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Columnist: Reel 360

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Visit Durango names Colle McVoy AOR
  • REEL MOVES/MINNEAPOLIS

Visit Durango names Colle McVoy AOR

By Reel 360 Sep 25, 2026
Visit Durango has named Colle McVoy its new agency of record following a formal RFP process, tapping the agency to help evolve the Colorado destination’s brand while supporti...
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OpenAI’s campaign turns prompts into moments of mastery
  • REEL NEW YORK

OpenAI’s campaign turns prompts into moments of mastery

By Reel 360 Sep 23, 2026
OpenAI and Special U.S. are back with a new global campaign showing how ChatGPT can help people move from “I don’t know how” to “I did it.” Titled But Now, the cam...
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Creator Any Gabrielly spills the ‘fofoca’ in Brazil e.l.f. campaign
  • International

Creator Any Gabrielly spills the ‘fofoca’ in Brazil e.l.f. campaign

By Reel 360 Sep 23, 2026
e.l.f. Cosmetics is entering Brazil with a campaign built around a national pastime: gossip. Created by 72andSunny Amsterdam, e.l.f.ofoca plays on the Portuguese word “fofoca...
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American Haiku takes agency merch to absurd heights with $1,000 katana
  • REEL NEW YORK

American Haiku takes agency merch to absurd heights with $1,000 katana

By Reel 360 Sep 23, 2026
Most agencies make T-shirts. American Haiku made a sword. The Brooklyn-based creative company has launched “Elevated Essentials for the Modern Haijin,” a six-piece back-to-...
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Bertrand Morin to lead R/GA’s MENA operation in Abu Dhabi
  • REEL MOVES/INTERNATIONAL

Bertrand Morin to lead R/GA’s MENA operation in Abu Dhabi

By Reel 360 Sep 23, 2026
R/GA is making its Middle East presence official. The creative innovation company has formally established a business in Abu Dhabi, turning more than a decade of work across th...
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AFM expands 2026 screenings with AMC
  • AFM

AFM expands 2026 screenings with AMC

By Reel 360 Sep 22, 2026
The American Film Market (AFM) is widening the audience for its 2026 screenings, adding new theatrical options designed to bring filmmakers, buyers and frequent moviegoers into...
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No Sushi signs Emmy-winning editor Eric Kissack
  • Post

No Sushi signs Emmy-winning editor Eric Kissack

By Reel 360 Sep 22, 2026
No Sushi is expanding its filmmaker-first editorial roster with Eric Kissack, the Emmy-winning editor behind some of the sharpest comedy work in film and television. Kissack...
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Win Bates puts Shaq to work inside a Carvana vending machine
  • REEL LA

Win Bates puts Shaq to work inside a Carvana vending machine

By Reel 360 Sep 22, 2026
Shaquille O’Neal has a new office at Carvana. It just happens to be inside one of Carvana’s giant car vending machines. The latest chapter of the brand’s ongoing “Sh...
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Ruthless’ Nadège August helps ECOLUXE close out Emmy week
  • The Emmys

Ruthless’ Nadège August helps ECOLUXE close out Emmy week

By Reel 360 Sep 21, 2026
Emmy week had one more stop before the red carpets and acceptance speeches took over. On Sept. 11, producer Debbie Durkin hosted her annual ECOLUXE Endless Summer Festival at a...
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Luxury Experience & Co., The McCord List close out Emmy weekend with celebrity gifting lounge
  • The Emmys

Luxury Experience & Co., The McCord List close out Emmy weekend with celebrity gifting lounge

By Reel 360 Sep 21, 2026
Awards season may have officially belonged to the Emmys, but the surrounding week had nearly as much action happening offstage. On Sept. 12, Luxury Experience & Co. founder...
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The Marianna Group brought Emmy-week stars poolside in Beverly Hills
  • The Emmys

The Marianna Group brought Emmy-week stars poolside in Beverly Hills

By Reel 360 Sep 21, 2026
The pool was hot. The stars who attended The Marianna Group's HARVEST Awards Week Luxury Gifting Suite made the Beverly Hills Marriott pool deck even hotter. More than 125 g...
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‘Resident Evil’ scares up $60M debut
  • Film

‘Resident Evil’ scares up $60M debut

By Reel 360 Sep 21, 2026
Sony’s Resident Evil reboot blew past expectations this weekend, opening to an estimated $60 million domestically and marking the long-running horror franchise's biggest debu...
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Widow’s Bay’ dominates 78th Emmys
  • The Emmys

Widow’s Bay’ dominates 78th Emmys

By Reel 360 Sep 15, 2026
Widow’s Bay was the big winner at the 78th Emmy Awards, taking six trophies during the live telecast — more than any other program — including Outstanding Comedy Series. ...
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Rhea Seehorn wins first Emmy for ‘Pluribus’
  • The Emmys

Rhea Seehorn wins first Emmy for ‘Pluribus’

By Reel 360 Sep 15, 2026
Rhea Seehorn finally has her Emmy. The Better Call Saul alum won Outstanding Lead Actress in a Drama Series Monday night for her performance as Carol Sturka in Pluribus, earnin...
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Wall Street meets creators as Entertainment Finance Summit returns
  • AFM

Wall Street meets creators as Entertainment Finance Summit returns

By Reel 360 Sep 15, 2026
The Entertainment Finance Summit will return to Fox Studios Lot in Los Angeles from Nov. 13–15, 2026, bringing together investors, financiers, studio executives, producers, d...
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Widow’s Bay’ scores acting wins for Kate O’Flynn, Stephen Root
  • The Emmys

Widow’s Bay’ scores acting wins for Kate O’Flynn, Stephen Root

By Reel 360 Sep 14, 2026
Widow’s Bay had a strong start at Monday night’s Emmy Awards, with Kate O’Flynn and Stephen Root taking home the supporting comedy acting prizes. O’Flynn won Outstan...
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Mariska Hargitay opens Emmys by roasting her own career
  • The Emmys

Mariska Hargitay opens Emmys by roasting her own career

By Reel 360 Sep 14, 2026
Mariska Hargitay opened the 2026 Emmy Awards with exactly the kind of self-awareness you’d expect from someone who has spent nearly three decades playing Olivia Benson. Ho...
More »
2026 Emmy Awards: Winners List – Updating Live
  • The Emmys

2026 Emmy Awards: Winners List – Updating Live

By Reel 360 Sep 14, 2026
The 78th Primetime Emmy Awards are being handed out Monday night at the Peacock Theater in downtown Los Angeles, with Mariska Hargitay hosting the live ceremony on NBC and Peac...
More »
Kalshi unleashes Marshawn Lynch’s Beast Mode
  • SPORTS

Kalshi unleashes Marshawn Lynch’s Beast Mode

By Reel 360 Sep 14, 2026
Marshawn Lynch is back in Beast Mode... whether he likes it or not. A new Kalshi spot imagines the downside of the retired NFL star’s famous alter ego, turning the phrase int...
More »
Sabrina Carpenter, Josh O’Connor become Jonathan Anderson in surreal Dior x A24 short
  • STYLE

Sabrina Carpenter, Josh O’Connor become Jonathan Anderson in surreal Dior x A24 short

By Reel 360 Sep 14, 2026
A24 and Dior have launched a new creative partnership with a surreal short film that turns Northern Irish fashion designer Jonathan Anderson into less of a person and more of a...
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