72andSunny and eBay get real with paid shopping memberships


One of eBay’s new :15 spots

Monday, eBay unveiled its big summer discounts on thousands of new items – with no membership required. Consumers looking for great deals can shop the things they love at amazing prices on eBay.com/deals.

The deals will be refreshed throughout the day, and include top brands like Apple, Samsung, adidas, Dyson, KitchenAid, and hundreds more with free shipping.

“Over the next two-days, eBay is offering shoppers extraordinary value on the things they love,” said Scott Cutler, eBay’s Senior Vice President, Americas. “People everywhere can enjoy incredible deals during this hot summer savings season, and there’s no reason to pay membership fees.”

eBay’s latest deals offer something for everyone at massive discounts – with savings up to 80% off regular retail prices across tech, home, fashion, outdoor gear and more. No matter what passion you choose to follow – from kitchen connoisseur to urban explorer – there’s an item that’s sure to enhance or inspire your next adventure.

So one might ask, why pay $119 for a membership when you can spend that on the items you love?

The latest campaign from eBay, in partnership with 72andSunny Los Angeles, feature real people (seriously real, not actors) showcasing their passions and how eBay can help fuel those pursuits with a range of products at top prices.

eBay revealed more than a hundred deals for $119 (a subtle jab at Amazon and even Costco) across categories like electronics, home, fashion and sporting goods – all with free shipping and no membership required – making it easier than ever to unleash a new passion.

Shoppers can expect more massive discounts over the next two weeks, and with no summer blackouts, eBay’s recently launched Best Price Guarantee program also offers 110% of the price difference for eligible competitors on more than 100,000 items.

Directed by Academy Award nominee, Zachary Heinzerling, the :15 second spots are currently nationally on broadcast, social and digital, beginning today.

ALSO READ: 72andSunny and Shane Warne remind us to use eBay

Suzy Deering, Chief Marketing Officer for eBay Americas noted, “Shoppers are smart and they want to make the most of their $119, so eBay is offering hundreds of deals with free shipping and no membership required. We are giving our customers deals that match their interests, and will be bringing them to life through a series of new creative spots that capture the passions of our shoppers.”

According to Forbes, although eBay has experienced revenue growth in recent quarters, it has also reported a fall in operating margins, mainly due to an increase in marketing and product development expenses. eBay’s operating profit margin compressed by almost 250 basis points to just under 36% in 2017. However, the rate of margin falls has slowed down in recent quarters. Forbes expects ebay’s Q2 adjusted operating profit margin to be roughly flat over prior year levels at around 28%.

Source: 72andSunny, Los Angeles

Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.