Progressive has released two fresh spots, created by longtime agency partner Arnold, showcasing the ongoing adventures of Dr. Rick (portrayed by Bill Glass), the Parenta-Life Coach committed to helping first-time homeowners avoid “Parentamorphosis” (a fancy term for accidentally turning into your parents after buying a house).
In “Firepit” and “Neighborhood Mayor,” Dr. Rick tackles hilariously relatable scenarios:
Firepit: Because nothing says “you’re slowly becoming your parents” like hovering over someone building a fire and tossing in unsolicited advice. Watch below:
Neighborhood Mayor: Hint: if you’re obsessing over every car that dares park on your block, your transformation might already be complete. Both ads wrap up with Progressive’s signature reminder: “Progressive can’t stop you from becoming your parents, but we can save you money when you bundle home & auto.”
Sean McBride, Chief Creative Officer at Arnold, cheekily distanced himself from these storylines, explaining, “I certainly can’t relate to these Dr. Rick scenarios, especially not this latest batch. I’ve never once peered out the window to figure out who parked so close to my driveway, nor have I had family weigh in on my fire-building technique over the holidays. But hopefully, there are people out there who can see themselves in it, because I definitely don’t.”
The new commercials began airing on national television on December 30, continuing the much-loved Dr. Rick campaign, which has previously tackled everyday homeowner woes like weather prepping, hosting stress, and even hoarding.
CREDITS:
BRAND: Progressive Insurance
AGENCY: Arnold
- Chief Creative Officer: Sean McBride
- Chief Client Officer: Val Bettini
- SVP, Group Creative Directors: Gregg Nelson, Michael Sullivan
- Sr. Copywriter: Molly Burke
- Sr. Art Director: Daniel Hughes
- Broadcast Producers: Sean Vernaglia, Maria Torres
- Marketing: Andrew Arnot, Alex McSweeney, Crissy Cavallaro
- Project Manager: Samantha Trythall, Amy Cox
- Business Affairs: Lisa Belden Colucci
PRODUCTION COMPANY: Moxie Pictures
- Director: Martin Granger
- Line Producer: Heidi Soltesz, Valerie Thomas
- Director of Photography: Dion Beebe
EDIT: Cosmo Street
Editor: Aaron Langley
VFX: Zero VFX
SOUND DESIGN: Soundtrack Group
Sound Designer: Mike Secher
MUSIC: JSM Music
COLOR: The Color Refinery
Colorist: Rob Bessette
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