Home Depot has appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom. Ad Age was the first to break the news.
The announcement follows the home improvement center’s decision to go with Omnicom Media Group’s OMD as U.S. media agency of record in January.
The decision to go with BBDO ends a creative review precess that began last year after Motel 6 and Home Depot cut ties with The Richards Group, following news of racist remarks by agency founder Stan Richards.
“The Home Depot is a remarkable company, an extraordinary business and one of America’s most iconic brands. Being given the chance to help tell its story is true privilege. BBDO is honored to be putting on that orange apron.”
Andrew Robertson, BBDO Worldwide president, CEO
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Home Depot highlighted the benefits of consolidating with one holding company in a statement confirming the selection.
“We’re thrilled about our new partnership with BBDO. They do a fantastic job of combining art and science throughout the creative process, which with our new shared relationship with OMD, will create great synergy in our strategy,” Home Depot spokesperson Yanique Woodall said in a statement obtained by Adweek. “This relationship reflects our internal team’s partnership to create new and exciting customer experiences together.”
Hill Holliday and Leo Burnett were the other finalists in the review process, according to sources with knowledge of the account. According to Adweek, both agencies have refused to comment.
The first creative work from BBDO is anticipated some time this summer or early fall, according to Adweek.
Congrats to our friends at BBDO.
