The prestigious Gerety Awards, known for recognizing advertising campaigns that deeply resonate with a female audience, have unveiled their 2023 winners.
This year’s panel of judges awarded a total of 4 Grand Prix, 27 Gold, 69 Silver, and 65 Bronze awards, leaving 159 entries on the shortlist.
The campaigns that clinched the Grand Prix accolades showcase outstanding creativity addressing critical global issues such as climate change, refugees, immigration, diversity, as well as humor—an element cherished and somewhat rare in today’s advertising landscape.
The Grand Prix recipients include “See My Skin,” a campaign for Vaseline Healing Jelly by Edelman, and “Apologize the Rainbow” for Skittles by DDB Chicago. These campaigns won the highest honors at the Gerety Awards. Take a look at both below:
The list of US winners is extensive, with accolades going to Commonwealth McCann, MRM New York, VMLY&R, Upwork, Tool of NA, BBDO New York, 72andSunny, McCann New York, Dentsu Creative, Energy BBDO, Observatory, Yessian Music, Final Cut, Wieden+Kennedy, and Ogilvy Health NA.
Here are the Grand Prix Awards in various categories:
- Alternative Media in the Innovation Cut: “The First Digital Nation” for The Government of Tuvalu, created by The Monkeys, part of Accenture Interactive.
- Integrated Campaign in the Experience Cut: “See My Skin,” Vaseline Healing Jelly for Unilever by Edelman.
- Strategy in the Work For Good Cut: “Where To Settle” for Mastercard by McCann Warsaw.
- Integrated Campaign in the Humor Cut: “Apologize the Rainbow” for Skittles by DDB Chicago.
Globally, the most awarded piece of work is “The Glitch” for Alzheimer Forschung Initiative by BBDO Germany, which secured 3 Gold, 3 Silver, and a Bronze.
The second most awarded work is “Apologize the Rainbow” for Skittles by DDB Chicago, earning 1 Grand Prix, 2 Gold, and a Silver. “Shout” for Movistar by VMLY&R Mexico ranks third with 1 Gold, 4 Silvers, and a Bronze.
McDonald’s emerged as the most awarded brand at the 2023 Gerety Awards. Joan Colletta, Senior Director of Global Brand Marketing at McDonald’s, expressed pride in receiving this recognition. “Being recognized by the Gerety awards in this way is especially meaningful given McDonald’s relentless focus on building more relevant connections with our diverse fan base around the world. Congratulations to all the brands recognized this year and we’re proud to be in your company.”
The Gerety Awards winners represent 34 different countries, with the USA, France, Germany, Spain, the UK, and Canada receiving the most awards. The Gerety Awards differentiate themselves by focusing on campaigns that resonate with a female audience, and they bring together creative leaders from around the world to evaluate work from a unique perspective.
For a complete list of the 2023 Gerety Awards winners, visit www.geretyawards.com.
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