The Nissan Heisman House, a beloved tradition in college football, enters its 14th season with the highly anticipated addition of Reggie Bush. As fans eagerly welcome the iconic football star back into the fold, Nissan also announces an exciting partnership with EA SPORTS College Football 25, marking the return of the popular video game after an 11-year hiatus.
Reggie Bush Returns to the Heisman House
Bush, the electrifying former running back and 2005 Heisman Trophy winner, joins the prestigious ranks of the Heisman House in a series of new commercial spots that promise to delight fans. The campaign showcases the camaraderie and humor that have made the Heisman House a cultural staple for football enthusiasts.
Nissan’s new campaign, which debuts on August 29, features an impressive lineup of the automaker’s latest vehicles, including the all-new 2025 Nissan Kicks, 2024 Nissan Z Heritage Edition, and 2025 Nissan Frontier PRO-4X. The campaign will run throughout the college football season on major networks like ESPN, ABC, CBS, NBC, and FOX, as well as across social media platforms and Nissan’s official website.
In addition to Reggie Bush, the Heisman House welcomes new members like Jayden Daniels, the 2023 Heisman Trophy winner and 2024 NFL No. 2 overall pick. Daniels joins a roster of legendary players, including Baker Mayfield, Robert Griffin III, Tim Tebow, and Steve Spurrier, making the Heisman House the ultimate fraternity for college football’s elite. Watch below:
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“We’re thrilled to welcome Reggie Bush to the Heisman House,” said Marisstella Marinkovic, Nissan U.S. Vice President and Chief Marketing Officer. “This year is extra special as we bring Reggie back and introduce new Heisman legends alongside our award-winning Nissan lineup.”
Nissan Partners with EA SPORTS for College Football 25
In conjunction with Bush’s return, Nissan is teaming up with EA SPORTS for the inaugural College Football 25 Nissan Heisman House Challenge. This partnership marks Nissan as an official activation partner, allowing players to compete virtually for a chance to win a brand-new 2025 Nissan Kicks and an honorary key to the Heisman House. The challenge kicks off in late October, with the grand prize-winning Nissan Kicks set to be featured on digital banners and Jumbotrons within the game’s stadiums.
Fans can tune in to watch the live finals of the College Football 25 Heisman House Challenge on EA SPORTS’ Twitch and YouTube channels in early December, bringing the excitement of virtual football to a global audience.
With its blend of humor, star power, and football tradition, the Nissan Heisman House continues to capture the hearts of fans nationwide. As the 2024 college football season unfolds, fans can look forward to a series of entertaining spots, exciting competitions, and the return of a beloved video game, all brought to life by Nissan’s commitment to celebrating the best of college football.
For more details on the campaign and tour stops, visit here.
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