M ss ng p eces has announced the addition of Blink directors Fred Rowson, Will Hooper, and the duo Big Red Button to its live-action roster for U.S. commercial representation. This partnership follows the recent collaboration between Blink and m ss ng p eces, aiming to reshape immersive storytelling and experiential work across the UK and beyond.
Fred Rowson: Narrative Innovator
Fred Rowson is celebrated for his unique perspective on storytelling, combining offbeat narratives with engaging performances. With a background in music videos for artists like Wet Leg, Little Mix, and Years & Years, Rowson has successfully transitioned to advertising, creating captivating campaigns for brands such as Yorkshire Tea, Premier League, Tesco, and Amazon.
Will Hooper: Creative Visionary
Known for his award-winning music videos and album campaigns for artists like Idles, Declan McKenna, and Dua Lipa, Will Hooper has made an impressive entry into advertising. His creative ingenuity has earned accolades for campaigns with EE, Skittles, and IKEA, establishing him as a rising star in the next generation of directors.
Big Red Button: Subversive Storytellers
Comprising Johnny Burns and Pier van Tijn, Big Red Button is a directing duo recognized for their cinematic style, detailed production design, and sharp humor. Their diverse portfolio spans commercials, short films, sketches, and long-form comedy, with major clients including HSBC, Orange Business, Virgin Media, and Snickers.
A Promising Partnership
“Johnny, Pier, Will, and Fred are incredible talents who we are so honored to introduce to the U.S. market,” said Kate Oppenheim, managing partner at m ss ng p eces. “Each of them is wholly unique, but equally hilarious, surprising, and talented. We couldn’t be more excited to have them at m ss ng p eces.”
This signing represents a significant step in the production company’s expansion, showcasing a commitment to innovative storytelling and a bold vision for commercial creativity. With these new directors on board, MP is poised to deliver a fresh wave of compelling and imaginative content to the U.S. advertising industry.
Reel 360 News wishes Johnny, Pier, Wil and Fred the best of luck.
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