2+ Energy BBDO announced today that Jeff Adkins, currently EVP and Managing Director, is being promoted to President and CEO of the agency beginning January 1, 2020. He succeeds Tonise Paul, who will become Chairman. Adkins joined Energy BBDO in 2002 from EuroRSCG (now Havas). Over the years, he has served as Client Service Director, … Continue reading “Tonise Paul becomes Chairman of Energy BBDO”
3+ November is National Adoption Month – and National Adoption Day is on Nov 23. In honor of this, Energy BBDO has teamed with not-for-profit, non-religiously affiliated adoption agency, The Cradle, to help eradicate an associated stigma. While children and families are celebrated globally when it comes to being adopted, there is still a great … Continue reading “Energy BBDO rocks The Cradle for Adoption Month”
3+ Take that, Andrés Ordóñez. Led by recently elevated co-chief creative directors Josh Gross and Pedro Pérez, Omnicom’s Energy BBDO beat out FCB Chicago and former boss, Ordóñez, to win Brown-Forman’s global creative. The review was handled by AAR Partners. According to Ad Age, the review included the liquor giant’s flagship Jack Daniel’s brand, as … Continue reading “Energy BBDO beats former boss for Brown-Foreman win”
3+ For the first time ever, Bayer’s Alka-Seltzer and Alka-Seltzer Plus have come together to launch a universal brand platform focusing on a key benefit that both products share: amazingly fast relief. If you’ve never needed one after an iconic Optimus or AICP party, Alka-Seltzer is used to treat gastrointestinal issues like heartburn, acid indigestion, … Continue reading “Energy BBDO gets to heart of the matter w/Alka-Seltzer”
1+ Online real estate portal Zap, from Grupo Zap, has launched ‘The First Time in a New Home is Epic,’ a comical campaign from Energy BBDO, Brasil. Directed by Clemente of Iconoclast, the spots celebrate the first day-to-day moments enjoyed by those who have just moved into a new house – whether it be putting … Continue reading “Energy BBDO launches “epic” campaign for Zap”
3+ Apparently the first-ever National Period Day happened on October 19. Before the tasteless jokes start flowing, consider the sobering idea that is actually inspiring this. According to their client, global non-profit PERIOD, 35 US States still have a sales tax on period products considering them non-essential items. One in four women struggle to afford … Continue reading “BBDO San Fran, PERIOD see red for Period Day”
1+ The new line of 120-calorie sparkling cocktails from MillerCoors, began hitting shelves this week This week MillerCoors introduces a new sparkling cocktail beverage to market called “Cape Line”—a delicious full-flavored beverage that is low in calories and has zero artificial additives. The 120-calorie cocktails, which aim to appeal to consumers who seek bold flavors … Continue reading “MillerCoors & Energy BBDO sparkle with new drink”
3+ BBDO New York, McCann New York and Droga5 have the most work on the early deadline shortlist for The One Show 2019 awards, according to The One Club for Creativity. US agencies and brands have 334 shortlisted entries, the most of any country. BBDO New York leads the way with 113 shortlisted entries, including … Continue reading “BBDO NY & McCann NY lead One Show shortlist”
3+ Here’s a horrifying fact from Street Grace, an Atlanta-based non-profit organization that seeks to end the demand for domestic minor sex trafficking – more than 3,600 children are sold into sex slavery every year in Georgia. To put that into perspective – that’s enough kids to fill 72 school buses. Continuing to To shine … Continue reading “BBDO Atl wraps school buses to stop child trafficking”
3+ Completes BBDO Network of the Year Sweep Across Major Industry Creative Competitions: ADC, Cannes, D&AD and One Show. At the 2018 Cannes Lions International Festival of Creativity, BBDO Worldwide was named Network of the Year. It’s the second year in a row and seventh time in the history of this network award that BBDO … Continue reading “BBDO named “Network Of The Year” for record 7th time at Cannes”
5+ McCann New York and BBDO New York each won 11 One Show Pencils during opening night of The One Club for Creativity’s 45th annual One Show (New York — 9 May 2018) McCann New York picked up the most Gold Pencils during the One Show’s opening night with eight, including five for Fearless Girl. … Continue reading “McCann, BBDO, Dentsu among One Show winners”
