It was only a matter of time before some brand that serves coffee would team up with Grammy-nominated singer, Sabrina Carpenter. Dunkin’s bold espresso is getting an extra jolt of star power, courtesy of the pop sensation.
Enter “Sabrina’s Brown Sugar Shakin’ Espresso,” a limited-time treat that combines creamy oatmilk, a dash of brown sugar sweetness, and fresh-brewed espresso, all hand-shaken for the ultimate frothy finish.
To celebrate the big launch, Dunkin’ is releasing its playful “Shake That Ess’” ad, featuring Sabrina herself bringing her signature style and cheeky humor. Created in partnership with Artists Equity, Ben Affleck’s and Matt Damon’s company, and directed by Dave Meyers, the ad unfolds at a vibrant launch party for Sabrina’s Brown Sugar Shakin’ Espresso.
Imagine a roomful of partygoers dancing, swirling, and literally “shaking” in tune to Sabrina’s smash hit Espresso, all while savoring that luscious new iced drink. It’s a spot that perfectly blends the fun vibe of Dunkin’ with Sabrina’s chart-topping energy—seriously, you’ll want to press replay the moment it ends. Watch below:
“When we first dreamed up Sabrina’s Brown Sugar Shakin’ Espresso at Dunkin’, it had to be more than another delicious drink on the menu — we wanted to bring some levity to guests’ everyday coffee order,” said Jill McVicar Nelson, Chief Marketing Officer at Dunkin’.
McVicar adds, “Working with one of America’s most beloved pop stars, Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns with Dunkin’s love of bold taste and good-natured fun. Through our new ad campaign, we’re showing guests that their new drink order can be both delicious and a wink at embracing life’s lighter side — exactly what Dunkin’ is all about.”
But the buzz doesn’t stop there. Dunkin’ is also rolling out an irresistible $5 Meal Deal, which includes two Wake-Up Wrap sandwiches and a medium coffee—hot or iced. It’s perfect for anyone looking to keep the party going (or recover from one!) without breaking the bank. Plus, a new winter menu lineup promises to soothe your sweet tooth with chocolate-packed Lava Cake Signature Lattes, decadent Chocolate Whoopie Pie Specialty Donuts, and other tempting treats.
Whether you’re cheering on 2025 with a fresh routine, stopping by for a quick pick-me-up, or want to level up your coffee game with a dash of Sabrina sparkle, Dunkin’ has your back. From that crave-worthy Shakin’ Espresso to the cozy comfort of chocolate-laced treats, there’s something to make every sip and bite feel like a small celebration.
Here’s to ringing in the new year with Dunkin’, Sabrina Carpenter, and a whole lot of sweet, caffeinated fun!
Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
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