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Columnist: Reel 360

Reel 360 is a national outlet that covers industry news in advertising, film, TV, streaming, social media, digital, production and entertainment. Not only do our writers cover these industries, they also play an active role in these industries.

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Lime launches Fan Pass to help Soccer fans
  • SPORTS

Lime launches Fan Pass to help Soccer fans

By Reel 360 Jun 9, 2026
As North America prepares for a summer of soccer, Lime is rolling out a new campaign and limited-time Fan Pass designed to help fans and local residents navigate host cities wi...
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Panera taps Jake Shane for new Mix & Match campaign
  • REEL NEW YORK

Panera taps Jake Shane for new Mix & Match campaign

By Reel 360 Jun 9, 2026
Panera is giving its value menu a creator-driven boost with a new campaign from 72andSunny New York starring Jake Shane, known for his celebrity podcast Therapuss with Jake Sha...
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Good Times signs director Thom Kerr
  • REEL MOVES/LA

Good Times signs director Thom Kerr

By Reel 360 Jun 9, 2026
Creative production company Good Times has signed Australian director and multidisciplinary creative Thom Kerr for U.S. commercial representation. Known for hyper-stylized w...
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flowerovlove performs at Governors Ball in custom Gap look
  • STYLE

flowerovlove performs at Governors Ball in custom Gap look

By Reel 360 Jun 8, 2026
Rising British singer-songwriter flowerovlove took the stage at New York City's Governors Ball Music Festival this weekend wearing a custom Gap ensemble designed for her festiv...
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John Lithgow makes Tony history in custom Gabriela Hearst
  • STYLE

John Lithgow makes Tony history in custom Gabriela Hearst

By Reel 360 Jun 8, 2026
John Lithgow made history at the 79th Annual Tony Awards Sunday night while dressed in a custom Gabriela Hearst tuxedo, taking home the award for Best Performance by an Actor i...
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Havas Miami wins U.S. Assignment for Olive Oils from Spain
  • Reel Moves/Miami

Havas Miami wins U.S. Assignment for Olive Oils from Spain

By Reel 360 Jun 8, 2026
Havas Miami has been named the U.S. agency of record for Olive Oils from Spain, securing a three-year engagement to increase awareness and cultural relevance of Spanish extra-v...
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Arnold wins Discount Tire creative AOR assignment
  • REEL MOVES/BOSTON

Arnold wins Discount Tire creative AOR assignment

By Reel 360 Jun 8, 2026
Our friends at Arnold have been named the creative AOR for Discount Tire following a competitive review, adding one of the nation's largest tire retailers to its client roster....
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Trade School names Justin Bilicki Chief Creative Officer
  • Reel Moves/Atlanta

Trade School names Justin Bilicki Chief Creative Officer

By Reel 360 Jun 8, 2026
Atlanta-based agency Trade School has appointed veteran creative leader Justin Bilicki as chief creative officer, signaling the agency's continued evolution as the creative arm...
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Consumers are increasingly letting AI decide which brands they see
  • REEL NEW YORK

Consumers are increasingly letting AI decide which brands they see

By Reel 360 Jun 8, 2026
A new report from GALE suggests that artificial intelligence is rapidly becoming the newest gatekeeper between brands and consumers, forcing marketers to rethink how loyalty is...
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Academy adds Writers Guild Foundation as submission partner
  • Film

Academy adds Writers Guild Foundation as submission partner

By Reel 360 Jun 8, 2026
The Academy of Motion Picture Arts and Sciences is broadening the reach of its prestigious Nicholl Fellowships in Screenwriting program, adding 15 new partners and introducing ...
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Valvoline Instant Oil Change saddles up with ‘The Ride Wrangler’
  • REEL DALLAS

Valvoline Instant Oil Change saddles up with ‘The Ride Wrangler’

By Reel 360 Jun 8, 2026
Valvoline Instant Oil Change is bringing a little cowboy wisdom to vehicle maintenance in a new campaign developed by creative agency 3Headed Monster. Called "The Ride Wrang...
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Goodby repeats as Best of Show Winner at 2026 ADDYs
  • Advertising Awards

Goodby repeats as Best of Show Winner at 2026 ADDYs

By Reel 360 Jun 8, 2026
Goodby Silverstein & Partners took home the top honor at the 2026 American Advertising Awards (ADDYs), marking the second consecutive year the agency has captured Best of S...
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Horror rules B.O. as Scary Movie, Backrooms x Obsession lift sales
  • Film

Horror rules B.O. as Scary Movie, Backrooms x Obsession lift sales

By Reel 360 Jun 8, 2026
Horror gave the domestic box office a much-needed jolt this weekend, as Scary Movie, Backrooms, and Obsession combined to dominate moviegoing and push overall ticket sales well...
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Dolph Lundgren x sports leaders explore what makes a champion ahead of World Cup
  • Events

Dolph Lundgren x sports leaders explore what makes a champion ahead of World Cup

By Reel 360 Jun 7, 2026
As the FIFA World Cup prepares to kick off across North America, a different conversation about the future of sports will take place in West Hollywood. On June 9, athletes, ...
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Nothing can hold a candle to this new Evil Dead Burn clip
  • Summer Flicks

Nothing can hold a candle to this new Evil Dead Burn clip

By Reel 360 Jun 7, 2026
A gruesome new clip from Evil Dead Burn has arrived, and it suggests the latest chapter in the long-running horror franchise isn't pulling any punches. The newly released fo...
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Jennifer Garner stuns in rare swimsuit photoshoot
  • STYLE

Jennifer Garner stuns in rare swimsuit photoshoot

By Reel 360 Jun 7, 2026
Jennifer Garner is making a splash with a rare swimsuit photoshoot that has fans doing a double-take. The actress graces the latest issue of InStyle, posing poolside in a se...
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Tobe Nwigwe x Tierce “Kizzo” preview collab album The Bridge
  • Music

Tobe Nwigwe x Tierce “Kizzo” preview collab album The Bridge

By Reel 360 Jun 7, 2026
Grammy-nominated artist Tobe Nwigwe and producer Tierce Kizzo have unveiled “All or Nothing,” a new single featuring Labrinth that serves as the first release from their up...
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Honest flushes away women’s health taboos in new campaign
  • REEL DENVER

Honest flushes away women’s health taboos in new campaign

By Reel 360 Jun 5, 2026
The Honest Company is tackling one of advertising's longest-running taboos with a new integrated campaign that encourages women to speak openly about the realities of their bod...
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‘Masters Of The Universe’ director embraces He-Man’s weirdness
  • Summer Flicks

‘Masters Of The Universe’ director embraces He-Man’s weirdness

By Reel 360 Jun 5, 2026
Bringing Masters of the Universe to the big screen has proven challenging for Hollywood for nearly four decades, but director Travis Knight believes the secret is embracing the...
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Taylor Swift returns to country roots with new ‘Toy Story 5’ song
  • Music

Taylor Swift returns to country roots with new ‘Toy Story 5’ song

By Reel 360 Jun 5, 2026
Taylor Swift is heading to infinity and beyond. Fresh off the record-breaking success of The Life of a Showgirl, the 14-time Grammy winner has announced a new original song, I ...
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