The NBA is gearing up to tip off its 2023-24 season with a fresh campaign that encapsulates its global cultural impact and unrelenting popularity.
The campaign, titled “Everyone’s Game,” features Denver Nuggets star Jamal Murray and 76ers’ Joel Embiid, setting the stage for another thrilling year of basketball.
In the spot, Murray is seen energetically running up the cement steps of a stadium, closely followed by countless fans, symbolizing the universal appeal of the NBA. Embiid, on the other hand, is portrayed working out intensely on a lonely court, pounding an old tire with determination.
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The campaign’s pulse-pounding precision is directed by Leigh Powis, accompanied by the infectious groove of “How You Like Me Now.” Although the campaign primarily consists of quick-cut clips and game action, it effectively captures the essence of the NBA’s thrilling and stylish appeal.
The campaign features appearances by several NBA stars, including Zach LaVine, Jayson Tatum, De’Aaron Fox, Bradley Beal, and Kentavious Caldwell-Pope. WNBA legend Sue Bird and USWNT player Alex Morgan also make cameo appearances. Watch below:
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Tammy Henault, NBA CMO, explains, “We wanted the campaign to reflect the moment the league is in right now as we tip off the 2023-24 season with a wide-open field and competition at an all-time high. The creative captures the passion and hard work that NBA players put in day-in and day-out, eliciting emotion and anticipation for an exciting and unpredictable season. ‘Everyone’s Game’ also has a dual meaning—it speaks to our values of inclusion and symbolizes the power of basketball to bring people together.”
With the NBA’s new campaign, the league is all set to captivate fans worldwide and showcase the unmatched excitement and energy of the sport.
Let’s… Go… Sixers… Bulls… Clippers!
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