Production company The Light and motion design studio BIEN have announced a strategic partnership rooted in shared values of inclusivity and sustainability, ensuring these principles guide every step of their creative process.
The alliance began when a mutual client introduced Becky Morrison, Founder/CEO of The Light, and Ricardo Roberts, Co-Founder of BIEN. Both leaders share a vision for transforming the industry and have built their companies on the foundations of equity, diversity, and sustainability—delivering live-action and motion design projects that inspire change.
“I’ve long admired BIEN’s thoughtful, artistic approach to animation and design, as well as their commitment to representing humanity in its full diversity,” said Morrison. “Their work behind the scenes to build an inclusive creative community is equally commendable. This partnership is a natural fit, uniting two mission-driven companies passionate about creative excellence and social progress.”
Roberts echoed the sentiment, stating, “From the moment I met Becky, I was drawn to her innovative ideas and practical strategies for meaningful industry change. She challenges norms while producing stunning, world-class content. Together, we can better serve clients and amplify our shared mission.”
The Light has been a trailblazer in production since 2014, fostering an emotionally healthy environment as the foundation for creativity and performance. The company champions equity and sustainability by centering underrepresented talent, producing work for brands and networks such as Apple, Google, Gucci, Live Nation, and Netflix. Morrison, an advocate for systemic change, draws from her extensive research into Hollywood’s history to reimagine production practices with a conscious and inclusive approach.
Together, The Light and BIEN aim to set a new standard for purpose-led production, merging their creative expertise to drive meaningful impact on and off the screen.
REELated:
2024 in Review: The year’s best ads
