MJZ, anti-gun campaigns from Burnett and BBDO win big at shots Awards

(MassiveMusic’s Dawn Redmann and Nick Bozzone pick up gold.)

Last night, the shots Awards held The Americas Ceremony in Hollywood. Production company, MJZ, along with work anti-gun violence creative from Leo Burnett, BBDO and States United to Prevent Gun Violence came away the big winners.

With the pandemic causing the previous last two awards shows to go digital-only, this celebration of creative campaigns from North and South America, was held in person at NeueHouse Hollywood. Emmy Award-winner, comedian, actor and podcaster Ron G. hosted.

Above: shots Awards presenter, Ron G. Courtesy shots Awards

Below is a list of all the shortlisted and winning campaigns, campaigns which were chosen by a panel of industry experts from the Americas advertising community.

The people and companies of the year were also revealed last night, those winners being crowned via a points-based system which saw a shortlisted piece of work receive one point, a bronze-winning campaign receives an extra three points, silver winners picking up five extra points, and gold trophies adding a further eight points. 

New Director of the Year

  • GOLD: Kevin Wilson Jr, Chelsea
  • SILVER: Zoe Neary, Bread & Circus Films
  • BRONZE: Ewurakua Dawson-Amoah, Greenpoint Pictures
  • Haley Elizabeth Anderson, Pulse Films
  • Devon Ferguson, DSF Films
  • Joshua Kissi, division7
  • Brandt Lewis, Sanctuary Content
  • Jai Moseley, Stink
  • Cesar Velasco, Backstory
Above: New Director of the Year, Kevin Wilson Jnr. Courtesy shots

Ad of the Year: Casting

  • GOLD: Mercado Livre (Ebazar), New Iconic Kisses
  • SILVER: YouTube, Emily
  • BRONZE: Extra, For When It’s Time
  • Etsy, The Tradition
  • Google, A CODA Story
  • H&M, Rise Up
  • Headspace, Dear Headspace
  • Old Spice, Ode to Smell
  • Publix, Happy Birthday to Us
  • Sandy Hook Promise, Teenage Dream
  • Wealthsimple, Alive
  • Microsoft Xbox, Forever We Fight

Ad of the Year: Sound Design

  • GOLD: Edelweiss Feel the Alps
  • SILVER: The New York Times The Truth Takes a Journalist
  • BRONZE: Sony Soundbar
  • General Motors No Way Norway
  • Google Forward Rhythm
  • Montefiore-Einstein An Urgent Holiday Tale
  • Netflix The World is on Netflix
  • Remy Martin Team Up for Excellence
  • Squarespace Everything to Sell Anything Anthem
  • Squarespace 5 to 9 by Dolly Parton
  • Toyota Upstream

Ad of the Year: Charity

  • GOLD: States United to Prevent Gun Violence Unboxing
  • SILVER: Family Equality Love, Lawyers and the Government
  • BRONZE: National Football League Football is for Everyone
  • Ad Council KAMAUU – Howie and the Howl
  • House of Blyndex Uma Teoria Brasileira
  • National Advertising Benevolent Society This Job Can Break You
  • Ronald McDonald House Charities Keeping Families Close
  • Second Harvest Heartland enough 2 share
  • Unite The Bay Stop Asian Hate
  • United Nations Development Programme Jurassic Talk

Ad of the Year: Copywriting

  • GOLD: Squarespace, From Tennis Legend to Voice Legend: A Film by John McEnroe
  • SILVER: SIMI Winery, Goodness from Grit
  • BRONZE: Old Spice, Ode to Smell
  • Forward, Exam Room
  • Forward, Waiting Room
  • Hyundai Motor America, 2022 Hyundai TUCSON Question Everything Launch
  • Mattress Firm, We’ve Got a Problem, America. A Junk Sleep Problem.
  • Microsoft Xbox, Project Magnes
  • Squarespace, Building a Business at The Interstellar Epoque
  • Squarespace, Everything to Sell Anything Anthem

Ad of the Year: VFX

  • GOLD: Zillow, The Journey
  • SILVER: Verizon, The Reset
  • BRONZE: IKEA, Our Little World
  • Adobe, Adobe Premiere Pro Fantastic Voyage
  • Apple, Sleep
  • Dell, Dell XPS Get Into Your Universe
  • Doritos, Flat Matthew
  • JIF, The Return
  • Microsoft Xbox, The Getaway Driver
  • Porsche, Electricity
  • Spotify, All Ears on You
  • Toyota, Toyota Born from Invincible

