GEICO has just launched its latest creative campaigns, continuing the lighthearted and familiar narrative with everyone’s favorite lizard, the Gecko, and the iconic Caveman.
These two characters are making their grand return across a variety of platforms, including TV commercials, OLV, streaming services, and social media. The campaigns are set to expand further, with new spots airing during the first NFL Thursday Night Football game on Amazon Prime, and a unique placement on ESPN.
Two Iconic Campaigns: GEICO Training Camp & Inescapable Caveman
In the first campaign, GEICO Training Camp, we get an inside look at how the Gecko stays at the top of his game. Following up on the Legend of the Lizard, this spot highlights the rigorous training the Gecko undergoes to ensure GEICO delivers its well-known fast, friendly, and award-winning service 24/7.
The commercial underscores the insurance giant’s commitment to customer satisfaction with a 97% rating, emphasizing the easy-to-use, award-winning in-app experience along with the company’s famous savings. Watch below:
The second campaign, Inescapable Caveman, shifts focus to the Caveman, who rose to fame in the early 2000s GEICO commercials. After a long hiatus from the spotlight, the Caveman made a brief return during this year’s Super Bowl.
Now, the campaign delves into his struggles with being constantly associated with GEICO, despite his efforts to step out of the Gecko’s shadow. People love reminding him about GEICO’s exceptional customer service, but the Caveman is growing increasingly frustrated with being tied to the brand, even though he can’t seem to escape its orbit. Watch below:
Pushing the Value Proposition
These campaigns, created in partnership with GEICO’s longtime creative agency, The Martin Agency, reinforce the brand’s promise to deliver more than just great savings. With a 97% customer satisfaction rating and 24/7 friendly service, GEICO aims to show why its value proposition goes beyond basic insurance features.
Rather than hard-selling specific policies, the campaigns focus on the experience — fast, intuitive service through a user-friendly app and a customer-first approach that keeps people coming back.
Both showcase the humor GEICO is famous for, giving audiences a peek behind the curtain at the Gecko’s behind-the-scenes training and the Caveman’s relatable frustrations. Through these lighthearted characters, GEICO continues to prove that insurance can be both engaging and entertaining while emphasizing the value it brings to its customers.
Credits
BRAND: Geico
- Chief Executive Officer: Todd Combs
- Chief Marketing Officer: Damon Burrell
- Head of Brand: Michelle Moscone
- Content Director: Gary Aurand
- Marketing Director: Tom Perlozzo
- Marketing Director: Sialoren Spaulding
- Marketing Manager: Diane Sulima
- Marketing Manager: Sarah Schneebaum
- Marketing Manager: Suki Eleuterio
- Project Manager: Keya Gaglani
AGENCY: The Martin Agency
- Chief Creative Officer: Jerry Hoak
- Executive Creative Director: Ashley Marshall
- Group Creative Director: Neel Williams
- Creative Director: Justin Harris
- Associate Creative Director: Ken Marcus
- Associate Creative Director: Julie Koong
- Head of Production: Brett Alexander
- Executive Producer: Heather Collier
- Producer: Liza Miller
- Producer: Elise Canup
- Group Account Director: Jon Glomb
- Account Supervisor: Yoon Ko
- Account Executive: Alejandra Moran
- Associate Creative Director: Suzanne Wieringo
- Brand Manager: Lauren Garrett
- Project Manager: Heather Hartman
- Project Manager: Nestor Ends
- Communications Director: Taylor McKee
- Strategy Director: Kirk Luo
PRODUCTION COMPANY: O Positive
- Director: Brian Billow
- Executive Producer: Ralph Laucella
- Executive Producer: Marc Grill
- Executive Producer: Ken Licata
- Head of Production: Devon Clark
- Production Manager: Grayson Bithell
POST/VFX: Framestore – LA
- Producer: PJ Stegall
- VFX Producer: Madison Bullock
- 3D Lead: Will Frazier
POST/VFX: Company 3 LA
- Colorist: Kath Raisch
EDIT: The Den Editorial
- Editor: Katie Cali
- Editor: Pieter Viljoen
- Producer: Kortney Rubottom
- Edit Assistant: Ramon se Souza
- Edit Assistant: Jesse Richard
Music / Sound
- Music / Sound Company: Overcoast
- Music / Sound Company: SuperJoy
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