In a rare move, GEICO is bringing back its beloved Horror Movie commercial to mark the ad’s 10th anniversary and celebrate Halloween. Originally part of the insurer’s 2014 It’s What You Do campaign, the 30-second spot has become a Halloween staple, airing periodically every October in the run-up to the holiday.
Created by The Martin Agency, the Horror Movie commercial taps into the classic trope of characters making poor decisions in scary situations. In the ad, a group of young adults in a horror movie scenario hilariously decide to hide behind chainsaws instead of making a smarter choice—much like how choosing GEICO to save money is the obvious decision in real life.
The spot’s humor and timing quickly captured the attention of both horror enthusiasts and general audiences alike. Watch below:
“As we celebrate 10 years since Horror Movie first aired, it’s clear that the ad has resonated with fans who love both horror films and GEICO’s playful approach to advertising,” said GEICO in a statement.
The commercial’s long-lasting popularity is a testament to its clever blend of humor and classic horror film references. In fact, it has cemented its place in pop culture to the point of earning a mention in Stephen King’s novel Holly.
Throughout the entire month of October, viewers can catch the re-released Horror Movie commercial across TV and digital platforms. It’s a fun reminder that even in spooky situations, making smarter decisions—like switching to GEICO—always pays off.
CREDITS:
BRAND: GEICO
AGENCY: The Martin Agency
REELated:
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