BBDO Worldwide’s chief creative officer, David Lubars, has announced his retirement effective at the end of the year, the agency disclosed to its staff on Thursday. Stepping into his role will be Chris Beresford-Hill, who rejoined BBDO in December as chief creative officer of the Americas.
Lubars, with more than 20 years at BBDO, has been a stalwart figure in the advertising industry for over four decades. His illustrious career includes iconic campaigns for clients such as AT&T, BMW, HBO, FedEx, and Snickers. Under Lubars’ leadership, BBDO garnered numerous accolades, including Network of the Year at the Cannes Lions International Festival of Creativity.
Reflecting on his career, Lubars expressed his passion for innovation and his belief in constantly challenging the status quo. Notable campaigns like BMW’s “The Hire” and HBO’s “Voyeur” underscore his commitment to pushing boundaries and embracing new challenges. He also highlighted his meaningful work with organizations like Sandy Hook Promise, showcasing the power of advertising to drive social change.
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Beresford-Hill, who previously worked under Lubars from 2010 to 2017, is poised to continue BBDO’s legacy of creativity and excellence. Embracing Lubars’ philosophy of “fierce reductionism” and focus on simplicity, Beresford-Hill aims to strengthen BBDO New York while upholding its vibrant creative culture. Lubars expressed confidence in Beresford-Hill’s ability to lead, noting his keen eye for the big picture.
With Nancy Reyes assuming the role of CEO of BBDO Americas, the agency is well-positioned for the future. Lubars believes that the groundwork has been laid for the next chapter of BBDO’s leadership, signaling a seamless transition and continued success for the agency.
Reel 360 News wishes David the best of luck in his new adventure.
The announcement was reported by Campaign.
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