As the NHL season kicks into high gear, some of the league’s brightest stars have taken to the screen in campaigns for MassMutual and the NHL itself, promising fans both entertainment and inspiration.
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MassMutual has launched a light-hearted :30 ad, titled “No Goals,” featuring Nashville Predators’ Juuse Saros and Ryan O’Reilly. While the ad, created by Grey, doesn’t involve the Stanley Cup, it offers a fun and silly perspective as Saros attempts to memorize lines.
The creative aims to convey the message that financial planning and protection are crucial, extending beyond the rink. Watch below:
REELated:
“We hope to convey to viewers that planning and protection go well beyond the rink,” said MassMutual’s Jennifer Halloran, head of brand and marketing. “We had a lot of fun filming this spot with Juuse and Ryan, and hope fans will take a moment to consider their own financial goals.”
For fans eager to get in the spirit of the NHL season, this MassMutual campaign offers a taste of the excitement, showcasing the league’s stars and delivering a unique blend of humor and inspiration.
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