Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate presentation that can only be described as “super.” The special telecast, NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes, represents a groundbreaking collaboration between … Continue reading “ESPN and Marvel debut NBA Special Edition”
We have been talking at Reel 360 about starting a new column called “Career Enders.” You know, where mostly men make a stupid mistake and end their careers. Now, we have ESPN and Paul Pierce who have parted ways, an individual with knowledge of the decision. The news comes a few days after Pierce was … Continue reading “Paul Pierce Out at ESPN After Instagram Live Video”
In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s streaming … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”
It’s #ThrowbackThursday so why not a “Throw Back” spot? Tonight is the NFL Draft night and Gillette and agency Grey, are throwing it back to 1989 and paying homage to NFL legend Deion Sanders. In this iconic football moment, he showed the world what confidence looks like, the epitome of his motto ‘Look Good, Game … Continue reading “Gillette throws it back to 1989 with Deion Sanders”
Award-winning production company Alkemy X has added director Tatjana Green to their roster for U.S. commercial representation. The Canadian/German filmmaker combines a broad background as a creative director, art director and designer on the agency side with over a decade of on-set and location experience to fuel engaging content with a meticulous eye for art … Continue reading “Alkemy X adds director Tatjana Green to roster”
The Reel 360 team suddenly feels old. Very old. In 2001, Universal Pictures released Josie & The Pussycats. The film, directed and co-written by Harry Elfont and Deborah Kaplan, was loosely based on the Archie Comics series and the Hanna-Barbera cartoon of the same name. Filmed entirely in Vancouver, the musical comedy featured Rachael Leigh Cook (Nancy Drew, Batman Beyond), Tara Reid (American Pie … Continue reading “Josie and The Pussycats reunite for 20th anniversary”
Today, AT&T launches a new campaign for the 2021 Masters, highlighting the brand’s core mission: creating stronger human connections. As communications technology has advanced, connection has become ever more pervasive, complex and impressive. We often think about this progress literally, new technical achievements, network benchmarks and more. But the “Connections” campaign seeks to humanize why AT&T makes its network faster, more reliable, and more secure, to … Continue reading “AT&T builds connections in new campaign”
“Editing is my art; it’s the way I express my creativity. I’m very passionate about it and try to add my fingerprint and vision into anything I touch,” says acclaimed editor, Mah Ferraz. Mah joined the Cut+Run editorial roster in February 2021. Her past work includes collaboration with Nike, adidas, Apple Music, Spotify, Instagram, ESPN, Vogue, Marc … Continue reading “REEL WOMEN: Cut+Run editor, Mah Ferraz”
Disney received 17 NAACP Image Awards for 2021, including eight for ABC, which marked the most for any network or distributor this year. The awards were announced during a special live broadcast of the 52nd NAACP Image Awards, hosted by Anthony Anderson, star of ABC’s black-ish, on Saturday, March 27, and as part of a weeklong … Continue reading “Last Dance, Soul, black-ish among NAACP winners”
Bicoastal production company ArtClass has signed Director Shaun Collings for representation. Collings is a versatile director and creative director known for his design-driven storytelling. His body of work encompasses projects for Under Armour, Acura, General Mills, Oculus, Nike, TaylorMade, and ESPN, the latter of which included the award-winning deepfake-style spot for the network’s The Last … Continue reading “ArtClass signs director Shaun Collings”
As begin to place our bets on what will win at the Oscars, we now have two pretty safe wagers – Ma Rainey’s Chadwick Boseman for Best Actor and now, Nomadland for Best Picture. The Producers Guild of America Awards awarded Chloé Zhao’s opus with their top prize. The film rode past Emerald Fennell’s Promising … Continue reading “‘Nomadland’ takes top prize at Producers Guild Awards”
ArsenalFX Color has expanded its team, adding new talent to support the company’s newly bolstered service offerings, bringing on VP of Business Development Cortney Haile to spearhead the expansion of ArsenalFX Color’s VFX department, extending the company’s offerings to include scripted VFX and on-set supervision. Additional key hires include Chief Engineer Albert Soto and Senior … Continue reading “ArsenalFX Color expands team”
DDB New York has announced the agency’s latest senior account hire with Vanessa Reyes. Reyes joins DDB New York as a group business director. Reyes brings strong leadership, digital & mobile-first thinking, and deep brand strategy and brand building skills. She brings expertise to her role, where she will lead a broad group of client businesses, … Continue reading “Vanessa Reyes joins DDB as Group Business Director”
Eva Longoria is set to direct and executive produce The Gordita Chronicles pilot at HBO Max. The single-camera family comedy hails from Josh Berman’s Osprey Productions, Zoe Saldana’s Cinestar Pictures, and Sony Pictures TV, where Berman’s Osprey Prods is under a deal. The Gordita Chronicles, written by Claudia Forestier, is about a willful, chubby, 12-year-old … Continue reading “Eva Longoria to direct HBO Max Latinx comedy”
Conservative media icon broadcaster, Rush Limbaugh, passed away today after losing his fight with brain cancer. He was 70-years-old. And while I realize there are those who will greatly miss the man who used his king of talk-radio perch to shape the politics of a new generation of the ultra right, as a biracial man … Continue reading “Rush Limbaugh died and here’s why I’ll miss him…”
Sean Owolo has joined bicoastal production company ArtClass as Head of Broadcast Development. Owolo is a seasoned marketing executive with more than 20 years of experience in the music, television, and film industries. At ArtClass, Owolo will work closely with Executive Producer/Partner Geno Imbriale and Executive Producer/Head of Sales Jack Strachan to collaborate and help … Continue reading “Owolo joins ArtClass as Head Of Broadcast Development”
Spots in the Big Game have become iconic and popular because of their cinematographic quality, unpredictability, humor, use of special effects and celebrity cameos. Above everything else, one aspect remains consistent: the demeaning male gaze on both sides of the commercial camera. From Carl’s Junior ads featuring Kate Upton (featured above) and Charlotte McKinney eating … Continue reading “The male gaze of Super Bowl Commercials in front and behind the camera is demeaning”
Panoptica has hired Roan Bibby as executive producer. Refined after years in production, Roan’s experience runs the gamut from commercials, branded content, feature films, and series. Bibby will oversee production, develop Panoptica’s roster of directors, seek out new creative talent, quarterback sales, and cultivate client relationships, working closely with founder/director Hughes William Thompson. Hailing from … Continue reading “Roan Bibby joins Panoptica as Executive Producer”
As part of its agency-wide expansion, 22Squared, an independent creative & media company that counts national brands like Baskin-Robbins, NAACP Atlanta Chapter, the Ad Council, Advent Health and Publix Super Markets as clients, welcomes production powerhouse Zamile Vilakazi as its head of production. The company has also promoted Janis Middleton to SVP, executive director of Multicultural & Inclusion … Continue reading “22Squared hires EP Zamile Vilakazi, promotes others”
The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across … Continue reading “Toyota’s “Sienna Life” celebrates spontaneity”