REELated: Nina DiSesa, J. Melvin Muse among AAF inductees

Ad of the Year: Direction [up to and including 60-seconds]

  • GOLD: Apple Detectives
  • SILVER: Apple Haystack 
  • BRONZE: Nike Play New 
  • Anheuser Busch Let’s Grab a Beer 
  • Apple ECG 
  • Apple Sleep 
  • Axe The Walk 
  • Chevrolet Cat 
  • Etsy The Tradition 
  • Rocket Mortgage Certain Is Better 
  • SAY PSA In the Spotlight 
  • Squarespace Make a Name For Yourself – Roberto
  • TikTok Mystery Apartment Girl

Ad of the Year: Direction [61-seconds to three-minutes inc]

  • GOLD: Huggies Welcome to the World, Baby
  • SILVER: REFORM Alliance Technically Illegal/Give Life Back
  • BRONZE: Apple Hollywood In Your Pocket
  • Abbott Now You Know
  • Airbnb Strangers
  • General Motors No Way, Norway
  • Google Year In Search 2021
  • Jimmy John’s Meet The King
  • Meta No Comply
  • Sandy Hook Promise Teenage Dream
  • Victoria Cempasúchil
  • Zillow The Journey

Ad of the Year: Direction [above three minutes]

  • GOLD: Extra For When It’s Time
  • SILVER: P&G Love Leads to Good
  • BRONZE: Microsoft Xbox Project Magnes
  • Mexican Football Federation Mario
  • Microsoft Xbox Unspoken    
  • OluKai Ocean Mother
  • Remy Martin x Usher #TeamUpForExcellence
  • SIMI Winery Goodness from Grit 

Ad of the Year: Cinematography [up to & including two mins]

  • GOLD: Facebook Once Upon a Time Everywhere
  • SILVER: Louis XIII Cognac Scarcity
  • BRONZE: Squarespace Everything to Sell Anything
  • Facebook Facebook Longboard Family 
  • Go Daddy Make a Different Future
  • Kodansha Taking Flight
  • Meta No Comply
  • Peacock How You Wanna
  • Squarespace Everything to Sell Time
  • Verizon The Reset

Ad of the Year: Cinematography [above two minutes]

  • GOLD: Victoria Cempasúchil
  • SILVER: Mercado Livre (ebazar) New Iconic Kisses
  • BRONZE: Apple iPhone 13 Pro
  • Google Forward Rhythm
  • Ponant – Le Commandant Charcot The North Pole, The South Pole, And You
  • Squarespace 5 to 9 by Dolly Parton

Ad of the Year: Animation (2D)

  • GOLD: Taco Bell Nacho Fries
  • SILVER: Instituto Terra Refloresta
  • BRONZE: Gillette The Pube Song
  • DirecTV The One
  • FS1 Undisputed on FS1 
  • MTV M-ID
  • Qual a Word Mesmo? Wizard

Ad of the Year: Animation (3D)

  • GOLD: Cox Communications Drawn Closer
  • SILVER: Chipotle A Future Begins
  • BRONZE: OFFF Dach 2021 Repeater
  • Honda Origin of Determination
  • Hulu WTF is Christmas?
  • Meta The Tiger & the Buffalo
  • Pepsico It’s Never Too Late
  • Toyota Nora’s Joy
  • Wizards of the Coast Dungeons & Dragons: Dark Alliance | Cinematic Trailer

Music Video of the Year

  • GOLD: Mac Miller, Colors and Shapes
  • SILVER: Lil Nas X ft. Jack Harlow, Industry Baby
  • BRONZE:Little Simz, Point & Kill
  • DJ Snake ft. Selena Gomez, Selfish Love
  • Lil Nas X, Montero (Call Me by Your Name)
  • Megan Thee Stallion, Thot Shit
  • Mick Jenkins, Truffles
  • Modest Mouse, We Are Between
  • Moullinex ft. GPU Panic, Inner Child
  • Nego Bala, Sonho
  • Olivia Rodrigo, brutal
  • Selena Gomez & DJ Snake, Selfish Love
  • Vic Mensa ft. Wyclef Jean and Chance The Rapper, Shelter

Concept Up to and including two minutes

  • GOLD: Change the Ref, The Lost Class: DAVID
  • SILVER: Google, A CODA Story
  • BRONZE: Verizon, The Reset
  • Abbott, Now You Know
  • Apple, Hello Sunshine
  • Apple, Hollywood In Your Pocket
  • Google, Google – Year In Search 2021
  • Huggies, Welcome to the World, Baby
  • Jimmy John’s, Meet The King
  • Mattress Firm, We’ve Got a Problem, America. A Junk Sleep Problem.

