Forget Taylor Swift. Super Bowl LVIII is going to the Kardashians. Well, a Jenner actually. Kris Jenner is set to make waves during the Big Game with a star-studded Oreo’s ad. This marks Jenner’s inaugural appearance in a Super Bowl spot, promising an entertaining and memorable moment for viewers.
In a recently released teaser from The Martin Agency, Jenner is seen expertly stacking Oreos in a glass jar in the kitchen. The teaser kicks off with Jenner posing a question, “How’d we get here?” She intriguingly hints at going back to the beginning, a nod to the year 2007. During this period, Jenner is seen sporting her iconic former haircut, symbolizing the inception of Keeping Up with the Kardashians, the reality show that catapulted the Kardashian-Jenner clan to mega-celebrity status.
The teaser continues with the text, “It all starts with a twist,” as Jenner twists apart an Oreo and humorously remarks, “I’d better go warn the kids.” This light-hearted and engaging snippet sets the stage for what promises to be a standout Super Bowl ad. Watch below:
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While Jenner makes her Super Bowl debut, it’s worth noting that her daughter Kim has previously appeared in Super Bowl spots, contributing to the family’s footprint in Big Game advertising. The teaser’s reference to neatly stacked Oreos in a jar also harkens back to Khloé Kardashian’s viral pantry organization in 2022, showcasing the family’s influence and attention to detail.
The 30-second Super Bowl spot is scheduled to air during the second quarter of the Feb. 11 game on CBS. Directed by Emmy award-winning director Dave Laden and produced by Hungry Man Inc. and PXP, the ad is expected to captivate audiences and leave a lasting impression.
This Oreo Super Bowl ad marks a significant moment for the brand, following the iconic “Dunk in the Dark” tweet during Super Bowl XLVII in 2013. Known for their creative and timely marketing efforts, Oreo continues to leverage the Super Bowl stage to connect with audiences in innovative ways.
The anticipation for Jenner’s debut adds an extra layer of excitement as fans eagerly await what promises to be a standout moment during the game.
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