“I’m genuinely excited to join 72andSunny and help the rest of the team here…” – Micah Walker Great news for Australia. Micah Walker will return to Australia to join 72andSunny Sydney as Executive Creative Director. He will partner with the current leadership team consisting of Mollie Hill, Director of Strategy; Ngaio McCreadie, Director of Operations … Continue reading “Micah Walker joins 72andSunny Sydney as ECD”
Everyone makes mistakes. God knows I do – especially when it comes to shopping. I, like so many others, automatically head to Amazon Prime to get our latest items, including groceries (man, I’m lazy). But before there was Amazon, there was eBay, which seems kind of forgotten these days. Hence, 72andSunny Sydney has teamed up … Continue reading “72andSunny and Shane Warne remind us to use eBay”
Diablo IV, the next installment of the gothic video game series by Blizzard Entertainment, is building momentum and awareness for the game’s global launch on June 6, with this film from 72andSunny. Helmed by Oscar winner Chloé Zhao (Marvel’s Eternals, Nomadland) and co-director Kiku Ohe via production house Superprime, the film centers on in-game, non-playing … Continue reading “Chloé Zhao, Kiku Ohe unleash demons in Diablo IV trailer”
Independent creative company Mother announced today that Jed Cohen has been elevated to Co-ECD of the Los Angeles office, alongside creative partner and Co-ECD Simon Bruyn, who was promoted to the role in 2021. Reporting to Joe Staples, CCO of Mother in the USA, Cohen and Bruyn will provide elevated creative leadership across the agency’s roster of … Continue reading “Mother LA promotes Jed Cohen to Co-ECD”
Further expanding its directorial roster, creative studio and production company SixTwentySix is pleased to announce it has signed multi-disciplinary commercial, music video, and film director Najeeb Tarazi for US commercial and music video representation. A first-generation Lebanese-American talent, Tarazi’s experience spans various realms with work for agencies, record labels, brands, and artists ranging from retro … Continue reading “Director Najeeb Tarazi joins SixTwentySix”
Creative content and production company SuperBloom House has appointed two executives to its leadership team – Carsten Pruijs as Head of Content Management and Elizabeth Lefler as Head of Operations – on the heels of new offerings, key hires, and growth across its New York and Los Angeles offices. In their new roles, Pruijs and … Continue reading “SuperBloom House’s leadership team blossoms”
The One Club for Creativity today announced May 15-19 as the dates for the in-person Creative Week 2023 in New York. The initial schedule of events is below, additional programming and details will be available shortly. Monday, May 15 Tuesday, May 16 Wednesday, May 17 Thursday, May 18 Friday, May 19 REELated: Each day of Creative Week at … Continue reading “One Club announces Creative Week 2023”
Fifty-one spots aired during the Super Bowl. Some were amazing. Others, meh. And then there were a few that we didn’t get to show special love to, even though we mentioned them in our Top five Super Bowl spots. This NFL spot, starring Diana Flores, from 72andSunny was one of them and why it’s our … Continue reading “Diana Flores runs into Reel Ad of the Week”
It’s over. Sigh. My Philadephia Eagles put up a valiant effort but they couldn’t do it for four quarters Sometimes you lead by 10 points at halftime and lose by 3 when it’s all said and done. That’s why it’s called “The Big Game.” It applies to other aspects of life as well. Someone has … Continue reading “Our Top 5 Big Game ads and 3 not so great”
The Association of Music Producers has issued the Call for Entries for the 2023 AMP Awards for Music & Sound, marking the 10th Anniversary of the only non-profit juried competition for music and sound for brands. The deadline for submitting entries is March 5, 2023. The AMP Awards are open to music and sound design created … Continue reading “10th annual AMP Awards issues call for entries”
The Global Best of the Best Effies were unveiled alongside the 2022 Global Multi-Region Effies at the Global Effie Celebration, which was held virtually on December 6. Crayola, dentsuMB, and Golin PR’s “Color Yourself into the World” won the Iridium Effie and was named the most effective campaign in the world at the second annual … Continue reading “Crayola wins top honors at Global Best of Effies”
John Pina and Stephen Roesler, partners in the bi-coastal production company Miniac Films, have launched Miniac, a new hybrid creative and production agency that specializes in working with brand-side in-house departments, can be found online at www.miniac.com. As in-housing grows in the advertising world and big marketers are taking on the tasks their roster of ad … Continue reading “Miniac launches hybrid creative/production agency”
BetMGM premiered its new commercial campaign on a variety of social media platforms. “IT’S ON” features a star-studded cast of actors and athletes, all BetMGM ambassadors, within an episodic series. “Entertainment is at the core of BetMGM and we want this campaign to keep viewers on the edge of their seats in a way that’s … Continue reading “It’s On for star-studded cast in BetMGM campaign”
We’re not only at the precipice of another NFL season, but Flag Football and Youth Tackle season has also started. Peyton and Eli Manning – acclaimed former NFL football quarterbacks, brothers and members of the Manning football dynasty – star in a new “Play Football” campaign, a fun and humorous initiative to promote the League’s … Continue reading “Manning bros star in NFL Youth campaign”
Directing duo Aircastle captures aliens making things disappear in near-future humorous ads out of Carl’s Jr. and Hardees. Represented in the US by Rattling Stick, Aircastle scoffs at aliens and AI in favor of the crunchy chicken treats, even as disaster looms for each hungry customer. Watch, the new work created by 72andSunny, below: REELated: … Continue reading “Carl’s Jr., Hardees chicken out in scary situations”
Cross Step Content has announced the upcoming premiere of its first film, Gender Outlaw, a bodysurfing story. Directed by Cross Step Content founder Peter Williams, the documentary tells the story of transgender athlete Tyler Wilde. International music studio Squeak E. Clean Studios crafted all original music, sound design, and final mix to accompany the gripping account of … Continue reading “Squeak E. Clean provides score for transgender film Gender Outlaw”
Winners for the 2022 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at AICP Week’s Base Camp venue at the Angelika Theatre. The top prizes in each competition – the AICP Show’s Advertising Excellence and Advertising Excellence/Campaign winners, the Next … Continue reading “Droga5, BBDO, Burnett, Mill among AICP winners”
Commercial production company Girl Culture Films today announced that Tori Palmatier has joined the leadership team as Managing Director. As the first person to fill this role, Palmatier will be responsible for guiding Girl Culture Films’ evolution and driving new creative and business opportunities as the company continues to grow. Girl Culture Films was founded in 2019 … Continue reading “Girl Culture welcomes Tori Palmatier as Managing Director”
Harbor has tapped senior colorist, Emiliano Serantoni to complement its growing global talent roster, announced Harbor CEO, Zak Tucker, today. Hailing from Paris, France, Serantoni’s portfolio boasts extensive international campaigns for global brands including Apple, Nike, HP, Dior, Hermes, Orange, YSL, Jacquemus, Cartier and Burberry. His artistic sensibilities have earned him long-standing relationships with top … Continue reading “Senior Colorist Emiliano Serantoni joins Harbor”
The AICP Awards today released the Shortlists for the 2022 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. The Shortlists are the results of a bifurcated judging system that began earlier this year with a series of panels with … Continue reading “Droga5, BBDO, Chiat, SMUGGLER lead AICP Shortlists”
