72andSunny drops “It’s Happening” campaign for eBay

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You’ve heard of the twelve days of Christmas and the eight nights of Hanukkah. Now San Jose, CA-based eBay wants to give holiday shoppers the “Eleven days of holiday deals.”

Having ran from November 1 through November 11, Singles Day, the online shopping giant offered daily “First Minute” deals on the hottest gifts across tech, gaming, home goods and fashion.

Working in tandem with AOR, 72andSunny the campaign played on digital channels and TV. The new ads reflect the vibrant personality of eBay’s marketplace, as well as eBay’s unmatched ability to offer shoppers everything that’s red-hot, timeless, retro and relevant this holiday season.

From the major trends of the season to the most-coveted toys to one-of-a-kind gifts you can’t find anywhere else, the creative showcases how “If it’s happening this season, it’s happening on eBay.” Let’s take a look at the spot below:

“eBay’s new holiday creative highlights the unique spirit and dynamic nature of the brand – from amazing deals on the hottest items to the super-special and nostalgic to one-of-a-kind gifts that give back,” said Suzy Deering, Chief Marketing Officer. “Our brand reflects what’s happening in the world and is a barometer for what’s trending right now. Whether it’s fashion, entertainment, tech or toys, inspiration is everywhere, and only eBay makes it instantly shoppable throughout the entire season.”

Additionally, eBay has promised no blackout dates on deals – even during the holidays – to guarantee the best gift prices all season long through eBay’s Best Price Guarantee program. Even on Black Friday and Cyber Monday! eBay’s Best Price Guarantee offers 110% of the price difference of eligible competitors’ prices2 on 150,000 deals across the marketplace.

eBay’s First Minute deals are just an early taste of what eBay has in store for the holidays. From Black Friday through Cyber Monday through Green Monday — and ‘Last Minute’ deals with guaranteed delivery by Christmas – the deals will be happening on eBay all season long.

There is even a Spider-man: Into the Spider Verse oriented spot.

What’s interesting about eBay’s message is that they are clearly going after the Sears Wishlist audience, especially with the demise of the legendary department store on the horizon. Hello? Wishlist? Amazon has even gone as far as to print a “Wishlist” for children to shop for toys. It’s a smart move on both companies’ parts.

Client – eBay

Agency: 72andsunny

Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.