The Martin Agency announced today the expansion of their executive leadership committee with the promotions of: Britta Dougherty, EVP, executive partner, global Jordan Muse, EVP, executive partner, account leadership, Walker Teele, EVP, executive partner, open architecture, Ashley Marshall, EVP, executive creative director, Jordi Martinez, EVP, executive creative director.
Britta will support and build Martin’s roster of global clients — an area that accounts for a third of the agency’s revenue and continues to increase. Jordan will support U.S. account leadership and oversee the agency’s hubs in New York and Los Angeles. Walker will spearhead open architecture operations, working closely with IPG to ensure clients have access to all the capabilities across the network.
Executive creative directors Ashley and Jordi will continue to work with EVP, executive creative director Jerry Hoak to manage the agency’s creative department. They report to CCO Danny Robinson and lead U.S. and global accounts for clients including UPS, GEICO, AXE, OREO, TIAA, CarMax, Hanes and Hasbro.
REELated:
While other agencies have dropped their DEI pledges, Martin’s expanded leadership team deepens their commitment, representing 54% female, 46% male and 39% BIPOC.
“I’ve heard it said you are the average of the five people you spend the most time with,” said Kristen Cavallo, CEO of Martin. “So out of a sense of ambition and desire for momentum, we chose people who overcome odds. This team paddles harder, digs deeper, demands more and gives more in a week than many do in a year.”
“Martin is a team, not a cult of personality,” added Danny Robinson. “And this team’s appetite continually exceeds whatever is asked of them.”
These appointments follow the recent promotions of Tasha Dean to chief revenue officer and Brett Alexander to managing director, head of integrated production. In 2022, Martin saw their second-best growth year in the history of the agency, adding Royal Caribbean, Bud Light Seltzer, LegalShield and Santander.
Reel 360 News wishes all five the best of luck in their new roles.
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