If soda really grew on trees, wouldn’t you want a taste? That’s the idea behind Culture Pop Soda’s new 2025 brand campaign, “If Soda Grew on Trees.” Known for its
Acclaimed filmmaker Nanette Burstein has officially signed with Institute for commercial representation, bringing her signature blend of authenticity, empathy, and humor to the production company’s celebrated roster. Known for her
The 97th Academy Awards marked a milestone in viewership, reaching its highest ratings in five years for total viewers and the coveted 18-49 demographic. Hosted by Conan O’Brien at the
Reel 360 News’ Reel Black List is more than just a month-long celebration—it’s a commitment to recognizing the impact of Black professionals in advertising, film, TV, music, radio, and media every
If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap
GEICO has just launched its latest creative campaigns, continuing the lighthearted and familiar narrative with everyone’s favorite lizard, the Gecko, and the iconic Caveman. These two characters are making their
The Nissan Heisman House, a beloved tradition in college football, enters its 14th season with the highly anticipated addition of Reggie Bush. As fans eagerly welcome the iconic football star
Bud Light has always been synonymous with football, but their latest campaign for the 2024 college football season truly knocks it out of the park with laugh-out-loud humor. Spearheaded by
Andrew Robinson, currently Executive Chairman of TMA (The Marketing Arm) announced he will retire at the end of July. Robinson has served in this role since January 2023. Before that,
This week, the world of advertising lost a New York ad man whose campaigns were as real, genuine and in your face as the city itself. Sal DeVito, co-founder of
Nine-time Emmy-winning storyteller, Todd Kapostasy, has joined bicoastal Cultivate.Media for exclusive US spot representation. Kapostasy, known for his work with high-profile names in sports and entertainment, will bring his unique
Caitlin Clark, the Indiana Fever rookie, is already making waves in the marketing world with deals from Gatorade, State Farm, and Nike. As she prepares for her WNBA debut, Gatorade
It’s Always Sunny in Philadelphia’s Rob McElhenney, who is known for his passion for Philly teams, is now taking his love for baseball to the U.K. in a collaboration between
Framestore, the Academy-Award-winning creative company known for its groundbreaking innovations in immersive experiences, announces the addition of two exceptional talents to its growing Immersive team. Warren Drones joins as Lead
Award-winning creative studio, Roger, is teaming up with Sam Gibney and Angela Daily to start up LoudnClear, a new digital division specializing in social media and content creation for brands
The NBA is gearing up to tip off its 2023-24 season with a fresh campaign that encapsulates its global cultural impact and unrelenting popularity. The campaign, titled “Everyone’s Game,” features
As the NHL season kicks into high gear, some of the league’s brightest stars have taken to the screen in campaigns for MassMutual and the NHL itself, promising fans both
Intuity Medical, Inc., a prominent player in the medical technology sector with a mission to simplify diabetes management, has joined forces with San Francisco-based creative and media agency Cutwater to
Nashville-based hotel chain, Graduate Hotels, has unveiled its latest brand campaign, “Generation G,” aimed at celebrating the innate curiosity, adventurous spirit, and zest for life shared by its diverse community
The Walt Disney Company (NYSE: DIS) announced its third-quarter earnings on Wednesday, revealing a 4% increase in revenues, reaching an impressive $22.3 billion. CEO Bob Iger, who has been at
