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Reese’s Puffs gives “Eat ’Em Up” a GloRilla remix
  • Reel Ad of the Week

Reese’s Puffs gives “Eat ’Em Up” a GloRilla remix

By Colin Costello Jun 29, 2026
Reese’s Puffs is bringing back one of its most beloved cereal anthems with some serious after-hours energy. Launched June 25, the brand’s new campaign from The Martin Agenc...
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RITZ returns to Big Game with Jon Hamm, Bowen Yang x Scar Jo
  • Super Bowl

RITZ returns to Big Game with Jon Hamm, Bowen Yang x Scar Jo

By Reel 360 Feb 3, 2026
RITZ Crackers is heading back to the Big Game with a playful new spot that leans all the way into the brand’s salty swagger. Airing during the third quarter, the 30-second co...
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Martin comes up with killer idea for Cinnamon Toast Crunch
  • Reel Ad of the Week

Martin comes up with killer idea for Cinnamon Toast Crunch

By Colin Costello Jun 17, 2025
Move over, Making a Murderer. Step aside, Serial. There’s a new true crime obsession—and it’s crunchy, swirly, and sprinkled with Cinnadust. In what might be the most glo...
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No trick – GEICO re-releases Halloween spot for treat
  • Spooktober

No trick – GEICO re-releases Halloween spot for treat

By Reel 360 Oct 18, 2024
In a rare move, GEICO is bringing back its beloved Horror Movie commercial to mark the ad’s 10th anniversary and celebrate Halloween. Originally part of the insurer's 2014 It...
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Solo Stove teams with Snoop Dogg for blunt marketing
  • REEL DALLAS

Solo Stove teams with Snoop Dogg for blunt marketing

By Reel 360 Aug 21, 2024
Solo Stove has once again partnered with Snoop Dogg for its most ambitious campaign yet, titled "Blunt Marketing." Known for creating the world’s best-selling smokeless fire ...
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Danny Robinson is first Black CEO of The Martin Agency
  • REEL MOVES/RICHMOND

Danny Robinson is first Black CEO of The Martin Agency

By Reel 360 Feb 2, 2024
In a notable development for The Martin Agency, Danny Robinson has been appointed as the new CEO. Robinson, who has been an integral part of Martin for nearly two decades and c...
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Kris Jenner makes Big Game debut in Oreo’s Super Bowl spot
  • Super Bowl

Kris Jenner makes Big Game debut in Oreo’s Super Bowl spot

By Reel 360 Jan 24, 2024
Forget Taylor Swift. Super Bowl LVIII is going to the Kardashians. Well, a Jenner actually. Kris Jenner is set to make waves during the Big Game with a star-studded Oreo's ad. ...
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Geico resurrects iconic Caveman in dramatic 2-minute spot
  • Reel Ad of the Week

Geico resurrects iconic Caveman in dramatic 2-minute spot

By Reel 360 Jan 18, 2024
Insurance giant Geico known for its memorable advertising campaigns, has thawed out one of its iconic characters — the Caveman. The character gained fame in 2004 with the...
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Geico’s Gecko takes on role of Ease Specialist
  • REEL RICHMOND

Geico’s Gecko takes on role of Ease Specialist

By Reel 360 Nov 15, 2023
Today, GEICO is set to launch a new campaign, unveiling an additional role for the iconic Gecko as the "Ease Specialist." In collaboration with long-time Creative AOR ...
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Martin Agency makes leadership changes
  • REEL MOVES/RICHMOND

Martin Agency makes leadership changes

By Reel 360 Jan 27, 2023
The Martin Agency announced today the expansion of their executive leadership committee with the promotions of: Britta Dougherty, EVP, executive partner, global Jordan Muse, EV...
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Kristen Cavallo rises to Global CEO, MullenLowe
  • REEL MOVES/NEW YORK

Kristen Cavallo rises to Global CEO, MullenLowe

By Reel 360 Nov 17, 2022
Interpublic Group has announced that Kristen Cavallo, CEO of The Martin Agency, has been promoted to global CEO of MullenLowe Group. She will also continue in her role as CEO ...
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Rafa Nadal stars in Santander’s new campaign
  • REEL NEW YORK

Rafa Nadal stars in Santander’s new campaign

By Reel 360 Aug 22, 2022
With the US Open set to begin on August 29 in Flushing Queens, Santander Bank is serving up a tennis-inspired campaign including a new 60-second spot, “What Would Rafa Do?”...
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INTERVIEW: Martin Agency team dissects The GEICO Gecko
  • INTERVIEW

INTERVIEW: Martin Agency team dissects The GEICO Gecko

By Colin Costello May 17, 2022
When I was first drawn to advertising part of the lure was the idea of creating an iconic spokesperson for a brand. I had always admired Tony the Tiger, Mr. Whipple, Clara "Wh...
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Basketball stars, CarMax sales associate showcase fast offers
  • REEL RICHMOND

Basketball stars, CarMax sales associate showcase fast offers

By Reel 360 Apr 28, 2022
Professional basketball players--and one confident CarMax sales associate--showcase faster offers in the latest satirical spot from our friends at The Martin Agency, produced b...
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TIAA, WNBA & NCAA Elite join forces for equality
  • REEL RICHMOND

TIAA, WNBA & NCAA Elite join forces for equality

Mar 1, 2022
On average, women earn $0.82 on the dollar compared to men and are more likely to have life events that create gaps in income. On top of this, women retire on average two years...
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2021 in Review: The best ad campaigns
  • Year in Review

2021 in Review: The best ad campaigns

By Colin Costello Dec 30, 2021
So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kin...
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2021 in Review: The biggest stories of Reel 360
  • Year in Review

2021 in Review: The biggest stories of Reel 360

By Colin Costello Dec 30, 2021
Some of the words which come to mind when describing 2021 include frustrating, maddening, wow (in a bad sense), terrifying, astounding, and wow again in a very good sense. When...
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GEICO goes head-to-head with Angry Birds
  • REEL RICHMOND

GEICO goes head-to-head with Angry Birds

By Reel 360 Nov 30, 2021
The latest spot by GEICO, from The Martin Agency, will have you thinking of safeguarding your windows. Your planters on the patio. And anything else that might not be bolted do...
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RITZ celebrates foster moms in Mother’s Day creative
  • REEL RICHMOND

RITZ celebrates foster moms in Mother’s Day creative

By Reel 360 May 9, 2021
RITZ, one of America's favorite crackers, has launched a campaign titled "Foster Welcome" to celebrate foster parents this Mother's Day and Father's Day. In collaboration ...
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AXE refreshes dating game with creative from Martin
  • REEL RICHMOND

AXE refreshes dating game with creative from Martin

By Reel 360 May 5, 2021
Heard of The New AXE Effect? How could you if it's just getting introduced? The #1 men's fragrance brand in the world, is refreshing the dating game with a new :60 global ad s...
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