Ad of the Year: Concept Above two minutes

  • GOLD: Sandy Hook Promise, Teenage Dream
  • SILVER: Mercado Livre (ebazar), New Iconic Kisses
  • BRONZE: Extra, For When It’s Time
  • Mexican Football Federation, Mario
  • Microsoft Xbox, Project Magnes
  • SIMI Winery, Goodness from Grit
  • Squarespace, From Tennis Legend to Voice Legend: A Film by John McEnroe
  • Squarespace, 5 to 9 by Dolly Parton

Ad of the Year: Editing Up to and including two minutes

  • GOLD: Huggies, Welcome to the World Baby
  • SILVER: P&G, Widen the Screen
  • BRONZE: Meta, No Comply
  • Apple, Hollywood In Your Pocket
  • Apple, Hello Sunshine
  • Arizona Coyotes, Hockey the Coyotes Way
  • Facebook, Deaf Hoops
  • Google, Google – A CODA Story
  • IOC, Stronger Together
  • Lexus, Sparks
  • Squarespace, Everything to Sell Anything Anthem
  • The New York Times, The Truth Takes a Journalist
  • Toyota, Upstream | Jessica Long’s Story

Ad of the Year: Editing Above two minutes

  • GOLD: Extra, For When It’s Time
  • SILVER: Facebook, Skate Nation Ghana
  • BRONZE: Google, Forward Rhythm
  • Bacardi, Conga Feat. You
  • Meta, No Comply
  • Montefiore Health System, Caring Makes Magic: A Holiday Tale
  • Oakley, Be Who You Are: Italo Ferreira
  • P&G, Lead With Love
  • SickKids, SickKids Moms vs Hard Days
  • Squarespace, 5 to 9 by Dolly Parton
  • Vans, Prone!
  • Vogue, Put It On Your Face

Ad of the Year: Music

  • GOLD: SIMI Winery Goodness from Grit
  • SILVER: Bacardi Conga ft. You
  • BRONZE: Extra For When It’s Time
  • Burt’s Bees For Lips, With Love
  • Bush’s Beans Bean Song
  • Cadillac Scissorhands Free
  • Claritin The Outsideologist Project
  • Google Year In Search 2021
  • Hewlett-Packard Orchestra
  • Indeed The Rising
  • Old Spice Ode to Smell
  • Reddit Is It Gonna Get Any Weirder?
  • Squarespace 5 to 9 by Dolly Parton

Ad of the Year: Production and Styling

  • GOLD: Swarovski, Welcome to Wonderlab
  • SILVER: Meow Wolf, Convergence Station
  • BRONZE: Axe, The Walk
  • Doritos, Forever on Another Level
  • Kraft Heinz, That’s La Dolce Velveeta
  • Meta, No Comply
  • Microsoft Xbox, Forever We Fight/Become
  • Remy Martin x Usher, #TeamUpForExcellence The Film
  • Squarespace, Everything to Sell Anything Anthem
  • Squarespace, 5 to 9 by Dolly Parton
  • Wealthsimple, Alive
  • Zillow, The Journey

Audio Company of the Year 

  • GOLD: 750mph
  • SILVER: Lime Studios
  • BRONZE: Machine Sound

Editor of the Year

  • GOLD: Jeff Buchanan, Final Cut
  • SILVER: Stewart Reeves, Work Editorial
  • BRONZE [joint]: Gavin Cutler, Mackcut and Rami D’Aguiar, Nomad

Editing House of the Year

  • GOLD: Work Editorial
  • SILVER: Final Cut
  • Bronze: Cabin Edit

VFX Company of the Year

  • SILVER: a52
  • BRONZE: Method Studios

Agency of the Year

  • GOLD: Droga5
  • SILVER: Squarespace
  • BRONZE: Wieden+Kennedy

Director of the Year

  • GOLD: Nick Ball, MJZ
  • SILVER: Mark Molloy, SMUGGLER
  • BRONZE: Vellas

Production Company of the Year


You can see all of the shortlisted work by clicking here.

#shotsawards #BBDO #LeoBurnett