BetMGM has joined forces once again with multi-talented actress and singer Vanessa Hudgens (High School Musical, Spring Breakers, Tick, Tick… Boom!)for its latest online casino campaign, aptly named “Library of Games.”
Premiering last Monday, Nov. 20, the 30-second spot unfolds as a captivating visual tour led by Hudgens, traversing various BetMGM Casino game-inspired rooms in a virtual library, all brought to life through the BetMGM app on her phone.
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The campaign, conceived by creative agency 72andSunny, positions BetMGM as “The King of Casino” and underscores the brand’s standing as a leader in the iGaming industry. The library, acting as a portal, transports Hudgens and the audience from one vibrant BetMGM Casino game setting to another, each one more eclectic than the last.
The visually striking campaign aims to emphasize the impressive variety of games available on the BetMGM platform, reinforcing the brand’s commitment to providing a diverse and entertaining gaming experience. Watch below:
REELated:
“Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company but as an entertainment experience,” said Matt Prevost, BetMGM’s Chief Revenue Officer. “This is an incredible collaboration that will keep audiences old and new engaged.”
Behind the Scenes: Calmatic’s Directorial Brilliance
Directed by GRAMMY Award-winner Calmatic, renowned for his work on the record-breaking Old Town Road by Lil Nas X and Billy Ray Cyrus, the campaign showcases his distinctive creative touch. The Prettybird director’s ability to infuse freshness and energy into every scene elevates the library of games to a larger-than-life world that beckons viewers to immerse themselves in the BetMGM experience.
Geno Burmester, Creative Director at 72andSunny, shared insights into the campaign’s genesis, stating, “The iGaming space is more crowded than ever. None of the competitors have the impressive library of games that BetMGM Casino offers. We wanted to bring that product truth to life in a spectacular way only this brand could.”
Continuing the Legacy: BetMGM’s Recent Success with Jamie Foxx
“Library of Games” follows BetMGM’s successful series featuring Jamie Foxx, which debuted in September. The collaborations with high-profile celebrities like Foxx and Hudgens underscore BetMGM’s commitment to making a mark in the iGaming industry, offering a blend of entertainment and cutting-edge gaming experiences.
CREDITS:
BRAND: MGM
AGENCY: 72andSunny
PRODUCTION COMPANY: Prettybird
STILLS PRODUCTION: Ether Artists
EDIT: Final Cut
VFX/COLOR/FINISH: ArtJail
MUSIC: Walker
SOUND DESIGN/MIX: Sonic Union
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