Caitlin Clark, the Indiana Fever rookie, is already making waves in the marketing world with deals from Gatorade, State Farm, and Nike. As she prepares for her WNBA debut, Gatorade has released a new ad showcasing her impressive skills and potential.
In a single-shot ad titled “Caitlin is Just Getting Started,” produced by TBWA\Chiat\Day LA, Clark is seen effortlessly draining long-range shots from near the center court logo. The ad highlights her NCAA career achievements, including being the leading scorer in NCAA college basketball history and holding the record for the most three-point shots.
The sound of swishing nets, squeaking sneakers, and bouncing balls fills the otherwise empty gym, building anticipation. As the shootaround concludes, Gatorade reminds viewers that this is only the beginning for Clark. Watch below:
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The ad is set to premiere before the Indiana Fever-Connecticut Sun game tonight at 7:30 p.m. on ESPN2, with additional broadcasts on Disney+, ESPN+, and ESPN Deportes.
Clark’s rise marks a new era for her team and the WNBA, which is enjoying increased momentum in women’s sports. Alongside fellow rookies like Angel Reese and Cameron Brink, who features in a new Skims ad with WNBA legend Candace Parker and other notable players, Clark’s star power is undeniable.
The WNBA Draft last month attracted 2.45 million viewers, making it the most-watched draft in the league’s history and the most-viewed WNBA event on ESPN platforms.
In addition to her deal with Gatorade, Clark has signed partnerships with State Farm and Nike. Her eight-year, $28 million deal with Nike includes a signature shoe, making it the richest sponsorship deal for a female athlete. Nike also recently announced a signature shoe for Las Vegas Aces star A’ja Wilson.
State Farm, in collaboration with ESPN, Disney Advertising, and Omaha Productions, is behind “Full Court Press,” a documentary series featuring behind-the-scenes footage of last year’s women’s college basketball season with stars like Clark, Kamilla Cardozo, and Kiki Rice. The series debuted on May 11 on ABC and is available for streaming on ESPN+ and Hulu until June 12.
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