8+ Last year, a mindboggling 22,000 people lost their lives to prescription Opioid overdose last year. With President Trump declaring that the Opioid Crisis is a US Public Health emergency, the National Safety Council is taking action to address the issue head on by launching a provocative nationwide public education campaign via EnergyBBDO that literally … Continue reading “Energy BBDO puts faces on the Opioid crisis”
6+ On Friday, ZTE, the Chinese multinational telecommunications equipment and systems company headquartered in Shenzhen, Guangdong, released their most innovative, revolutionary device yet to market – the dual screen ZTE Axon M. To launch the product, which is exclusive to AT&T, the brand debuted an entertaining new marketing effort from Energy BBDO that features the … Continue reading “Energy BBDO calls up new smart phone for ZTE”
6+ For me, nothing beats a fried egg sandwich with whisky-maple bacon on a croissant in the morning. Yeah, I just displayed my “bougie.” More than pancakes. More than waffles. More than peanut butter French Toast. I like my eggs in egg form. Why am I going on about how I like my eggs? Because … Continue reading “Energy BBDO cracks some eggs, makes an omelet”
6+ Netflix cancels ‘Stranger Things’ bar Pop-up pop-culture bars are all the rage. In New York and LA, Tim Burton fans can do dinner and a show at “Beetlehouse.” Los Angeles is also home to the Star Wars-themed “Villainy and Scum” Cantina. And since August, Chicago has boasted the aptly named, “The Upside Down,” a … Continue reading ““Stranger Things,” Energy BBDO, Rowley Samuel”
A 30-SECOND CUBS SPOT, “Fly the W,” created by Chicago Cubs’ agency Schafer Carter Condon (SCC) featuring the narration of injured Cubs catcher Kyle Schwarber, was designed to get fans excited about the Cubs’ National Division Series playoffs starting Oct. 7.
And it did it ever! — the spot was a hit waaaay out of the park, beyond anyone’s expectations, by garnering an amazing two million-plus views since it was posted on Facebook a scant two weeks ago.
The flag “is the fabric that brings an entire nation together,” Schwarber says. “It says to the world, we will never lose faith … and maybe this October, if we fly it high enough, and loud enough and proud enough, well, you get the idea.”
Was SCC’s CD Ron Sone, who created the spot with CD Michael Dorich, surprised at the overwhelming reaction? “No, just at the speed it caught on,” he says. And those two million hits were only from a Facebook posting, although the spot also appears on other social media outlets.
Soooo you happen to be going to the bank and there’s a robbery. Obviously, they’re going to tell you to lie down on the floor — it is one of the tropes of any good robbery after all.
So now what do you do while you wait and possibly pee your pants?
You reach confidently into your (dry) pants and pull out a pack of Wrigley’s Orbit Gum.
The 2017 North American Effies, touting the most effective marketers in the country, were announced Thursday, June 1, at a gala in New York.
While the Grand Effie was awarded to Burger King’s, “The McWhopper Proposal” campaign from Y&R New Zealand with contributing agencies DAVID The Agency, ABPR, Code & Theory and Turner Duckworth, several Chicago agencies did not go home empty handed.
EnergyBBDO brought home seven Effies for its Extra Gum brands, which was also deemed the second most effective marketer by the awards.
1+ On the day that Omnicom scheduled to publish its fourth quarter and full year 2020 results, Omnicom Media Group was reportedly hit by a cyber attack. According to AdAge who broke the story, the media agency has now turned the investigation over to third-party experts to identify the hackers. OMG said in a … Continue reading “Omnicom Media Group targeted by cyber attack”
1+ When the Covid-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. To help offset the fallout for struggling musicians, the New Orleans Jazz & Heritage Foundation launched a Music Relief Fund last spring. Through their efforts, the foundation has distributed more than $1MM to … Continue reading “New Orleans Jazz Society launches music relief fund”