Nashville-based hotel chain, Graduate Hotels, has unveiled its latest brand campaign, “Generation G,” aimed at celebrating the innate curiosity, adventurous spirit, and zest for life shared by its diverse community of guests.
The campaign signifies a new milestone for Graduate Hotels and emphasizes the idea that regardless of age or background, everyone can be a part of “Generation G.”
Inspired by the dynamic community that Graduate Hotels has fostered over the years, “Generation G” embodies the ethos of the brand’s motto, “We Are All Students.” This concept emphasizes the notion that the pursuit of knowledge, exploration, and new experiences never ceases, no matter one’s life stage or educational attainment.
Embracing Lifelong Learning and Adventure
The campaign brings together individuals from all walks of life, inviting them to embrace their inner curiosity, love for adventure, and enthusiasm for the unknown. It redefines the traditional notion of studenthood, recognizing that the traits of a student—curiosity, an eagerness to learn, and a passion for discovering new places—transcend the classroom and continue throughout life.
The heart of campaign lies in its inclusive community, welcoming people at various stages of life to experience the vibrant energy of college towns. These hotels have become more than just accommodations; they are the canvas upon which guests paint their most cherished memories. “Generation G” pays tribute to these timeless memories while celebrating the qualities that unite all Graduate guests.
The 360 “Generation G” campaign is a multi-faceted endeavor that includes a series of vignettes spotlighting members of Generation G and their unique connections to college life and the community. Crafted in collaboration with marketing agency Known, the campaign boasts a captivating film directed by Daniel Iglesias Jr., produced by Emmy and Clio award-winning Known Studios.
The campaign introduces members of Generation G through vignettes that explore their stories and relationships to college life and community. From exploring a college town for the first time, to returning to their alma mater for the big game, to imagining the possibilities of studying here, to seeing kids off to school, everyone can be a part of Generation G – everyone is a Graduate. Watch below:
REELated:
“For anyone who’s ever attended college, the experience doesn’t just define who you are, it occupies a special place in your heart,” said Mark Feldstein, President of Known Studios. “This campaign captures the personal connection we all have to our college years through the unique voice and aesthetic of Graduate Hotels, combining powerful nostalgia with an eclectic modern flair in a way that resonates in the most personal way with us all.”
“Generation G” represents Graduate Hotels’ most ambitious campaign to date, marking a pivotal moment as the brand approaches its 10th anniversary in 2024. The campaign allows Graduate Hotels to extend its appeal beyond the college market, encapsulating the essence of the college experience: curiosity, personal and professional growth, the pursuit of greatness, and the accumulation of extraordinary stories.
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