New York-based production company Identity is stepping boldly into its next chapter by naming Gloria Colangelo as its new Managing Partner.
With decades of production industry experience—including prominent roles at Assembly and MacGuffin Films—Colangelo brings a wealth of expertise and a fresh vision to the company, marking an exciting evolution for both herself and Identity.
Colangelo’s decision to join Identity comes as a natural progression in her storied career. Reflecting on her move, she shared, “After an incredibly fulfilling career, I reached a point where I was ready to take on a new challenge and pursue a longtime goal of becoming a partner—playing a more direct role in shaping a company’s vision, fostering talent, and driving meaningful growth.”
At Identity, Colangelo will collaborate closely with Executive Producer Molly Mitchell, a former colleague with whom she shares a strong professional rapport. Together, the duo will oversee all aspects of production, from sales and bidding to shoots and post-production, ensuring every project benefits from their hands-on leadership.
Colangelo’s addition to Identity also signals an expansion of its diverse and eclectic roster of directors. She notes that her approach to curating talent has been organic, with many directors expressing interest in joining her on this new journey. Among the latest additions are celebrated directors Gary McKendry, Jorn Haagen, and Kellen Keene, each bringing distinct creative specialties to Identity’s lineup.
“We’re excited about offering clients a range of creative approaches and tailoring the right fit for every project,” Colangelo said, emphasizing Identity’s commitment to providing innovative and tailored solutions for its clients.
Identity is also expanding its tabletop production capabilities under Colangelo’s leadership. This new offering, which includes cutting-edge techniques in food styling, product placement, and visual storytelling, reflects the company’s commitment to staying at the forefront of industry innovation. Colangelo calls this development “truly exciting and still evolving,” underscoring the studio’s dedication to delivering high-quality, dynamic work.
As Managing Partner, Colangelo has set clear goals for Identity’s growth over the next six to 12 months. With a revitalized roster of directors and what she describes as “the strongest national sales team I have ever worked with,” Colangelo aims to expand Identity’s reach and cement its position as a leader in the production industry.
For Mitchell, Colangelo’s addition strengthens Identity’s foundation for continued growth. “Not only do we have more bandwidth to tackle every job with full force, but there’s great power in the collaboration that comes naturally in our partnership,” Mitchell said. “Gloria brings a wealth of experience and contagious enthusiasm to Identity, making her the perfect addition.”
Reel 360 News wishes Gloria the best of luck at Identity.
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