SAP Concur saves frustrated finance managers in quirky new BBDO campaign

SAP Concur
(SAP Concur helps business managers)

When you’re the manager of a small-to-medium-sized business, you must be able to juggle multiple things at once. This all-too-relatable new campaign from SAP Concur Solutions features some hilariously efficient managers who know how to multitask with every precious minute they have.

The Reel 360 Team understands multitasking all too well. Apparently, so does BBDO, New York.

In each :15-second spot, we see SAP Concur save finance managers energy and frustration from manual tasks through automated processes and gives them visibility and control over all aspects of their spending, so they can stay focused on making their business more resilient and agile. Watch below:

REELated: AMC Theatres launches $25m+ campaign directed by Cronenweth Bros

The campaign consists of OLV, digital and social and will run began, September 9th


CLIENT: SAP Concur Solutions


  • Chief Creative Officer, Worldwide: David Lubars
  • Senior Creative Director: Corey Rakowsky
  • Senior Creative Director: Kleber Menezes
  • Associate Creative Director: Matthew Low
  • Associate Creative Director: Kristin Clark
  • Executive Producer, Director of Content Production: Alex Gianni
  • Producer: Jasmine Batista
  • Post Producer: Allie Kolb
  • Senior Director: Sascha Uzzell
  • Account Director: Ann Kim
  • Account Director: Jesse Schwartz
  • Account Manager: Clare Ryan
  • Planning Director: Damon Garrett
  • Business Manager: Grace Kelly


  • Director: Varsity
  • Head of Production: Mac Hedges
  • Executive Producer: Alexis Celic
  • Producer: Malcolm Wax
  • Director of Photography: Bryant Jansen