After a wildly successful launch last year, ESPN tasked Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) with expanding the “One App, One Tap” campaign and the team ended up developing a brand-new spot for the U.S.’s #1 sports app. “After the successful debut of our initial ‘One App, One Tap’ creative last November, we wanted to … Continue reading “ESPN: Expands One App, One Tap campaign from BSSP”
Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate presentation that can only be described as “super.” The special telecast, NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes, represents a groundbreaking collaboration between … Continue reading “ESPN and Marvel debut NBA Special Edition”
We have been talking at Reel 360 about starting a new column called “Career Enders.” You know, where mostly men make a stupid mistake and end their careers. Now, we have ESPN and Paul Pierce who have parted ways, an individual with knowledge of the decision. The news comes a few days after Pierce was … Continue reading “Paul Pierce Out at ESPN After Instagram Live Video”
In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s streaming … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”
With an impressive audio career spanning more than 25 years, Glen Landrum joins Harbor’s growing commercial sound talent roster with immediate effect. A renowned award-winning sound mixer for TV and radio commercials, he has worked on both long and short-form content for Sound Lounge, Lime NYC, Lower East Side, Servisound, and Henniger Digital Audio. Landrum … Continue reading “Glen Landrum joins Harbor as Senior Audio Engineer”
Listeners may be upset that Howard Stern has taken the summer off, but that has not stopped SiriusXM from launching its largest multi-media national ad campaign ever. The new creative effort titled “The Home of SiriusXM and created by Translation, brings to life the vibrancy and spontaneity of SiriusXM programming, featuring superstar artists, creators, and … Continue reading “Kevin Hart, LL COOL J, Brett Favre in new SiriusXM national campaign”
Nissan’s beloved Heisman House is back for its 11th season with a campaign inspired by fans from Texas, Wisconsin and Michigan. College football’s latest Heisman Trophy winner, Devonta Smith, joins past Heisman Trophy winners Tim Tebow, Eddie George, Kyler Murray, Desmond Howard, Barry Sanders, Baker Mayfield, Bo Jackson, Archie Griffin and Derek Henry for new … Continue reading “Devonta Smith moves into 11th season of Nissan’s ‘Heisman House’”
Bicoastal production company ArtClass is expanding into the Midwest with the acquisition of Kansas City-based video agency BicMedia. Effective as of today, BicMedia will operate as the post-production department and Midwest hub of ArtClass, which also has offices in New York and Los Angeles. Leveraging BicMedia’s full-service capabilities spanning live-action, animation, VFX, editing, and music … Continue reading “ArtClass branches into Midwest with BicMedia Acquisition”
Oscar-winning creative studio Framestore announced today the appointment of Lawrence Jones as Creative Director, Realtime Supervisor in a move to expand the creative leadership team across Immersive and VFX departments in New York. Reporting to New York’s Managing Director Charles Howell and Head of Immersive, US Christine Cattano, Jones will work closely with clients, as … Continue reading “Framestore: Lawrence Jones joins New York Studio”
72andSunny Los Angeles continues to build talent momentum with the promotion of Zach Hilder to Executive Creative Director and the hiring of Shane Chastang, Group Brand Director and Devin Baker, Creative Director. “As we continue to build our team, we seek fearless leaders who embody creative excellence and empower those around them to reach for … Continue reading “72andSunny: Bolsters leadership team”
Going… going…. gone. The Cleveland Indians name, which has been in existence since 1915, is outta here. Today, the Cleveland MLB team officially has its new name to The Guardians. The team made the announcement through a video posted to its Twitter account. The new video, narrated by Tom Hanks (Why not Cleveland son, Drew … Continue reading “Cleveland Indians change name to Guardians”
An inspirational spot, titled “Rise and Shine” and created by the agency Light + Co. for the New Orleans Jazz & Heritage Foundation, won the Ryan Barkan Best in Show Award for New York’s Found Objects Music Productions at the 2021 AMP Awards for Music & Sound. The Best in Show winner was designed to … Continue reading “AMP Awards: Found Objects Wins Best in 2021 Show”
WarnerMedia Ad Sales is building on its leadership team with two key appointments announced today by President of Ad Sales, JP Colaco. Laura Dames is now EVP, Marketing and Andrea Zapata joins the company as Head of Research, Data and Insights. Both industry veterans bring a wealth of experience to the group, complementing a leadership … Continue reading “WarnerMedia: Laura Dames, Andrea Zapata join Ad Sales”
Bicoastal production company ArtClass has signed Jamaal Parham and Bashan Aquart, popularly known as Jams x Bash. From commercials to interactive experiences to TV shows, Jams x Bash have spent the last decade pushing the boundaries of storytelling and media for brand and entertainment clients, such as adidas, ESPN, HBO, Warner Bros., and Vogue. Infusing … Continue reading “ArtClass: Welcomes directing team Jams X Bash”
While the name “Heidi Moneymaker” might seem like an alias like, “Fanny Longbottom,” it’s not. This superhero stunt double was born Heidi Louise Moneymaker in Santa Rosa, California and has 85 stunt credits on her IMDb dating back to 1999! Moneymaker already had an impressive resume when she joined the MCU in 2010 (really 2009) … Continue reading “Black Widow: Meet Scar Jo’s Moneymaker Stunt Woman”
Today bicoastal production studio m ss ng p eces announced that award-winning filmmaker Matt Ogens has joined the company’s directorial roster. He is known for his evocative visual storytelling across various media, including documentary, narrative, commercials, and branded content. Ogens’ breakthrough documentary Confessions of a Superhero premiered at SXSW to critical acclaim, and he subsequently … Continue reading “Director Matt Ogens Joins m ss ng p eces”
Bicoastal production company ArtClass has signed director Paul Trillo to their roster for U.S. commercial and branded content representation. Trillo is an LA-based director who challenges both curiosity and illusion. His varied interests in technology, comedy, and visual design permeate throughout his work as he is in constant pursuit of new filmmaking techniques – from … Continue reading “Director Paul Trillo joins ArtClass”
It’s #ThrowbackThursday so why not a “Throw Back” spot? Tonight is the NFL Draft night and Gillette and agency Grey, are throwing it back to 1989 and paying homage to NFL legend Deion Sanders. In this iconic football moment, he showed the world what confidence looks like, the epitome of his motto ‘Look Good, Game … Continue reading “Gillette throws it back to 1989 with Deion Sanders”
Award-winning production company Alkemy X has added director Tatjana Green to their roster for U.S. commercial representation. The Canadian/German filmmaker combines a broad background as a creative director, art director and designer on the agency side with over a decade of on-set and location experience to fuel engaging content with a meticulous eye for art … Continue reading “Alkemy X adds director Tatjana Green to roster”
The Reel 360 team suddenly feels old. Very old. In 2001, Universal Pictures released Josie & The Pussycats. The film, directed and co-written by Harry Elfont and Deborah Kaplan, was loosely based on the Archie Comics series and the Hanna-Barbera cartoon of the same name. Filmed entirely in Vancouver, the musical comedy featured Rachael Leigh Cook (Nancy Drew, Batman Beyond), Tara Reid (American Pie … Continue reading “Josie and The Pussycats reunite for 20th anniversary”
