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Columnist: Reel 360

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PNC Bank chooses Arnold Worldwide as AOR
  • REEL MOVES/BOSTON

PNC Bank chooses Arnold Worldwide as AOR

By Reel 360 Jun 2, 2023
PNC Bank has announced Arnold Worldwide, a Havas Creative Group Company, as its integrated marketing and advertising agency of record. Media strategy and planning will be...
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The Valentine chooses Padilla as digital partner
  • REEL MOVES/RICHMOND

The Valentine chooses Padilla as digital partner

By Reel 360 Jun 2, 2023
Following a highly competitive search, The Valentine – a premier local history and culture museum based in Richmond, Virginia – has selected Padilla as its digital marketin...
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Hankook shows the importance of having the right tire
  • International

Hankook shows the importance of having the right tire

By Reel 360 Jun 2, 2023
ION Hankook tires are the world's first full line-up of tires specifically designed for EVs. To promote its technology and outstanding performance and grip, Hankook teamed up w...
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Hula girl Hanna is back on the dashboard for Arco
  • REEL LA

Hula girl Hanna is back on the dashboard for Arco

By Reel 360 Jun 2, 2023
With gas prices being so high, Arco shifted their strategy and just launched new lighthearted creative to drive home the message that the brand is a high-value brand with Arco...
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WGA, SAG-AFTRA, IATSE, Teamsters stand behind DGA
  • Union News

WGA, SAG-AFTRA, IATSE, Teamsters stand behind DGA

By Reel 360 Jun 2, 2023
Unions and Guilds assemble! As the Directors Guild of America's negotiations with the Alliance of Motion Picture and Television Producers (AMPTP) enter their final scheduled we...
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Horror writers descend on Warner Bros
  • WGA STRIKE

Horror writers descend on Warner Bros

By Reel 360 Jun 2, 2023
As far as the horror genre goes, Warner Bros. Studios gave us a classic one - 1973's The Exorcist. Wednesday, hundreds of WGA horror writers picketed the studio to address the ...
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T-Pain and Wendy’s will buy you a Fros-T-Pain
  • Reel Ad of the Week

T-Pain and Wendy’s will buy you a Fros-T-Pain

By Colin Costello Jun 2, 2023
Has it really been 16 years since T-Pain wanted to buy us a drank? Well, not me per se - I probably don't identify as the correct gender for the popular rapper to offer. But th...
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Kardashians “cuff it” in 3-minute music video
  • REEL LA

Kardashians “cuff it” in 3-minute music video

By Reel 360 Jun 1, 2023
The Kardashians are back!  Kicking off the series premiere of their eponymous Hulu show for season 3, America’s busiest and most famous family has surprised viewers by c...
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Route 66’s George Maharis passes at 94
  • In memoriam

Route 66’s George Maharis passes at 94

By Reel 360 May 31, 2023
Heartthrob George Maharis, a talented actor and timeless icon, who captivated audiences with his charismatic performances died on May 24. He was 94. Maharis, known for his ...
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DDB, adam&eve merge New York offices
  • REEL MOVES/NEW YORK

DDB, adam&eve merge New York offices

By Reel 360 May 31, 2023
DDB Worldwide has announced that its DDB New York office will merge with adam&eveNYC to form a dynamic new offering in North America that embodies the heart of a start-up a...
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Justin Lin, Russo Brothers launch Magnetic Field 
  • REEL MOVES/LA

Justin Lin, Russo Brothers launch Magnetic Field 

By Reel 360 May 31, 2023
Filmmakers Justin Lin (Fast & Furious Franchise), Anthony Russo, and Joe Russo (Avengers: Infinity War and Endgame), and producer Todd Makurath (Everything, Everywhere, All...
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For Ted Lasso there’s no place like home – Kansas
  • Streaming

For Ted Lasso there’s no place like home – Kansas

By Reel 360 May 31, 2023
Apple TV+'s beloved comedy-drama series Ted Lasso has captured the hearts of audiences around the world with its heartwarming story, lovable characters, and irresistible charm....
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Bud Light partners with NGLCC to support LGBTQ+ businesses
  • REEL BUSINESS

Bud Light partners with NGLCC to support LGBTQ+ businesses

By Reel 360 May 31, 2023
Bud Light and the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body for LGBT-owned businesses, announce they are extending their partnership to contin...
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Creating an underwater spectacle for The Little Mermaid
  • Post

Creating an underwater spectacle for The Little Mermaid

By Reel 360 May 31, 2023
Audiences will once again become part of Ariel’s world when The Little Mermaid, a live-action reimagining of the studio’s Oscar-winning animated musical classic, swims int...
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The Little Mermaid makes splash at box office
  • Film

The Little Mermaid makes splash at box office

By Reel 360 May 31, 2023
Disney's The Little Mermaid sang her way into America’s hearts over the Memorial Day weekend, topping the box office top ten list and earning a solid $95.5 million in domesti...
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VOLT Studios adds Mike Nelson as Animation Director
  • REEL MOVES/MINNEAPOLIS

VOLT Studios adds Mike Nelson as Animation Director

By Reel 360 May 31, 2023
VOLT Studios has announced the addition of Mike Nelson has joined the full-service content company as Animation Director. Nelson will apply his artistry and expertise to en...
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REEL AAPI: Actor Tohoru Masamune
  • REEL AAPI

REEL AAPI: Actor Tohoru Masamune

By Tohoru Masamune May 31, 2023
Editor’s Note: “REEL AAPI” is our annual celebration of the talented Asian American Pacific Islanders in the worlds of advertising, film, TV, music, radio and media. Th...
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Chicago PD actor leads new short at Dances with Films
  • Indie Film

Chicago PD actor leads new short at Dances with Films

By Reel 360 May 31, 2023
Our friends at Daily Planet Productions have announced the premiere of their latest short film, Room Tone, at the Dances With Films Independent Film Festival in Hollywood on Ju...
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Can’t share passwords? Red Baron says share pizza
  • REEL LA

Can’t share passwords? Red Baron says share pizza

By Reel 360 May 31, 2023
In response to Netflix's recent crackdown on sharing passwords, Red Baron is giving fans the opportunity to share something instead of passwords.   Red Baron lives...
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Tombras appoints Avinash Baliga as first-ever ECD
  • REEL MOVES/NEW YORK

Tombras appoints Avinash Baliga as first-ever ECD

By Reel 360 May 30, 2023
Independent full-service agency Tombras announced today the appointment of Avinash Baliga as the agency’s first-ever Executive Creative Director. Based in New York and re...
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