign from BBDO”
2+ Congratulations to our friends at BBDO. Today, Cannes Lions has named BBDO the Network of the Decade in a new report. The Lions Creativity Report of the Decade is the first of its kind in Cannes Lions’ history, recognizing sustained creative excellence over the last 10 years. The report celebrates the companies that have … Continue reading “BBDO named Cannes Lions Network Of The Decade”
1+ Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”
1+ Got a fear of heights? Turn to the next article now. Still here? Okay. You were warned. Proximity Russia, a part of BBDO Group, and MediaWise agencies have launched an OLV powered by high-octane creative for Clarins, a French luxury skin care, cosmetics and perfume company. Let’s cut to the chase – the spot … Continue reading “New BBDO Group Russia OLV addresses fear of heights”
1+ Congrats to our friends at BBDO New York. The International Academy of Digital Arts & Sciences (IADAS) today announced the Winners of The 24th Annual Webby Awards, dubbed WFH: Webbys from Home with BBDO New York taking home the top honor of “Webby Agency of the Year.” Hosted by comedian Patton Oswalt, The Webby Awards’ star-studded Internet … Continue reading “BBDO wins “Agency of the Year” at 2020 Webbys”
1+ Now, this is a pivot. Cloud-based platform ServiceNow which enables digital workflow, has with the help of creative agency partner, BBDO San Francisco, been able to adapt to COVID-19-induced #WFH and produce new commercial content while adhering to social distancing and overall health guidelines. The new TVC, both strategic and humorous, reflects how the … Continue reading “ServiceNow, BBDO reinvent spot for new normal”
1+ Now that Omnicom has mandated its agencies’ employees work from home, BBDO has launched a new initiative to help its team cope with the new —something to help their people continue to feel inspired/motivated to do the best they can, from wherever they are. A simple microsite went live yesterday, bbdoyourhome.com, where every employee … Continue reading “The New Normal – BBDO embraces the home office”
2+ Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready. Susan Treacy is an Executive Creative Director at … Continue reading “Susan Treacy, Executive Creative Director Energy BBDO”
1+ Global CCO at Leo Burnett and CCO at Publicis Communications North America, Liz Taylor and Energy BBDO’s SVP and ECD, Iona Filip, will represent Chicago as judges for the global Gerety Awards. The awards, now in its second year was founded by Epica Awards alumni Lucía Ongay and Joe Brooks. Lizette Williams, head of cultural engagement and … Continue reading “Burnett’s Taylor, BBDO’s Filip among Gerety judges”
4+ Advertisers are going bananas over parodying banana art. You know the one – Comedian created by Maurizio Cattelan that sold for $120,000 at Art Basel in Miami Beach. Last week, sister outlet Reel Chicago reported on FCB creating a parody for client Glad and their Flex n’ Seal bag. Art Basel is an annual … Continue reading “BBDO latest agency to get in on the banana action”
2+ Energy BBDO announced today that Jeff Adkins, currently EVP and Managing Director, is being promoted to President and CEO of the agency beginning January 1, 2020. He succeeds Tonise Paul, who will become Chairman. Adkins joined Energy BBDO in 2002 from EuroRSCG (now Havas). Over the years, he has served as Client Service Director, … Continue reading “Tonise Paul becomes Chairman of Energy BBDO”
3+ November is National Adoption Month – and National Adoption Day is on Nov 23. In honor of this, Energy BBDO has teamed with not-for-profit, non-religiously affiliated adoption agency, The Cradle, to help eradicate an associated stigma. While children and families are celebrated globally when it comes to being adopted, there is still a great … Continue reading “Energy BBDO rocks The Cradle for Adoption Month”
3+ Take that, Andrés Ordóñez. Led by recently elevated co-chief creative directors Josh Gross and Pedro Pérez, Omnicom’s Energy BBDO beat out FCB Chicago and former boss, Ordóñez, to win Brown-Forman’s global creative. The review was handled by AAR Partners. According to Ad Age, the review included the liquor giant’s flagship Jack Daniel’s brand, as … Continue reading “Energy BBDO beats former boss for Brown-Foreman win”
