If soda really grew on trees, wouldn’t you want a taste? That’s the idea behind Culture Pop Soda’s new 2025 brand campaign, “If Soda Grew on Trees.” Known for its bold flavors and real ingredients, the brand is doubling down on its commitment to better soda—by giving away $1 million worth of Culture Pop over the next year.
Soda, the Way It Should Be
Most sodas are packed with artificial sweeteners, refined sugars, or mystery ingredients. Not Culture Pop. Made with organic fruit juice, organic herbs and spices, and a live probiotic, it’s soda the way it should be—crafted, real, and full of flavor.
“We want people to actually read our ingredient statement, because we’re proud of the way we make Culture Pop,” says Tom First, Founder and CEO. “No stevia, no aspartame—just the real stuff. If soda really did grow on trees, this is what it would taste like.” Watch below:
$1 Million in Free Soda—Yes, Really
To bring the campaign to life, Culture Pop is making sure more people get to try it—for free. Over the next year, the brand will be giving away $1 million worth of soda through:
- Pop-up events
- Community sampling
- Social media giveaways
- Surprise drops across the country
“We’re not just talking about real ingredients—we’re letting people experience them,” adds First. “If soda grew on trees, everyone would have some. So we’re making sure they do.”
Where to Spot the Campaign
The “If Soda Grew on Trees” campaign kicks off this week across TV, streaming, digital, and out-of-home placements in major markets like Boston, New York City, San Francisco, Chicago, and Seattle. Expect to see it on:
- Streaming Platforms – Hulu, Peacock, Prime Video, Disney+, ESPN
- Digital Video – YouTube, Vimeo
- Billboards & Transit Ads – NYC subway system, Barclays Center, Fenway Park
With 150 million+ estimated impressions, Culture Pop’s campaign is hard to miss.
Partners in Pop
Culture Pop teamed up with Boston-based creative agency Fair Folk for the campaign’s playful and eye-catching visuals, while media agency GYK Antler is leading media buying and out-of-home execution.
CREDITS:
BRAND: Culture Pop Soda
AGENCY: Fair Folk
MEDIA AGENCY: GYK Antler
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