Today, GEICO is set to launch a new campaign, unveiling an additional role for the iconic Gecko as the “Ease Specialist.”
In collaboration with long-time Creative AOR The Martin Agency, the campaign showcases the Gecko navigating various challenging situations across cinematic genres, drawing on his decades of ease expertise.
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The campaign, spanning Linear, Digital, and Social platforms, kicks off with two commercials. “Down and Easy” features the Gecko delivering a halftime speech in a football locker room, emphasizing how GEICO simplifies car insurance. Watch below:
In “Wormhole,” the Gecko addresses an intergalactic council, highlighting GEICO’s ease in insuring everything from cars to jewelry.
REELated:
Additional content titled “Drewdunnit” and “The Neo Western” is slated for release later this month. The campaign is scheduled to run throughout the holiday season and into the new year.
This fresh take on GEICO’s advertising continues its tradition of combining humor and relatable situations to communicate the ease of their insurance offerings. The launch is set for today, 11/15, spanning TVC, Digital, and GEICO’s social media channels.
CREDITS:
BRAND: GEICO
- Chief Marketing Officer: Damon Burrell
- VP, Creative & Content: Michelle Moscone
- Senior Director, Creative & Content: Gary Aurand
- Director, Marketing: Tom Perlozzo
- Supervisor II, Marketing: Allison Eckert
- Brand Marketing Program Lead: Anna Readen
- Senior Marketing Project Manager II: Keya Gaglani
- Vice President of Communications: Frank Benenati
- Head of Communication Strategy & Planning: Rachael L. Rivas
AGENCY: The Martin Agency
- Chief Creative Officer: Danny Robinson
- Executive Creative Director: Ashley Marshall
- Group Creative Director: Neel Williams
- Associate Creative Director, Copy: Dave Ashton
- Senior Copywriter: Roger Hailes
- Senior Art Director: Riley Shine
- SVP, Head of Production: Brett Alexander
- VP, Executive Producer: Heather Collier
- Producer: Sana Sourivongs
- Associate Director, Business Affairs: Suzanne Wieringo
- Senior Business Affairs Manager: Lauren Garrett
- Senior Financial Affairs Manager: Amy Trenz
- VP, Account Director: Jon Glomb
- Account Director: Allie Waller
- Account Coordinator: Kenedi Robinson
- Communications Planning Director: Taylor McKee
- Group Planning Director: Kirk Luo
- Project Manager: Nestor Ends
- VP, Head of PR: Lauren Brennan
- Senior Communications Specialist: Kenia Najera
- Associate Director, Brand Communications: Holly Hansen
- Brand Communications Manager: Sofie Diskin
PRODUCTION COMPANY: Hungry Man
- Director: Dan Opsal
- Executive Producer: Kim Dellara
- Producer: Buzzy Cancilla
EDIT: The Den
- Editor: Katie Cali
- Senior Producer: Jessica Davis
- Assistant Editor: Kayla Hashimoto
POST PRODUCTION/VFX: Framestore
- Senior Producer: PJ Stegall
- Production Coordinator: Madison Bullock
- VFX Supervisor/Creative Director: Will Frazier
COLOR: Company3
- Colorist: Bryan Smaller
- Producer: Mario Castro
AUDIO: Lime Studios
- Engineer/Mixer: Loren Silber
- Executive Producer: Susie Boyajan
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